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Microwave Cover

Fail

Prices span $3.06–$10.29, mostly outside the sweet spot, so Microwave Cover is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£344K/yr557K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
64%top-5 click share · 15 brands · 50 sellers

Flapen Score

Microwave Cover against its category

The dotted line is the Home & Garden average. Past it, Microwave Cover is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwave Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microwave Cover 557K times last year and spent an estimated £344K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 557K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £344K a year.

Searches, last 12 months
557K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
9.7%
Market size, estimated
£344Ka year
Peak month
January1.8× the quietest month
Top search term
microwave cover for food265K searches a year

02 · Price

A sale here is worth £6.39.

Listings sell for £6.39 on average, from £3.06 to £10.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £6.39 that is £13K to £16K a year per listing.

Average price
£6.39under the $15 to $100 sweet spot
Price range
£3.06–£10.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£16K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #297 within Preserving. It carries 2,399 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
15.9%
Average rank
#297in Preserving
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,399per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Microwave Cover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£69K£103K£138K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

50

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

25%

  • CARE + PROTECT28%
  • Good 2 Heat15%
  • EETU11%
  • GASTROMAX10%
  • AMRZS6%
  • RUNZI6%

Demand

Microwave Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Microwave Cover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • microwave cover for food265K/yr
  • microwave cover117K/yr
  • microwave plate cover37K/yr
  • microwave food cover30K/yr
  • microwave splatter cover21K/yr
  • microwave lid19K/yr
  • microwave lid cover for food15K/yr
  • microwave splatter guard12K/yr
  • microwave plate covers9K/yr
  • microwave covers6K/yr

Reviews and returns

What reviews say buyers love and hate about Microwave Cover

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Extremely small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Microwave Cover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data