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Microwave Bowls

soft demand (-30.7% this quarter) — Microwave Bowls doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51

Market size 18Growth 10Conversion 81Competition 38Returns 96Price range 12Avg price 22Brand share 55Review moat 54Quality gap 53
This niche Category average · 5,777 niches

Is Microwave Bowls profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Microwave Bowls is a £71K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Microwave Bowls: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.7% over the last 90 days and 8.5% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr13K
Search volume / yr-30.7%103K
Conversion rate8.5%
Avg price£8.08

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers12 · 61
Top-5 product click share62%
Open market28%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement64%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews1,349

Top Microwave Bowls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

61

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 92%

Open market

20%

  • Pendeford21%
  • Chef Aid18%
  • Coopers of Stortford13%
  • KitchenCraft10%
  • Home Fittings9%
  • Easy Cook8%

Microwave Bowls demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR8.5%Products28Brands12Top 5 Brands72%OOS Rate18.5%Rating4.4★Reviews1,349Avg BSR#7,952
3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Top Microwave Bowls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • microwave saucepan and lid23K/yr
  • microwave saucepan20K/yr
  • microwave pan17K/yr
  • microwave pots with lids15K/yr
  • microwave pots10K/yr
  • microwave pans with lids8K/yr
  • microwave pot7K/yr
  • microwave pans4K/yr

What reviews say buyers love and hate about Microwave Bowls

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall23%

Brilliant quality

Size-Overall11%

good size

Value For Money11%

Worth the price

Ease Of Use10%

Easy to use

Ease Of Cleaning7%

Easy to clean

What buyers complain about

73% of reviews
Size-Overall21%

Small microwave saucepans

Quality-Overall12%

Poor Quality, Made from Cheap Brittle Plastic

Durability8%

The clips also break off easily

Advertised Vs Actual Product7%

Not as expected

Leak-Proof6%

definitely not leak proof

Microwave Bowls return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
80%
2Leak-Proof
3%
3Defective Material/Parts
2%
4Advertised Vs Actual Product
2%
5Quality-Overall
2%

Common Microwave Bowls questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Microwave Bowls 43/100 on Amazon United Kingdom — Skip it. The niche generates £71K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -30.7% over the last 90 days.
Search demand for Microwave Bowls on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 1.9× the quietest.