Microfibre Cloth
Microfibre Cloth shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Is Microfibre Cloth profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Microfibre Cloth is a £2.2M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 57/100.
Microfibre Cloth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.1% over the last 90 days and 16.5% of searches end in a purchase.
£2.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Microfibre Cloth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AIDEA Microfibre Cleaning Cloth Lint Free Washable Pack of 8 30x30cm
- Price
- £3.64
- Rating
- 4.0/5
- Reviews
- 51,459
- Age
- 6y ago
Amazon Basics Microfibre Cleaning Cloth Pack of 24 Multi Colored Blue Orange & White 40.5 cm x 30.5 cm
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 109,009
- Age
- 7y ago
HOMEXCEL Microfibre Cloth 12 Pack Cleaning Rag Microfibre Cleaning Cloths Towels with 4 Color Assorted 29 x 29 cm (Green/Blue/Yellow/Pink)
- Price
- £4.67
- Rating
- 4.3/5
- Reviews
- 43,336
- Age
- 5y ago
MR.SIGA Microfiber Cleaning Cloth Pack of 12 Size:32 x 32 cm
- Price
- £10.33
- Rating
- 4.6/5
- Reviews
- 98,522
- Age
- 7y ago
AIDEA Microfibre Cloth 12 Pack Reusable Kitchen Microfibre Cleaning Towels Dish Cloths Lint Free Washable Duster Rags Cloth for Home Windows Car Motorbike 30 x 30 cm
- Price
- £5.37
- Rating
- 4.6/5
- Reviews
- 1,196
- Age
- 4y ago
Trending
90-day click momentum
FABRIO Microfibre Cleaning Cloths Pack of 8 30x30cm Ultra-Soft Lint-Free Super Absorbent Towels for Kitchen Car Glass and Multi-Surface Cleaning Assorted Colours
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 319
- Age
- 1y ago
Spontex 2 Multipurpose Cleaning Cloths | 35 x 37 cm | Extra Thick & Ultra Absorbant
- Price
- £0.96
- Rating
- 4.5/5
- Reviews
- 972
- Age
- 10y ago
AIDEA Microfibre Cloth 12 Pack Reusable Kitchen Microfibre Cleaning Towels Dish Cloths Lint Free Washable Duster Rags Cloth for Home Windows Car Motorbike 30 x 30 cm
- Price
- £5.37
- Rating
- 4.6/5
- Reviews
- 1,196
- Age
- 4y ago
Sorbo Pack of 6 Extra Large Microfibre Cleaning Cloths Multipurpose Cleaning Towels Streak-free Super Absorbent and Washable Cloth Duster Suitable for Car Cleaning House Kitchen Windows
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 6,121
- Age
- 5y ago
Brabantia 118029 Microfibre Cleaning Cloths (x 2) Machine Washable Dark Grey
- Price
- £2.55
- Rating
- 4.5/5
- Reviews
- 8,096
- Age
- 8y ago
Newest
by launch date
1ABOVE 10 Pack Microfibre Cleaning Cloths Multifunctional Highly Absorbent Lint-Free Washable Dusters for Home Kitchen Car Windows Motorbike and Office (30x30cm)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 1y ago
FABRIO Microfibre Cleaning Cloths Pack of 8 30x30cm Ultra-Soft Lint-Free Super Absorbent Towels for Kitchen Car Glass and Multi-Surface Cleaning Assorted Colours
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 319
- Age
- 1y ago
MR.SIGA Microfibre Cleaning Cloth All-Purpose Surface Microfibre Towel Streak Free Reusable Kitchen Towel for Kitchen House Bathrooms Car Motorbike Pack of 12 Wheat 32 x 32 cm(12.6 x 12.6 inch)
- Price
- £12.90
- Rating
- 4.7/5
- Reviews
- 2,023
- Age
- 2y ago
Orighty Microfiber Cleaning Cloths Pack of 24 Highly Absorbent Cleaning Supplies Lint Free Cloths for Multiple-use Powerful Dust Removal Cleaning Rags for House Kitchen Car Care(12x12 inch)
- Price
- £6.77
- Rating
- 4.2/5
- Reviews
- 9,741
- Age
- 2y ago
Microfibre Cleaning Cloth Large Size 40x40cm Super Absorbent Lint Free Microfiber Cloths Cleaning for Home Kitchen Surface Mirrors Bathrooms Motorbike Car (Blue 10)
- Price
- £5.23
- Rating
- 4.5/5
- Reviews
- 1,703
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
48
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
17%
- AIDEA31%
- Spontex12%
- HOMEXCEL12%
- MR.SIGA12%
- Amazon Basics11%
- TDBS The Dustpan and Brush Store6%
- Open — no brand owns it (8 brands, 17%)
Microfibre Cloth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Microfibre Cloth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- microfibre cloth961K/yr
- cleaning cloths354K/yr
- cloths109K/yr
- microfiber cloths103K/yr
- microfibre cloths73K/yr
- microfibre cleaning cloth85K/yr
- micro fibre cloths61K/yr
- cloth59K/yr
- kitchen cloths36K/yr
- kitchen cloth50K/yr
What reviews say buyers love and hate about Microfibre Cloth
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Good quality items & prompt delivery”
“Value for money”
“the cleaning capability is superb”
“As advertised”
“good size”
What buyers complain about
84% of reviews“Not very thick”
“Awful quality”
“Fairly large -”
“Bad material”
“Look nothing like the photo”
Microfibre Cloth return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Microfibre Cloth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
