microwave air fryer oven combo
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good510.96avg incumbent reviews — the moat a new listing must climb
Avg price
Good£144.23avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£188K£188K/yr · 271K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Price range
Bad£85.76–£298.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, microwave air fryer oven combo is a £188K/yr Amazon United Kingdom market (271K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
microwave air fryer oven combo market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £144K–£180K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 78%
- Out of stock
- 7.4%
- Avg brand age
- 41 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
44
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
9%
- Toshiba36%
- Russell Hobbs23%
- Panasonic10%
- Cookology9%
- Daewoo8%
- Samsung4%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top microwave air fryer oven combo search terms
- microwave air fryer combo62K/yr
- microwave air fryer47K/yr
- air fryer microwave30K/yr
- air fryer microwave combo27K/yr
- microwave air fryer oven combo29K/yr
- microwave with air fryer18K/yr
- microwave airfryer combination15K/yr
- microwave air fryer oven combo integrated built in7K/yr
- microwave and air fryer combo11K/yr
- microwave airfryer6K/yr
Top microwave air fryer oven combo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Russell Hobbs 4 in 1 Digital Combination Microwave 23 Litre 900W with Air Fryer Function Touch Control 10 Power Levels Defrost & Reheat Function 99 Min Timer in Black RHMTAF2302B
Russell Hobbs£108.094.3★184 rev
TOSHIBA Air Fry Combo 5-In-1 26L Countertop Microwave Oven Broil Bake Combi 10 Power Levels 10 Auto Cooking Presets Easy Defrost Black 900W ML2-EC26SF(BS)
Toshiba£141.354.0★760 rev
TOSHIBA 26Liter 6-in-1 Air Fry Microwave Combo With Origin Inverter Chef Defrost Convection Combi Grill 10 Power Levels 10 Auto Menus 900W Microwave 1000W Grill Black MW3-AC26SFI(BK)
Toshiba£160.914.0★760 rev
Daewoo Actuate 26L 5-in-1 Air Fryer Microwave Oven 2400W Combination Oven with Grill Bake Reheat Defrost One Touch Cooking Accessories Included Space-Saving Kitchen Appliance Black
Daewoo£155.414.4★941 rev
Cookology 28L Combi Microwave - Air Fryer & Grill - Black
Cookology£102.744.0★44 rev
Newest
by launch date
Panasonic NN-CT55RWBPQ 27L Inverter Microwave with Grill Oven and Air Fry White 1000W
Panasonic£199.6911 rev
Panasonic NN-CT54RWBPQ 27L 4-in-1 Combination Inverter Microwave with Air Fryer 1000W 19 Auto Programs Convection Grill Cooking Space-Saving Slimline Design White
Panasonic£202.7670 rev
Panasonic NN-CT57RMBPQ 27L Combination Microwave Oven 4-in-1 with Air Fryer 1000W Inverter 1300W Grill Convection 19 Auto Programmes Space-Saving Compact size Slimline Design Silver
Panasonic£215.7370 rev
TOSHIBA 26Liter 6-in-1 Air Fry Microwave Combo With Origin Inverter Chef Defrost Convection Combi Grill 10 Power Levels 10 Auto Menus 900W Microwave 1000W Grill Black MW3-AC26SFI(BK)
Toshiba£160.91760 rev
TOSHIBA 26L 6-in-1 Professional Air Fry Plus Microwave Combo With Chef Defrost Crispy Grill Bake Convection Combi 10 power levels 20 Auto Menus 900W Microwave 1500W Grill Black MV2-EC26SF(BK)
Toshiba£198.47780 rev
Trending
90-day click momentumPanasonic NN-CT54RWBPQ 27L 4-in-1 Combination Inverter Microwave with Air Fryer 1000W 19 Auto Programs Convection Grill Cooking Space-Saving Slimline Design White
Panasonic£202.764.3★
Panasonic NN-CT55RWBPQ 27L Inverter Microwave with Grill Oven and Air Fry White 1000W
Panasonic£199.693.8★
Panasonic NN-CT57RMBPQ 27L Combination Microwave Oven 4-in-1 with Air Fryer 1000W Inverter 1300W Grill Convection 19 Auto Programmes Space-Saving Compact size Slimline Design Silver
Panasonic£215.734.3★
Igenix 28L 900W 3-in-1 Silver Combination Microwave Oven with Stainless Steel Cavity & Air Fry Function 1200W Grill & 2200W Convection Power 8 Auto Cook Programmes 60-Min Timer - IGMC02890S
Igenix£117.894.7★
Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)
Toshiba£85.764.4★
What buyers say about microwave air fryer oven combo
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Build quality seems solid so far”
“Great fryer”
“GREAT VALUE”
“cooked it perfectly”
“Does everything it says neat tidy”
“Brilliant combo oven”
“Good for size”
“better than expected”
“It heats evenly”
What buyers complain about
“However, baskets are small”
“There is no manual”
“Broke in just over a year”
“Quite expensive”
“takes a lot longer to heat up”
“Can't use it”
“Rubbish”
“Did not work”
“12 in 1 product does not match photo”
“not very robust”
Top return reasons
Common questions
- Is microwave air fryer oven combo profitable to sell on Amazon United Kingdom?
- The niche generates £188K/yr across 23 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the microwave air fryer oven combo niche?
- 12 brands and 44 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in microwave air fryer oven combo?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Durability. The return rate is 4.8%.
- When does demand for microwave air fryer oven combo peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the microwave air fryer oven combo niche?
- Listings span £85.76–£298.91; the average listing price is £144.23 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.