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Microwave Bowls

Fail

Demand is soft, at -30.7% this quarter, so Microwave Bowls is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£71K/yr103K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
62%top-5 click share · 12 brands · 61 sellers

Flapen Score

Microwave Bowls against its category

The dotted line is the Home & Garden average. Past it, Microwave Bowls is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwave Bowls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microwave Bowls 103K times last year and spent an estimated £71K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
8.5%
Market size, estimated
£71Ka year
Peak month
January1.9× the quietest month
Top search term
microwave saucepan and lid23K searches a year

02 · Price

A sale here is worth £8.08.

Listings sell for £8.08 on average, from £2.79 to £16.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.08 that is £2K to £4K a year per listing.

Average price
£8.08under the $15 to $100 sweet spot
Price range
£2.79–£16.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #7,952 within Food Storage. It carries 1,349 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
89%
Out of stock, average day
18.5%
Average rank
#7,952in Food Storage
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,349per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Microwave Bowls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

61

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 92%

Open market

20%

  • Pendeford21%
  • Chef Aid18%
  • Coopers of Stortford13%
  • KitchenCraft10%
  • Home Fittings9%
  • Easy Cook8%

Demand

Microwave Bowls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Microwave Bowls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microwave saucepan and lid23K/yr
  • microwave saucepan20K/yr
  • microwave pan17K/yr
  • microwave pots with lids15K/yr
  • microwave pots10K/yr
  • microwave pans with lids8K/yr
  • microwave pot7K/yr
  • microwave pans4K/yr

Reviews and returns

What reviews say buyers love and hate about Microwave Bowls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.02

Small microwave saucepans

Too small

I would have liked the smaller pan to be a little bit bigger

Quality-Overall12%

Poor Quality, Made from Cheap Brittle Plastic

Poor Quality

Rubbish

Durability8%−0.08

The clips also break off easily

sadly the lid locking tabs didn't last 6 month before snapping off

Rubbish only lasted 6 months

Advertised Vs Actual Product7%−0.04

Not as expected

FALSE ADVERTISEMENT

Not as advertised

Leak-Proof6%

definitely not leak proof

My soup leaked all over my other stuff

I was expecting these to be leak proof but 'no'

Love

Quality-Overall23%

Brilliant quality

Great item, does as expected

Great well made

Size-Overall11%−0.02

good size

Useful size easy to clean

Easy to use convenient size

Value For Money11%+0.63

Worth the price

Excellent value

Good Value

Ease Of Use10%+1.33

Easy to use

Very handy

Easy of handling

Ease Of Cleaning7%+0.74

Easy to clean

vent works perfect easy to clean to 5 stars

clean up well in the dishwasher

Return

0.8% Return rate 87% Fixable by listing

Size-Overall80%▇▆▆███

Small microwave saucepans

Too small

I would have liked the smaller pan to be a little bit bigger

Leak-Proof3%▁▄▅▁█▃

definitely not leak proof

My soup leaked all over my other stuff

I was expecting these to be leak proof but 'no'

Defective Material/Parts2%▅█▂▇▁▁
Advertised Vs Actual Product2%▁▆▆█▁▁

Not as expected

FALSE ADVERTISEMENT

Not as advertised

Quality-Overall2%█▅▄▇▇▆

Poor Quality, Made from Cheap Brittle Plastic

Poor Quality

Rubbish

FAQ

Common Microwave Bowls questions

Answered from the same tracked data.