microwave cover
Skip itPrices mostly outside the sweet spot ($3.06–$10.29) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£344K£344K/yr · 557K searches
Review moat
Okay2,399.26avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.39avg listing price — sweet spot $15–$100
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.06–£10.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, microwave cover is a £344K/yr Amazon United Kingdom market (557K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
microwave cover market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £320K–£383K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #297
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 84%
- Out of stock
- 15.9%
- Avg brand age
- 29 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
50
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
25%
- CARE + PROTECT28%
- Good 2 Heat15%
- EETU11%
- GASTROMAX10%
- AMRZS6%
- RUNZI6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top microwave cover search terms
- microwave cover for food265K/yr
- microwave cover117K/yr
- microwave plate cover37K/yr
- microwave food cover30K/yr
- microwave splatter cover21K/yr
- microwave lid19K/yr
- microwave lid cover for food15K/yr
- microwave splatter guard12K/yr
- microwave plate covers9K/yr
- microwave covers6K/yr
Top microwave cover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Care+Protect Microwave Plate Cover - Microwave Ventilated Covers - Ideal for Microwave Cooking - Prevent Splashes - BPA Free - Dishwasher Safe - 26.2 x 26.2 x 7.6cm - White
CARE + PROTECT£5.814.6★1,410 rev
Set of 2 Ventilated Microwave Food Plate Dish Cover Kitchen Cooking Pack of 2
EETU£4.834.3★9,262 rev
Good2Heat Microwave Plate Cover 27cm - BPA Free & Dishwasher Safe Microwave Cover For Food 27 x 27 x 6.5cm Red
Good 2 Heat£3.094.5★4,921 rev
GastroMax Clear Microwave Cover for Food 25cm Wide w/Air Vent - BPA Free Plastic Food Safe Microwave Oven Plate Cover - Dishwasher Safe Microwave Food Cover Max 100 Degrees Celsius Heat Resistance
GASTROMAX£5.044.6★1,531 rev
Collapsible Microwave Cover for Food Microwave Splatter Cover with Grip Handle 10.5-inch Grey
AMRZS£6.264.5★1,465 rev
Newest
by launch date
Microwave Plate Cover Microwave Ventilated Covers Clear Microwave Splatter Cover Transparent Plastic Food Covers Dishwasher Safe Prevent Splashes BPA Free Dish Cover Food Plate Kitchen Cooking
HIFSA£4.224 rev
2 Pack Collapsible Microwave Food Cover BPA-Free & Non-Toxic Prevents Food Splatter 10.5 Inch Microwave Cover for Food Easy Storage Red+Green
FSTIANXIA£6.6215 rev
BeSokar Microwave Cover BPA-Free Microwave Cover with Handle Heat Resistant up to 200C Splash Guard for Microwave Easy to Clean
BeSokar£9.45386 rev
8.3inch Collapsible Microwave Food Cover Splatter Guard Vented Microwave Lid for Food BPA free TPR Dishwasher safe
RUNZI£6.07184 rev
WUBCIX Microwave Splatter Cover Microwave Cover for Food Fruit Drainer BPA-Free Dishwasher Safe 10.5 inch Grey
WUBCIX£6.71104 rev
Trending
90-day click momentumMicrowave Plate Cover Microwave Ventilated Covers Clear Microwave Splatter Cover Transparent Plastic Food Covers Dishwasher Safe Prevent Splashes BPA Free Dish Cover Food Plate Kitchen Cooking
HIFSA£4.222.2★
2 Pack Collapsible Microwave Food Cover BPA-Free & Non-Toxic Prevents Food Splatter 10.5 Inch Microwave Cover for Food Easy Storage Red+Green
FSTIANXIA£6.624.8★
Good 2 Heat Set of 2 Microwave Plate Covers 27cm - BPA Free & Dishwasher Safe Microwave Cover For Food 27 x 27 x 6.5cm
Good 2 Heat£3.484.4★
2Pack Collapsible Microwave Food Cover Splatter Guard Vented Microwave Lid for Food BPA Free TPR Dishwasher Safe (Red+Green)
hzbaiyi£6.664.8★
Care+Protect Microwave Plate Cover - Microwave Ventilated Covers - Ideal for Microwave Cooking - Prevent Splashes - BPA Free - Dishwasher Safe - 26.2 x 26.2 x 7.6cm - White
CARE + PROTECT£5.814.6★
What buyers say about microwave cover
What buyers praise and complain about, mined from review topics.What buyers love
“Good microwave cover”
“Nice fit for purpose compact”
“Just what i wanted”
“Cleans well”
“Not expensive”
“Very strong”
“Easy and safe to use”
“Feels durable”
“Very good fits in microwave perfectly an keeps food from goin over micro very good it folds up best one ive bought very good price”
“great it has a handle”
What buyers complain about
“Extremely small”
“one was broken”
“Cheap and nasty”
“Seemed expensive”
“Not deep enough”
“Effective tho plastic a bit on the thin side”
“Waste of money”
“Ok. Very light plastic, not durable”
“The usability is extremely poor”
“it feels fragile”
Top return reasons
Common questions
- Is microwave cover profitable to sell on Amazon United Kingdom?
- The niche generates £344K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the microwave cover niche?
- 15 brands and 50 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in microwave cover?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.7%.
- When does demand for microwave cover peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the microwave cover niche?
- Listings span £3.06–£10.29; the average listing price is £6.39 (sweet spot $15–$100). The average incumbent carries 2,399 reviews — the moat a new listing must climb.