Microwave

Shoppers searched for this 9.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11.8M a year.

Searches, last 12 months

9.7M

Growth, 90 days vs prior 90

-18.0%

Conversion, latest week

2.2%

Market size, estimated

£11.8Ma year

Peak month

November2.0× the quietest month

Top search term

microwave6.2M searches a year

Listings sell for £54.52 on average, from £24.53 to £100.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £54.52 that is £164K to £218K a year per listing.

Average price

£54.52inside the $15 to $100 sweet spot

Price range

£24.53–£100.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

£164K–£218K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #20 within Small Kitchen Appliances. It carries 3,090 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

90%

Out of stock, average day

5.3%

Average rank

#20in Small Kitchen Appliances

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,090per listing

Listings tracked

40

13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

13Amazon's first-year sales bar

Average brand age

44 months