Is microwave bowl profitable to sell on Amazon United Kingdom?

The niche generates £109K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (48/100).

How competitive is the microwave bowl niche?

23 brands and 127 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in microwave bowl?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.7%.

When does demand for microwave bowl peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the microwave bowl niche?

Listings span £3.33–£20.98; the average listing price is £7.73 (sweet spot $15–$100). The average incumbent carries 2,397 reviews — the moat a new listing must climb.

microwave bowl

Skip it

Soft demand (-33.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,396.62

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£3.33–£20.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£109K

£109K/yr · 233K searches

Avg price

Bad£7.73

avg listing price — sweet spot $15–$100

Growth

Bad-33.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, microwave bowl is a £109K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

microwave bowl market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £97K–£116K; units × avg price
Conversion rate: 6.1%
Avg BSR: #229
Page quality: 0%
Prime: 89%
Sponsored: 71%
Out of stock: 10.7%
Avg brand age: 37 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

127

Top-5 brand share

80%

Top 20: 98%

Top-5 click share

37%

Top 20: 81%

Open market

17%

Sistema40%
Décor25%
SOL8%
GEEZY4%
Chef Aid3%
homeshopa.com3%
Open — no brand owns it (17 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top microwave bowl search terms

microwave bowl33K/yr -18.7%4.8% conv.
microwave bowl with lid29K/yr -38.8%5.5% conv.
microwave bowls22K/yr -27.3%3.3% conv.
microwave dishes with lids23K/yr -39.0%4.1% conv.
microwave dishes21K/yr -38.5%4.0% conv.
microwave cookware17K/yr -52.7%2.1% conv.
microwavable bowl with lid8K/yr -33.1%5.8% conv.
microwavable bowl13K/yr -16.2%3.4% conv.
microwave bowls with vented lids14K/yr -53.6%5.8% conv.
microwave dish9K/yr -14.5%5.1% conv.

All search terms

Top microwave bowl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sistema Microwave Round Bowl | 915 ml Food Container with Steam Release Vent | BPA-Free | Red/Clear

Sistema£3.424.6★6,340 rev

Sistema Microwave Breakfast Bowl | Round Microwave Container with Lid | 850 ml | BPA-Free | Assorted Colours (Varies by Pack)

Sistema£4.744.5★5,473 rev

Décor Microsafe EasyHeat Bowl | Microwave Bowl Perfect for Soup Noodles & Porridge | 1.15L Capacity - Red

Décor£5.514.5★1,321 rev

Sistema£4.074.6★12,269 rev

Décor Microsafe 800ml Round food container. Microwave freezer dishwasher safe and BPA Free with air release vent and handles. Master microwave cooking and reheating with Microsafe. Red.

Décor£3.334.5★902 rev

Newest

by launch date

nestive home Plastic Bowl Set with Lids 4 Piece Food Storage Containers BPA Free Microwave Freezer & Dishwasher Safe Reusable Kitchen & Fridge Storage (220ml 428ml 687ml & 1100ml)

nestive home£9.8628 rev

4mo ago

Ghshanog Set of 3 Microwave Food Containers Microwave Bowls with Vented Lids Plastic Soup Bowls with Steam Rack 3 Sizes Deep Bowl Set for Serving Oatmeal Cereal Salad Soup Noodle

Ghshanog£8.395 rev

7mo ago

YYTECH 3 Pack Microwavable Food Containers with Steam Vent Lids Microwave Containers 300/500/900 Ml Microwave Bowl With Lid Microwave Cookware for Warming Dishwasher Microwave(Green)

YYTECH£8.3328 rev

8mo ago

Pluto Packaging Pack Of 4 Clear Plastic Microwave Food Storage Containers With Steam Control Valves & Lids

Pluto Packaging£9.804 rev

9mo ago

GEEZY Microwave Bowls with Vented Lids Set of 3 (0.5 1 2L) - Nesting Round BPA Free Dishwasher & Freezer Safe - Microwave Cookware for Meal Prep Food Storage Leftovers or Daily Use

GEEZY£8.7034 rev

11mo ago

What buyers say about microwave bowl

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality bowls”

Ease Of Use11%

“Ease of use”

Size-Overall10%

“The lid fits snuggly”

Value For Money10%

“Good for price”

Ease Of Cleaning7%

“Easy to use and wash”

Advertised Vs Actual Product5%

“As advertised”

Strength4%

“Very strong and sturdy pan”

Color3%

“Great colours”

Storage Capacity3%

“All fit together for storage very useful also very pretty”

Leak-Proof2%

“Mine doesn't leak at all”

What buyers complain about

Size-Overall16%

“Container short”

Quality-Overall13%

“poor construction quality”

Leak-Proof11%

“NOT leakproof”

Durability6%

“it smashed into pieces”

Value For Money5%

“There are cheaper”

Stain Resistance4%

“Stained after first use”

Advertised Vs Actual Product3%

“NOT as described”

Heating3%

“Doesnt get hot enough for that grill”

Strength3%

“Little bit flimsy”

Ease Of Cleaning2%

“so no big kitchen clean”

Top return reasons

Size-Overall71%

Leak-Proof4%

Defective Material/Parts3%

Compatibility-Overall3%

Functionality-Overall2%

Quality-Overall2%

Advertised Vs Actual Product2%

Color2%

Ease Of Use1%

Locking Mechanism1%

Common questions

Is microwave bowl profitable to sell on Amazon United Kingdom?: The niche generates £109K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (48/100).
How competitive is the microwave bowl niche?: 23 brands and 127 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in microwave bowl?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.7%.
When does demand for microwave bowl peak?: Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the microwave bowl niche?: Listings span £3.33–£20.98; the average listing price is £7.73 (sweet spot $15–$100). The average incumbent carries 2,397 reviews — the moat a new listing must climb.