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Microwave Bowl

Fail

Demand is soft, at -33.5% this quarter, so Microwave Bowl is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£109K/yr233K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
37%top-5 click share · 23 brands · 127 sellers

Flapen Score

Microwave Bowl against its category

The dotted line is the Home & Garden average. Past it, Microwave Bowl is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwave Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microwave Bowl 233K times last year and spent an estimated £109K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
6.1%
Market size, estimated
£109Ka year
Peak month
January2.0× the quietest month
Top search term
microwave bowl33K searches a year

02 · Price

A sale here is worth £7.73.

Listings sell for £7.73 on average, from £3.33 to £20.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.73 that is £2K to £4K a year per listing.

Average price
£7.73under the $15 to $100 sweet spot
Price range
£3.33–£20.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #229 within Food Storage. It carries 2,397 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
89%
Out of stock, average day
10.7%
Average rank
#229in Food Storage
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,397per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Microwave Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

127

Top-5 brand share

80%

Top 20: 98%

Top-5 click share

37%

Top 20: 81%

Open market

17%

  • Sistema40%
  • Décor25%
  • SOL8%
  • GEEZY4%
  • Chef Aid3%
  • homeshopa.com3%
  • Open — no brand owns it (17 brands, 17%)

Demand

Microwave Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Microwave Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microwave bowl33K/yr
  • microwave bowl with lid29K/yr
  • microwave bowls22K/yr
  • microwave dishes with lids23K/yr
  • microwave dishes21K/yr
  • microwave cookware17K/yr
  • microwavable bowl with lid8K/yr
  • microwavable bowl13K/yr
  • microwave bowls with vented lids14K/yr
  • microwave dish9K/yr

Reviews and returns

What reviews say buyers love and hate about Microwave Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+0.08

Container short

Very large

Too small

Quality-Overall13%+0.31

poor construction quality

poor quality rubbish

Average Quality

Leak-Proof11%

NOT leakproof

Leaks badly

Not leakproof

Durability6%−0.06

it smashed into pieces

durability could be better

Not made ti last

Value For Money5%+0.56

There are cheaper

slightly expensive

extremely disappointed for the price

Love

Quality-Overall22%+0.31

Good quality bowls

Brilliant quality

Good Quality Bowl Set

Ease Of Use11%+1.44

Ease of use

Easy of handling

easy to take care

Size-Overall10%+0.08

The lid fits snuggly

Fits well

Easy to use convenient size

Value For Money10%+0.56

Good for price

Great value for money

Excellent value

Ease Of Cleaning7%+0.97

Easy to use and wash

Easy to clean

stayed clean so far

Return

0.7% Return rate 82% Fixable by listing

Size-Overall71%▇▇▇██▇

Container short

Very large

Too small

Leak-Proof4%▅▇▆▃██

NOT leakproof

Leaks badly

Not leakproof

Defective Material/Parts3%█▇▄▄▃▃
Compatibility-Overall3%▁▄▆█▅▃
Functionality-Overall2%▆▃▇▅▄█

FAQ

Common Microwave Bowl questions

Answered from the same tracked data.