Microfibre Towel

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £330K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+36.4%

Conversion, latest week

3.2%

Market size, estimated

£330Ka year

Peak month

July1.7× the quietest month

Top search term

microfibre towel533K searches a year

Listings sell for £8.69 on average, from £3.40 to £22.10. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £8.69 that is £2K to £4K a year per listing.

Average price

£8.69under the $15 to $100 sweet spot

Price range

£3.40–£22.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #16 within Bathroom. It carries 12,292 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

99%

Out of stock, average day

3.2%

Average rank

#16in Bathroom

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,292per listing

Listings tracked

80

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months