microwave bowls
Skip itSoft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,348.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.08avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 103K searches
Price range
Bad£2.79–£16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, microwave bowls is a £71K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
microwave bowls market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £81K–£101K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #7,952
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 64%
- Out of stock
- 18.5%
- Avg brand age
- 44 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
61
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
62%
Top 20: 92%
Open market
20%
- Pendeford21%
- Chef Aid18%
- Coopers of Stortford13%
- KitchenCraft10%
- Home Fittings9%
- Easy Cook8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Top microwave bowls search terms
- microwave saucepan and lid23K/yr
- microwave saucepan20K/yr
- microwave pan17K/yr
- microwave pots with lids15K/yr
- microwave pots10K/yr
- microwave pans with lids8K/yr
- microwave pot7K/yr
- microwave pans4K/yr
Top microwave bowls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chef Aid Microwave Saucepan with Lid Measures 21.5 x 15.3 x 10.8 cm White
Chef Aid£4.064.4★1,221 rev
Easycook NS613R Easy Cook Polly Carbonate Non-Staining Microwave Sauce Pan and Lid Red
Pendeford£6.784.3★1,344 rev
Coopers Of Stortford Pack of 2 Microwave Saucepans Dishwasher Safe 700ml
Coopers of Stortford£9.294.6★51 rev
KitchenCraft Microwave Saucepan and Lid BPA-Free Plastic Microwave Saucepan 9 ml Transparent
KitchenCraft£9.704.5★3,062 rev
Easycook Microwave Sauce Pan Clear 500ml Poly-carbonate Finish Microwave Safe Durable Stylish Includes Sauce Pan and Lid
Easy Cook£6.454.2★961 rev
Newest
by launch date
Coopers of Stortford - Five Piece Microwave Saucepan Set with Vented Lids - Cool Touch Handles for Easy Lifting - Dishwasher Freezer Safe Design
Coopers of Stortford£16.5913 rev
Home Fittings Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Clear 850ML BPA Safe Sauce Pan
Home Fittings£11.4517 rev
Home Fittings Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Red 850ML BPA Safe Sauce Pan
Home Fittings£11.8521 rev
Home Fittings Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Red 600ML BPA Safe 0.5L Sauce Pan
Home Fittings£8.9210 rev
Home Fittings 2X Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Red 850ML BPA Safe (Pack of 2) RED Sauce Pan
Home Fittings£15.865 rev
Trending
90-day click momentum
Home Fittings Set Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Clear Transparent 850ML & 550ML BPA Safe (Pack of 2) Sauce Pan
Home Fittings£11.894.3★
Home Fittings Set Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Red 850ML & 550ML BPA Safe (Pack of 2) RED Sauce Pan
Home Fittings£11.964.7★
Home Fittings 2X Easy Cook Polly Carbonate Non-Staining Microwave Saucepan and Lid Red 850ML BPA Safe (Pack of 2) RED Sauce Pan
Home Fittings£15.865.0★
Coopers Of Stortford Pack of 2 Microwave Saucepans Dishwasher Safe 700ml
Coopers of Stortford£9.294.6★
Coopers of Stortford - Five Piece Microwave Saucepan Set with Vented Lids - Cool Touch Handles for Easy Lifting - Dishwasher Freezer Safe Design
Coopers of Stortford£16.594.9★
What buyers say about microwave bowls
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“good size”
“Worth the price”
“Easy to use”
“Easy to clean”
“As advertised”
“Sturdy”
“Great little microwave pan”
“Durable”
“Resists stains”
What buyers complain about
“Small microwave saucepans”
“Poor Quality, Made from Cheap Brittle Plastic”
“The clips also break off easily”
“Not as expected”
“definitely not leak proof”
“Stains badly”
“Felt a bit flimsy”
“the price hike to nearly double is rather greedy of the seller”
“I did not realise you can't heat food containing sugar”
“.less material should be cheaper”
Top return reasons
Common questions
- Is microwave bowls profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the microwave bowls niche?
- 12 brands and 61 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in microwave bowls?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.
- When does demand for microwave bowls peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the microwave bowls niche?
- Listings span £2.79–£16.59; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 1,349 reviews — the moat a new listing must climb.