Microplane
FailThe top 5 brands take 94% of clicks, so Microplane is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £248K/yr213K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 33 sellers
Flapen Score
Microplane against its category
The dotted line is the Home & Garden average. Past it, Microplane is stronger. Inside it, weaker.
Market
The Microplane market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microplane 213K times last year and spent an estimated £248K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
9.7% of searches ended in a purchase last week.
Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.
- Searches, last 12 months
- 213K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £248Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- microplane99K searches a year
02 · Price
A sale here is worth £12.01.
Listings sell for £12.01 on average, from £5.97 to £26.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £12.01 that is £18K to £24K a year per listing.
- Average price
- £12.01under the $15 to $100 sweet spot
- Price range
- £5.97–£26.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Peeling, Grating & Slicing Tools. It carries 12,748 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Peeling, Grating & Slicing Tools
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,748per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Microplane products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Microplane Zester Grater in Black for Citrus Fruits Hard Cheese Ginger Chocolate and Nutmeg with Fine Stainless Steel Blade - Made in USA
- Price
- £14.28
- Rating
- 4.8/5
- Reviews
- 34,090
- Age
- 16y ago
Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe
- Price
- £7.87
- Rating
- 4.7/5
- Reviews
- 14,097
- Age
- 11y ago
Microplane Gourmet Fine Grater
- Price
- £19.09
- Rating
- 4.8/5
- Reviews
- 3,133
- Age
- 17y ago
MasterChef Lemon Zester Grater Micro Planing Tool for Zesting Citrus Fruits Kitchen Gadget for Finely Grating Garlic Ginger Nutmeg Parmesan Cheese Chocolate and More Stainless Steel Black
- Price
- £8.03
- Rating
- 4.7/5
- Reviews
- 2,118
- Age
- 4y ago
Microplane Kitchen Grater Coarse for Cheese Carrot Ginger Coconut Nuts and Horseradish with Stainless Steel Blade - Made in USA
- Price
- £20.15
- Rating
- 4.7/5
- Reviews
- 1,900
- Age
- 19y ago
Trending
90-day click momentum
Professional Zester Grater Fine for Hard Cheese Citrus Fruits Garlic Chili Cinnamon and Nutmeg Kitchen Grater with Razor-Sharp Stainless Steel Blade (Fine)
- Price
- £7.24
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 11mo ago
MasterChef Lemon Zester Grater Micro Planing Tool for Zesting Citrus Fruits Kitchen Gadget for Finely Grating Garlic Ginger Nutmeg Parmesan Cheese Chocolate and More Stainless Steel Black
- Price
- £8.03
- Rating
- 4.7/5
- Reviews
- 2,118
- Age
- 4y ago
Diboniur Cheese Grater & Lemon Zester Easy to Grate Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Sharp Stainless Steel Blade Silver
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 1,710
- Age
- 2y ago
Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe - Black
- Price
- £7.68
- Rating
- 4.7/5
- Reviews
- 665
- Age
- 3y ago
Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe
- Price
- £7.87
- Rating
- 4.7/5
- Reviews
- 14,097
- Age
- 11y ago
Newest
by launch dateProfessional Zester Grater Fine for Hard Cheese Citrus Fruits Garlic Chili Cinnamon and Nutmeg Kitchen Grater with Razor-Sharp Stainless Steel Blade (Fine)
- Price
- £7.24
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 11mo ago
Diboniur Cheese Grater & Lemon Zester Easy to Grate Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Sharp Stainless Steel Blade Silver
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 1,710
- Age
- 2y ago
Parmesan Cheese Grater Zester Grater Ideal for Grating Fine Parmesan Cheese Lemon Gingers Garlic. Hand Grater Sharp Wide Stainless Steel Dishwasher Safe TPR Soft Handle
- Price
- £6.93
- Rating
- 4.6/5
- Reviews
- 3,842
- Age
- 3y ago
Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe - Black
- Price
- £7.68
- Rating
- 4.7/5
- Reviews
- 665
- Age
- 3y ago
MasterChef Lemon Zester Grater Micro Planing Tool for Zesting Citrus Fruits Kitchen Gadget for Finely Grating Garlic Ginger Nutmeg Parmesan Cheese Chocolate and More Stainless Steel Black
- Price
- £8.03
- Rating
- 4.7/5
- Reviews
- 2,118
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
33
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
2%
- Microplane57%
- Deiss22%
- MasterChef6%
- annex5%
- Diboniur4%
- iNeibo4%
- Open — no brand owns it (1 brand, 2%)
Demand
Microplane search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top Microplane search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microplane99K/yr
- microplane grater63K/yr
- microplane zester17K/yr
- micro planes grater8K/yr
- microplane grater uk8K/yr
- micro plane5K/yr
- micro grater4K/yr
- microplane zester grater3K/yr
- micro planer3K/yr
- microplane fine grater3K/yr
Reviews and returns
What reviews say buyers love and hate about Microplane
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
definitely could be constructed better
Poor
fell apart after a few months of use
Not durable
Broken
Couldn't manage to grate parmesan as it just got caught on the grates and wouldn't move
Awful does not work
The lemons do not glide onto it
Really hard to use
Except its just terribke to use
Poor grip
Love
A truly amazing piece of kit
Brilliant quality
Quite good quality with a reusable protective cover
Easy to use
Made life easier
easy to handle and use
Very fine zest and good handle
The grater is sharp
Nice and sharp
Excellent value
worth it
Good value
Very easy to clean
makes the microplane very easy to clean under a running tap if you brush the front upwards
It's also easy to store and clean
Return
0.6% Return rate 52% Fixable by listing
Not fit for purpose
Poor quality
definitely could be constructed better
Poor
Couldn't manage to grate parmesan as it just got caught on the grates and wouldn't move
Awful does not work
The lemons do not glide onto it
more expensive than most
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microplane questions
Answered from the same tracked data.