Microwave Cookware
Microwave Cookware shows low returns (0.8%), but soft demand (-38.4% this quarter) keeps it on the watch list.
Flapen Score
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Is Microwave Cookware profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Microwave Cookware is a £63K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Microwave Cookware: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -38.4% over the last 90 days and 6.8% of searches end in a purchase.
£63K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 48 products
Top Microwave Cookware products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sistema Round Microwave Container | 1.3 L | Food Steamer Container with Steam Release Vent | BPA-Free | Red | 1 Count
- Price
- £6.87
- Rating
- 4.5/5
- Reviews
- 5,844
- Age
- 10y ago
Chef Aid Microwave Saucepan with Lid Measures 21.5 x 15.3 x 10.8 cm White
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 1,221
- Age
- 10y ago
Easycook NS613R Easy Cook Polly Carbonate Non-Staining Microwave Sauce Pan and Lid Red
- Price
- £6.78
- Rating
- 4.3/5
- Reviews
- 1,344
- Age
- 13y ago
Sistema Heat and Eat Microwave Container Set | 1.25 L525 ml | Microwave School Lunch Boxes with Steam Release Vents | BPA-Free | Red | 3 Count
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 3,271
- Age
- 8y ago
Sistema Microwave Round Bowl | 915 ml Food Container with Steam Release Vent | BPA-Free | Red/Clear
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 6,340
- Age
- 13y ago
Trending
90-day click momentum
YYTECH 3 Pack Microwavable Food Containers with Steam Vent Lids Microwave Containers 300/500/900 Ml Microwave Bowl With Lid Microwave Cookware for Warming Dishwasher Microwave(Green)
- Price
- £8.33
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 8mo ago
Coopers Of Stortford Pack of 2 Microwave Saucepans Dishwasher Safe 700ml
- Price
- £9.29
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago
Coopers of Stortford - Five Piece Microwave Saucepan Set with Vented Lids - Cool Touch Handles for Easy Lifting - Dishwasher Freezer Safe Design
- Price
- £16.59
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 7mo ago
Sistema Easy Eggs Microwave Egg Cooker | 270 ml | Egg Poacher with Steam Release Vent | BPA-Free | Red | 1 Count
- Price
- £4.58
- Rating
- 4.3/5
- Reviews
- 20,477
- Age
- 10y ago
Sistema Microwave Round Bowl | 915 ml Food Container with Steam Release Vent | BPA-Free | Red/Clear
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 6,340
- Age
- 13y ago
Newest
by launch dateCoopers of Stortford - Five Piece Microwave Saucepan Set with Vented Lids - Cool Touch Handles for Easy Lifting - Dishwasher Freezer Safe Design
- Price
- £16.59
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 7mo ago
YYTECH 3 Pack Microwavable Food Containers with Steam Vent Lids Microwave Containers 300/500/900 Ml Microwave Bowl With Lid Microwave Cookware for Warming Dishwasher Microwave(Green)
- Price
- £8.33
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 8mo ago
GEEZY Microwave Bowls with Vented Lids Set of 3 (0.5 1 2L) - Nesting Round BPA Free Dishwasher & Freezer Safe - Microwave Cookware for Meal Prep Food Storage Leftovers or Daily Use
- Price
- £8.70
- Rating
- 3.6/5
- Reviews
- 34
- Age
- 11mo ago
Coopers Of Stortford Pack of 2 Microwave Saucepans Dishwasher Safe 700ml
- Price
- £9.29
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago
Décor Microsafe 800ml Round food container. Microwave freezer dishwasher safe and BPA Free with air release vent and handles. Master microwave cooking and reheating with Microsafe. Red.
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 902
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
25 flat
Sellers
205
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
28%
Top 20: 74%
Open market
29%
- Sistema31%
- Décor16%
- Pendeford8%
- SOL6%
- Chef Aid6%
- KitchenCraft4%
Microwave Cookware demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 2.0×
Top Microwave Cookware search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- microwave dishes with lids23K/yr
- microwave dishes21K/yr
- microwave cookware17K/yr
- microwave pots with lids15K/yr
- microwave pots10K/yr
- microwave dish9K/yr
- microwave dishes for cooking8K/yr
- microwave pot7K/yr
What reviews say buyers love and hate about Microwave Cookware
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Brilliant quality”
“Ease of use”
“easy to wash”
“Good Value”
“Fits well”
What buyers complain about
68% of reviews“Very large”
“poor quality rubbish”
“NOT leakproof”
“There are cheaper”
“Break easily”
Microwave Cookware return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Microwave Cookware questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
