Microplane
brand-locked demand (top 5 brands take 94% of clicks) — Microplane doesn't clear our bar today.
Flapen Score
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Is Microplane profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Microplane is a £248K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Microplane: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.5% over the last 90 days and 9.7% of searches end in a purchase.
£248K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 14 products
Top Microplane products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Microplane Zester Grater in Black for Citrus Fruits Hard Cheese Ginger Chocolate and Nutmeg with Fine Stainless Steel Blade - Made in USA
- Price
- £14.28
- Rating
- 4.8/5
- Reviews
- 34,090
- Age
- 16y ago
Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe
- Price
- £7.87
- Rating
- 4.7/5
- Reviews
- 14,097
- Age
- 11y ago
Microplane Gourmet Fine Grater
- Price
- £19.09
- Rating
- 4.8/5
- Reviews
- 3,133
- Age
- 17y ago
MasterChef Lemon Zester Grater Micro Planing Tool for Zesting Citrus Fruits Kitchen Gadget for Finely Grating Garlic Ginger Nutmeg Parmesan Cheese Chocolate and More Stainless Steel Black
- Price
- £8.03
- Rating
- 4.7/5
- Reviews
- 2,118
- Age
- 4y ago
Microplane Kitchen Grater Coarse for Cheese Carrot Ginger Coconut Nuts and Horseradish with Stainless Steel Blade - Made in USA
- Price
- £20.15
- Rating
- 4.7/5
- Reviews
- 1,900
- Age
- 19y ago
Trending
90-day click momentum
Professional Zester Grater Fine for Hard Cheese Citrus Fruits Garlic Chili Cinnamon and Nutmeg Kitchen Grater with Razor-Sharp Stainless Steel Blade (Fine)
- Price
- £7.24
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 11mo ago
MasterChef Lemon Zester Grater Micro Planing Tool for Zesting Citrus Fruits Kitchen Gadget for Finely Grating Garlic Ginger Nutmeg Parmesan Cheese Chocolate and More Stainless Steel Black
- Price
- £8.03
- Rating
- 4.7/5
- Reviews
- 2,118
- Age
- 4y ago
Diboniur Cheese Grater & Lemon Zester Easy to Grate Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Sharp Stainless Steel Blade Silver
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 1,710
- Age
- 2y ago
Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe - Black
- Price
- £7.68
- Rating
- 4.7/5
- Reviews
- 665
- Age
- 3y ago
Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe
- Price
- £7.87
- Rating
- 4.7/5
- Reviews
- 14,097
- Age
- 11y ago
Newest
by launch dateProfessional Zester Grater Fine for Hard Cheese Citrus Fruits Garlic Chili Cinnamon and Nutmeg Kitchen Grater with Razor-Sharp Stainless Steel Blade (Fine)
- Price
- £7.24
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 11mo ago
Diboniur Cheese Grater & Lemon Zester Easy to Grate Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Sharp Stainless Steel Blade Silver
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 1,710
- Age
- 2y ago
Parmesan Cheese Grater Zester Grater Ideal for Grating Fine Parmesan Cheese Lemon Gingers Garlic. Hand Grater Sharp Wide Stainless Steel Dishwasher Safe TPR Soft Handle
- Price
- £6.93
- Rating
- 4.6/5
- Reviews
- 3,842
- Age
- 3y ago
Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe - Black
- Price
- £7.68
- Rating
- 4.7/5
- Reviews
- 665
- Age
- 3y ago
MasterChef Lemon Zester Grater Micro Planing Tool for Zesting Citrus Fruits Kitchen Gadget for Finely Grating Garlic Ginger Nutmeg Parmesan Cheese Chocolate and More Stainless Steel Black
- Price
- £8.03
- Rating
- 4.7/5
- Reviews
- 2,118
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
33
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
2%
- Microplane57%
- Deiss22%
- MasterChef6%
- annex5%
- Diboniur4%
- iNeibo4%
- Open — no brand owns it (1 brand, 2%)
Microplane demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.3×
Top Microplane search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- microplane99K/yr
- microplane grater63K/yr
- microplane zester17K/yr
- micro planes grater8K/yr
- microplane grater uk8K/yr
- micro plane5K/yr
- micro grater4K/yr
- microplane zester grater3K/yr
- micro planer3K/yr
- microplane fine grater3K/yr
What reviews say buyers love and hate about Microplane
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“A truly amazing piece of kit”
“Easy to use”
“Very fine zest and good handle”
“Excellent value”
“Very easy to clean”
What buyers complain about
80% of reviews“Poor quality”
“fell apart after a few months of use”
“Couldn't manage to grate parmesan as it just got caught on the grates and wouldn't move”
“Really hard to use”
“Poor grip”
Microplane return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Microplane questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
