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Microplane

Fail

The top 5 brands take 94% of clicks, so Microplane is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£248K/yr213K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
73%top-5 click share · 7 brands · 33 sellers

Flapen Score

Microplane against its category

The dotted line is the Home & Garden average. Past it, Microplane is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microplane market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microplane 213K times last year and spent an estimated £248K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
9.7%
Market size, estimated
£248Ka year
Peak month
December2.3× the quietest month
Top search term
microplane99K searches a year

02 · Price

A sale here is worth £12.01.

Listings sell for £12.01 on average, from £5.97 to £26.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £12.01 that is £18K to £24K a year per listing.

Average price
£12.01under the $15 to $100 sweet spot
Price range
£5.97–£26.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Peeling, Grating & Slicing Tools. It carries 12,748 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Peeling, Grating & Slicing Tools
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,748per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Microplane products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£74K£99K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

33

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

2%

  • Microplane57%
  • Deiss22%
  • MasterChef6%
  • annex5%
  • Diboniur4%
  • iNeibo4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Microplane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Microplane search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • microplane99K/yr
  • microplane grater63K/yr
  • microplane zester17K/yr
  • micro planes grater8K/yr
  • microplane grater uk8K/yr
  • micro plane5K/yr
  • micro grater4K/yr
  • microplane zester grater3K/yr
  • micro planer3K/yr
  • microplane fine grater3K/yr

Reviews and returns

What reviews say buyers love and hate about Microplane

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Microplane questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data