microwave cookware
Worth a lookShows low returns (0.8%), but soft demand (-38.4% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay2,865.46avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.94–£20.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.27avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 111K searches
Growth
Bad-38.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, microwave cookware is a £63K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
microwave cookware market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £50K–£66K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #1,499
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 69%
- Out of stock
- 10.1%
- Avg brand age
- 41 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
25 flat
Sellers
205
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
28%
Top 20: 74%
Open market
29%
- Sistema31%
- Décor16%
- Pendeford8%
- SOL6%
- Chef Aid6%
- KitchenCraft4%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -38.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top microwave cookware search terms
- microwave dishes with lids23K/yr
- microwave dishes21K/yr
- microwave cookware17K/yr
- microwave pots with lids15K/yr
- microwave pots10K/yr
- microwave dish9K/yr
- microwave dishes for cooking8K/yr
- microwave pot7K/yr
Top microwave cookware products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sistema Round Microwave Container | 1.3 L | Food Steamer Container with Steam Release Vent | BPA-Free | Red | 1 Count
Sistema£6.874.5★5,844 rev
Chef Aid Microwave Saucepan with Lid Measures 21.5 x 15.3 x 10.8 cm White
Chef Aid£4.064.4★1,221 rev
Easycook NS613R Easy Cook Polly Carbonate Non-Staining Microwave Sauce Pan and Lid Red
Pendeford£6.784.3★1,344 rev
Sistema Heat and Eat Microwave Container Set | 1.25 L525 ml | Microwave School Lunch Boxes with Steam Release Vents | BPA-Free | Red | 3 Count
Sistema£9.544.6★3,271 rev
Sistema Microwave Round Bowl | 915 ml Food Container with Steam Release Vent | BPA-Free | Red/Clear
Sistema£3.424.6★6,340 rev
Newest
by launch date
Coopers of Stortford - Five Piece Microwave Saucepan Set with Vented Lids - Cool Touch Handles for Easy Lifting - Dishwasher Freezer Safe Design
Coopers of Stortford£16.5913 rev
YYTECH 3 Pack Microwavable Food Containers with Steam Vent Lids Microwave Containers 300/500/900 Ml Microwave Bowl With Lid Microwave Cookware for Warming Dishwasher Microwave(Green)
YYTECH£8.3328 rev
GEEZY Microwave Bowls with Vented Lids Set of 3 (0.5 1 2L) - Nesting Round BPA Free Dishwasher & Freezer Safe - Microwave Cookware for Meal Prep Food Storage Leftovers or Daily Use
GEEZY£8.7034 rev
Coopers Of Stortford Pack of 2 Microwave Saucepans Dishwasher Safe 700ml
Coopers of Stortford£9.2951 rev
Décor Microsafe 800ml Round food container. Microwave freezer dishwasher safe and BPA Free with air release vent and handles. Master microwave cooking and reheating with Microsafe. Red.
Décor£3.33902 rev
Trending
90-day click momentumYYTECH 3 Pack Microwavable Food Containers with Steam Vent Lids Microwave Containers 300/500/900 Ml Microwave Bowl With Lid Microwave Cookware for Warming Dishwasher Microwave(Green)
YYTECH£8.333.7★
Coopers Of Stortford Pack of 2 Microwave Saucepans Dishwasher Safe 700ml
Coopers of Stortford£9.294.6★
Coopers of Stortford - Five Piece Microwave Saucepan Set with Vented Lids - Cool Touch Handles for Easy Lifting - Dishwasher Freezer Safe Design
Coopers of Stortford£16.594.9★
Sistema Easy Eggs Microwave Egg Cooker | 270 ml | Egg Poacher with Steam Release Vent | BPA-Free | Red | 1 Count
Sistema£4.584.3★
Sistema Microwave Round Bowl | 915 ml Food Container with Steam Release Vent | BPA-Free | Red/Clear
Sistema£3.424.6★
What buyers say about microwave cookware
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“Ease of use”
“easy to wash”
“Good Value”
“Fits well”
“They are brilliant and toast well”
“As advertised”
“Very strong and sturdy pan”
“Perfect crispy toasties”
“They are durable”
What buyers complain about
“Very large”
“poor quality rubbish”
“NOT leakproof”
“There are cheaper”
“Break easily”
“A bit flimsy”
“Not as expected”
“Doesnt get hot enough for that grill”
“Stains easily”
“a little messy to handle & clean”
Top return reasons
Common questions
- Is microwave cookware profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 48 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -38.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the microwave cookware niche?
- 25 brands and 205 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in microwave cookware?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.8%.
- When does demand for microwave cookware peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the microwave cookware niche?
- Listings span £2.94–£20.98; the average listing price is £8.27 (sweet spot $15–$100). The average incumbent carries 2,865 reviews — the moat a new listing must climb.