Microplane
FailThe top 5 brands take 94% of clicks, so Microplane is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £248K/yr213K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 33 sellers
Flapen Score
Microplane against its category
The dotted line is the Home & Garden average. Past it, Microplane is stronger. Inside it, weaker.
Market
The Microplane market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microplane 213K times last year and spent an estimated £248K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.
- Searches, last 12 months
- 213K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £248Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- microplane99K searches a year
02 · Price
A sale here is worth £12.01.
Listings sell for £12.01 on average, from £5.97 to £26.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £12.01 that is £18K to £24K a year per listing.
- Average price
- £12.01under the $15 to $100 sweet spot
- Price range
- £5.97–£26.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Peeling, Grating & Slicing Tools. It carries 12,748 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Peeling, Grating & Slicing Tools
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,748per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Microplane products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Microplane Zester Grater in Black for Citrus Fruits Hard Cheese Ginger Chocolate and Nutmeg with Fine Stainless Steel Blade - Made in USA
- Price
- £14.28
- Rating
- 4.8/5
- Reviews
- 34,090
- Age
- 16y ago

Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe
- Price
- £7.87
- Rating
- 4.7/5
- Reviews
- 14,097
- Age
- 11y ago

Microplane Gourmet Fine Grater
- Price
- £19.09
- Rating
- 4.8/5
- Reviews
- 3,133
- Age
- 17y ago

MasterChef Lemon Zester Grater Micro Planing Tool for Zesting Citrus Fruits Kitchen Gadget for Finely Grating Garlic Ginger Nutmeg Parmesan Cheese Chocolate and More Stainless Steel Black
- Price
- £8.03
- Rating
- 4.7/5
- Reviews
- 2,118
- Age
- 4y ago

Microplane Kitchen Grater Coarse for Cheese Carrot Ginger Coconut Nuts and Horseradish with Stainless Steel Blade - Made in USA
- Price
- £20.15
- Rating
- 4.7/5
- Reviews
- 1,900
- Age
- 19y ago
Trending
estimated 90-day click momentum
Professional Zester Grater Fine for Hard Cheese Citrus Fruits Garlic Chili Cinnamon and Nutmeg Kitchen Grater with Razor-Sharp Stainless Steel Blade (Fine)
- Price
- £7.24
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 11mo ago

MasterChef Lemon Zester Grater Micro Planing Tool for Zesting Citrus Fruits Kitchen Gadget for Finely Grating Garlic Ginger Nutmeg Parmesan Cheese Chocolate and More Stainless Steel Black
- Price
- £8.03
- Rating
- 4.7/5
- Reviews
- 2,118
- Age
- 4y ago

Diboniur Cheese Grater & Lemon Zester Easy to Grate Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Sharp Stainless Steel Blade Silver
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 1,710
- Age
- 2y ago

Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe - Black
- Price
- £7.68
- Rating
- 4.7/5
- Reviews
- 665
- Age
- 3y ago

Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe
- Price
- £7.87
- Rating
- 4.7/5
- Reviews
- 14,097
- Age
- 11y ago
Newest
by launch date
Professional Zester Grater Fine for Hard Cheese Citrus Fruits Garlic Chili Cinnamon and Nutmeg Kitchen Grater with Razor-Sharp Stainless Steel Blade (Fine)
- Price
- £7.24
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 11mo ago

Diboniur Cheese Grater & Lemon Zester Easy to Grate Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Sharp Stainless Steel Blade Silver
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 1,710
- Age
- 2y ago

Parmesan Cheese Grater Zester Grater Ideal for Grating Fine Parmesan Cheese Lemon Gingers Garlic. Hand Grater Sharp Wide Stainless Steel Dishwasher Safe TPR Soft Handle
- Price
- £6.93
- Rating
- 4.6/5
- Reviews
- 3,842
- Age
- 3y ago

Deiss PRO Citrus Zester & Cheese Grater Parmesan Cheese Lemon Ginger Garlic Nutmeg Chocolate Vegetables Fruits - Razor-Sharp Stainless Steel Blade Wide Dishwasher Safe - Black
- Price
- £7.68
- Rating
- 4.7/5
- Reviews
- 665
- Age
- 3y ago

MasterChef Lemon Zester Grater Micro Planing Tool for Zesting Citrus Fruits Kitchen Gadget for Finely Grating Garlic Ginger Nutmeg Parmesan Cheese Chocolate and More Stainless Steel Black
- Price
- £8.03
- Rating
- 4.7/5
- Reviews
- 2,118
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
33
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
2%
- Microplane57%
- Deiss22%
- MasterChef6%
- annex5%
- Diboniur4%
- iNeibo4%
- Open — no brand owns it (1 brand, 2%)
Demand
Microplane search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top Microplane search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microplane99K/yr
- microplane grater63K/yr
- microplane zester17K/yr
- micro planes grater8K/yr
- microplane grater uk8K/yr
- micro plane5K/yr
- micro grater4K/yr
- microplane zester grater3K/yr
- micro planer3K/yr
- microplane fine grater3K/yr
Reviews and returns
What reviews say buyers love and hate about Microplane
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microplane questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









