Microwave Air Fryer Oven Combo
FailBuyers convert on only 0.5% of searches, so Microwave Air Fryer Oven Combo is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £188K/yr271K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 44 sellers
Flapen Score
Microwave Air Fryer Oven Combo against its category
The dotted line is the Home & Garden average. Past it, Microwave Air Fryer Oven Combo is stronger. Inside it, weaker.
Market
The Microwave Air Fryer Oven Combo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microwave Air Fryer Oven Combo 271K times last year and spent an estimated £188K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 271K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £188Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- microwave air fryer combo62K searches a year
02 · Price
A sale here is worth £144.23.
Listings sell for £144.23 on average, from £85.76 to £298.91. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £144.23 that is £0 to £14K a year per listing.
- Average price
- £144.23above the $15 to $100 sweet spot
- Price range
- £85.76–£298.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£14K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #15 within Small Kitchen Appliances. It carries 511 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 83%
- Out of stock, average day
- 7.4%
- Average rank
- #15in Small Kitchen Appliances
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 511per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 8 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Microwave Air Fryer Oven Combo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs 4 in 1 Digital Combination Microwave 23 Litre 900W with Air Fryer Function Touch Control 10 Power Levels Defrost & Reheat Function 99 Min Timer in Black RHMTAF2302B
- Price
- £108.09
- Rating
- 4.3/5
- Reviews
- 184
- Age
- 7mo ago
TOSHIBA Air Fry Combo 5-In-1 26L Countertop Microwave Oven Broil Bake Combi 10 Power Levels 10 Auto Cooking Presets Easy Defrost Black 900W ML2-EC26SF(BS)
- Price
- £141.35
- Rating
- 4.0/5
- Reviews
- 760
- Age
- 3y ago
TOSHIBA 26Liter 6-in-1 Air Fry Microwave Combo With Origin Inverter Chef Defrost Convection Combi Grill 10 Power Levels 10 Auto Menus 900W Microwave 1000W Grill Black MW3-AC26SFI(BK)
- Price
- £160.91
- Rating
- 4.0/5
- Reviews
- 760
- Age
- 7mo ago
Daewoo Actuate 26L 5-in-1 Air Fryer Microwave Oven 2400W Combination Oven with Grill Bake Reheat Defrost One Touch Cooking Accessories Included Space-Saving Kitchen Appliance Black
- Price
- £155.41
- Rating
- 4.4/5
- Reviews
- 941
- Age
- 2y ago
Cookology 28L Combi Microwave - Air Fryer & Grill - Black
- Price
- £102.74
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 10mo ago
Trending
90-day click momentum
Panasonic NN-CT54RWBPQ 27L 4-in-1 Combination Inverter Microwave with Air Fryer 1000W 19 Auto Programs Convection Grill Cooking Space-Saving Slimline Design White
- Price
- £202.76
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 4mo ago
Panasonic NN-CT55RWBPQ 27L Inverter Microwave with Grill Oven and Air Fry White 1000W
- Price
- £199.69
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 4mo ago
Panasonic NN-CT57RMBPQ 27L Combination Microwave Oven 4-in-1 with Air Fryer 1000W Inverter 1300W Grill Convection 19 Auto Programmes Space-Saving Compact size Slimline Design Silver
- Price
- £215.73
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 4mo ago
Igenix 28L 900W 3-in-1 Silver Combination Microwave Oven with Stainless Steel Cavity & Air Fry Function 1200W Grill & 2200W Convection Power 8 Auto Cook Programmes 60-Min Timer - IGMC02890S
- Price
- £117.89
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 9mo ago
Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)
- Price
- £85.76
- Rating
- 4.4/5
- Reviews
- 456
- Age
- 7mo ago
Newest
by launch datePanasonic NN-CT55RWBPQ 27L Inverter Microwave with Grill Oven and Air Fry White 1000W
- Price
- £199.69
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 4mo ago
Panasonic NN-CT54RWBPQ 27L 4-in-1 Combination Inverter Microwave with Air Fryer 1000W 19 Auto Programs Convection Grill Cooking Space-Saving Slimline Design White
- Price
- £202.76
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 4mo ago
Panasonic NN-CT57RMBPQ 27L Combination Microwave Oven 4-in-1 with Air Fryer 1000W Inverter 1300W Grill Convection 19 Auto Programmes Space-Saving Compact size Slimline Design Silver
- Price
- £215.73
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 4mo ago
TOSHIBA 26Liter 6-in-1 Air Fry Microwave Combo With Origin Inverter Chef Defrost Convection Combi Grill 10 Power Levels 10 Auto Menus 900W Microwave 1000W Grill Black MW3-AC26SFI(BK)
- Price
- £160.91
- Rating
- 4.0/5
- Reviews
- 760
- Age
- 7mo ago
TOSHIBA 26L 6-in-1 Professional Air Fry Plus Microwave Combo With Chef Defrost Crispy Grill Bake Convection Combi 10 power levels 20 Auto Menus 900W Microwave 1500W Grill Black MV2-EC26SF(BK)
- Price
- £198.47
- Rating
- 4.0/5
- Reviews
- 780
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
44
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
9%
- Toshiba36%
- Russell Hobbs23%
- Panasonic10%
- Cookology9%
- Daewoo8%
- Samsung4%
- Open — no brand owns it (6 brands, 9%)
Demand
Microwave Air Fryer Oven Combo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Microwave Air Fryer Oven Combo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microwave air fryer combo62K/yr
- microwave air fryer47K/yr
- air fryer microwave30K/yr
- air fryer microwave combo27K/yr
- microwave air fryer oven combo29K/yr
- microwave with air fryer18K/yr
- microwave airfryer combination15K/yr
- microwave air fryer oven combo integrated built in7K/yr
- microwave and air fryer combo11K/yr
- microwave airfryer6K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Air Fryer Oven Combo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
However, baskets are small
It is quite large
It is small
There is no manual
No instructions manual
MANUAL NOT MUCH USE
Broke in just over a year
broke in half
Broke after fifth use
Quite expensive
only to find the price has been dropped again
Especially for the price
takes a lot longer to heat up
after a month overheated
Overheated
Love
Ease of use
Easy to operate
easy to use controls
Build quality seems solid so far
The Quality: I was very impressed with the build quality of the Microwave
Excellent product
Great fryer
Halo flex air fryer brilliant easy to use
This a a great air fryer
GREAT VALUE
great value for money
Value for money
cooked it perfectly
Fantastic kitchen appliance
the results of its cooking is great
Return
4.8% Return rate 47% Fixable by listing
However, baskets are small
It is quite large
It is small
Did not work
No convection
The slow cooker function is useless
takes a lot longer to heat up
after a month overheated
Overheated
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Best Flapen score
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FAQ
Common Microwave Air Fryer Oven Combo questions
Answered from the same tracked data.