Is microplane profitable to sell on Amazon United Kingdom?

The niche generates £248K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (42/100).

How competitive is the microplane niche?

7 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in microplane?

Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 0.6%.

When does demand for microplane peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the microplane niche?

Listings span £5.97–£26.17; the average listing price is £12.01 (sweet spot $15–$100). The average incumbent carries 12,748 reviews — the moat a new listing must climb.

microplane

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.97–£26.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.01

avg listing price — sweet spot $15–$100

Market size

Okay£248K

£248K/yr · 213K searches

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Review moat

Bad12,748.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, microplane is a £248K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

microplane market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: £240K–£300K; units × avg price
Conversion rate: 9.7%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Microplane57%
Deiss22%
MasterChef6%
annex5%
Diboniur4%
iNeibo4%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top microplane search terms

microplane99K/yr -3.3%8.2% conv.
microplane grater63K/yr +1.2%7.2% conv.
microplane zester17K/yr -8.9%8.7% conv.
micro planes grater8K/yr +2.9%9.8% conv.
microplane grater uk8K/yr -15.1%4.9% conv.
micro plane5K/yr -10.5%10.1% conv.
micro grater4K/yr -8.5%8.8% conv.
microplane zester grater3K/yr +5.0%5.6% conv.
micro planer3K/yr -9.7%8.4% conv.
microplane fine grater3K/yr -52.9%15.6% conv.

All search terms

Top microplane products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Microplane Zester Grater in Black for Citrus Fruits Hard Cheese Ginger Chocolate and Nutmeg with Fine Stainless Steel Blade - Made in USA

Microplane£14.284.8★34,090 rev

Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe

Deiss£7.874.7★14,097 rev

Microplane Gourmet Fine Grater

Microplane£19.094.8★3,133 rev

MasterChef Lemon Zester Grater Micro Planing Tool for Zesting Citrus Fruits Kitchen Gadget for Finely Grating Garlic Ginger Nutmeg Parmesan Cheese Chocolate and More Stainless Steel Black

MasterChef£8.034.7★2,118 rev

Microplane Kitchen Grater Coarse for Cheese Carrot Ginger Coconut Nuts and Horseradish with Stainless Steel Blade - Made in USA

Microplane£20.154.7★1,900 rev

Newest

by launch date

Professional Zester Grater Fine for Hard Cheese Citrus Fruits Garlic Chili Cinnamon and Nutmeg Kitchen Grater with Razor-Sharp Stainless Steel Blade (Fine)

XiaoZu£7.2435 rev

11mo ago

Diboniur Cheese Grater & Lemon Zester Easy to Grate Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Sharp Stainless Steel Blade Silver

Diboniur£5.971,710 rev

2y ago

Parmesan Cheese Grater Zester Grater Ideal for Grating Fine Parmesan Cheese Lemon Gingers Garlic. Hand Grater Sharp Wide Stainless Steel Dishwasher Safe TPR Soft Handle

annex£6.933,842 rev

3y ago

Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe - Black

Deiss£7.68665 rev

3y ago

MasterChef Lemon Zester Grater Micro Planing Tool for Zesting Citrus Fruits Kitchen Gadget for Finely Grating Garlic Ginger Nutmeg Parmesan Cheese Chocolate and More Stainless Steel Black

MasterChef£8.032,118 rev

4y ago

What buyers say about microplane

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“A truly amazing piece of kit”

Ease Of Use12%

“Easy to use”

Sharpness9%

“Very fine zest and good handle”

Value For Money9%

“Excellent value”

Ease Of Cleaning8%

“Very easy to clean”

Advertised Vs Actual Product6%

“Does the job”

Strength6%

“Excellent - sturdy”

Durability3%

“durable”

Design-Overall2%

“Good design and quality”

Grip2%

“Easy to grip, sturdy, helpful rubber grip at opposite end for the worktop”

What buyers complain about

Quality-Overall24%

“Poor quality”

Durability17%

“fell apart after a few months of use”

Functionality-Overall13%

“Couldn't manage to grate parmesan as it just got caught on the grates and wouldn't move”

Ease Of Use7%

“Really hard to use”

Grip4%

“Poor grip”

Value For Money4%

“more expensive than most”

Grating/Slicing/Peeling4%

“Does not grate parmesan cheese”

Strength2%

“not robust enough”

Defective Material/Parts2%

“Protective sheath cracked”

Size-Overall2%

“Not fit for purpose”

Top return reasons

Size-Overall42%

Quality-Overall11%

Functionality-Overall10%

Value For Money4%

Sharpness4%

Durability4%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Design-Overall3%

Safety Standards3%

Common questions

Is microplane profitable to sell on Amazon United Kingdom?: The niche generates £248K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (42/100).
How competitive is the microplane niche?: 7 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in microplane?: Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 0.6%.
When does demand for microplane peak?: Demand peaks in Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the microplane niche?: Listings span £5.97–£26.17; the average listing price is £12.01 (sweet spot $15–$100). The average incumbent carries 12,748 reviews — the moat a new listing must climb.