Microwave Cookware
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -38.4% this quarter, so Microwave Cookware is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £63K/yr111K searches / yr
- 90-day growth
- -38.4%search demand this quarter
- Competition
- 28%top-5 click share · 25 brands · 205 sellers
Flapen Score
Microwave Cookware against its category
The dotted line is the Home & Garden average. Past it, Microwave Cookware is stronger. Inside it, weaker.
Market
The Microwave Cookware market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microwave Cookware 111K times last year and spent an estimated £63K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -38.4%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £63Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- microwave dishes with lids23K searches a year
02 · Price
A sale here is worth £8.27.
Listings sell for £8.27 on average, from £2.94 to £20.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.27 that is £827 to £2K a year per listing.
- Average price
- £8.27under the $15 to $100 sweet spot
- Price range
- £2.94–£20.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £827–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #1,499 within Food Storage. It carries 2,865 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 88%
- Out of stock, average day
- 10.1%
- Average rank
- #1,499in Food Storage
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,865per listing
- Listings tracked
- 48
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Microwave Cookware products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sistema Round Microwave Container | 1.3 L | Food Steamer Container with Steam Release Vent | BPA-Free | Red | 1 Count
- Price
- £6.87
- Rating
- 4.5/5
- Reviews
- 5,844
- Age
- 10y ago

Chef Aid Microwave Saucepan with Lid Measures 21.5 x 15.3 x 10.8 cm White
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 1,221
- Age
- 10y ago

Easycook NS613R Easy Cook Polly Carbonate Non-Staining Microwave Sauce Pan and Lid Red
- Price
- £6.78
- Rating
- 4.3/5
- Reviews
- 1,344
- Age
- 13y ago

Sistema Heat and Eat Microwave Container Set | 1.25 L525 ml | Microwave School Lunch Boxes with Steam Release Vents | BPA-Free | Red | 3 Count
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 3,271
- Age
- 8y ago

Sistema Microwave Round Bowl | 915 ml Food Container with Steam Release Vent | BPA-Free | Red/Clear
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 6,340
- Age
- 13y ago
Trending
estimated 90-day click momentum
YYTECH 3 Pack Microwavable Food Containers with Steam Vent Lids Microwave Containers 300/500/900 Ml Microwave Bowl With Lid Microwave Cookware for Warming Dishwasher Microwave(Green)
- Price
- £8.33
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 8mo ago

Coopers Of Stortford Pack of 2 Microwave Saucepans Dishwasher Safe 700ml
- Price
- £9.29
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago

Coopers of Stortford - Five Piece Microwave Saucepan Set with Vented Lids - Cool Touch Handles for Easy Lifting - Dishwasher Freezer Safe Design
- Price
- £16.59
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 7mo ago

Sistema Easy Eggs Microwave Egg Cooker | 270 ml | Egg Poacher with Steam Release Vent | BPA-Free | Red | 1 Count
- Price
- £4.58
- Rating
- 4.3/5
- Reviews
- 20,477
- Age
- 10y ago

Sistema Microwave Round Bowl | 915 ml Food Container with Steam Release Vent | BPA-Free | Red/Clear
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 6,340
- Age
- 13y ago
Newest
by launch date
Coopers of Stortford - Five Piece Microwave Saucepan Set with Vented Lids - Cool Touch Handles for Easy Lifting - Dishwasher Freezer Safe Design
- Price
- £16.59
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 7mo ago

YYTECH 3 Pack Microwavable Food Containers with Steam Vent Lids Microwave Containers 300/500/900 Ml Microwave Bowl With Lid Microwave Cookware for Warming Dishwasher Microwave(Green)
- Price
- £8.33
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 8mo ago

GEEZY Microwave Bowls with Vented Lids Set of 3 (0.5 1 2L) - Nesting Round BPA Free Dishwasher & Freezer Safe - Microwave Cookware for Meal Prep Food Storage Leftovers or Daily Use
- Price
- £8.70
- Rating
- 3.6/5
- Reviews
- 34
- Age
- 11mo ago

Coopers Of Stortford Pack of 2 Microwave Saucepans Dishwasher Safe 700ml
- Price
- £9.29
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago

Décor Microsafe 800ml Round food container. Microwave freezer dishwasher safe and BPA Free with air release vent and handles. Master microwave cooking and reheating with Microsafe. Red.
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 902
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
25 flat
Sellers
205
Est. top-5 brand share
67%
Top 20: 98%
Est. top-5 click share
28%
Top 20: 74%
Open market
29%
- Sistema31%
- Décor16%
- Pendeford8%
- SOL6%
- Chef Aid6%
- KitchenCraft4%
Demand
Microwave Cookware search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Microwave Cookware search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microwave dishes with lids23K/yr
- microwave dishes21K/yr
- microwave cookware17K/yr
- microwave pots with lids15K/yr
- microwave pots10K/yr
- microwave dish9K/yr
- microwave dishes for cooking8K/yr
- microwave pot7K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Cookware
We read the reviews and the return reasons for every product selling here.
“Very large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Cookware questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









