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Microfibre Cloth

Maybe

An estimated 0.1% of orders come back. But products sell for $6.22 on average, outside the sweet spot, so Microfibre Cloth is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£2.2M/yr2.1M searches / yr
90-day growth
-2.1%search demand this quarter
Competition
55%top-5 click share · 14 brands · 48 sellers

Flapen Score

Microfibre Cloth against its category

The dotted line is the Home & Garden average. Past it, Microfibre Cloth is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microfibre Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microfibre Cloth 2.1M times last year and spent an estimated £2.2M. The top 5 brands take 77% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 16.5% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
16.5%
Market size, estimated
£2.2Ma year
Peak month
March1.3× the quietest month
Top search term
microfibre cloth961K searches a year

02 · Price

A sale here is worth £6.22.

Listings sell for £6.22 on average, from £0.96 to £18.27. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At £6.22 that is £78K to £93K a year per listing.

Average price
£6.22under the $15 to $100 sweet spot
Price range
£0.96–£18.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
12,500–15,000
Revenue per listing a year
£78K–£93K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Cleaning Supplies. It carries 16,500 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Cleaning Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,500per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Microfibre Cloth products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£215K£430K£646K£861K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

48

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 95%

Open market

17%

  • AIDEA31%
  • Spontex12%
  • HOMEXCEL12%
  • MR.SIGA12%
  • Amazon Basics11%
  • TDBS The Dustpan and Brush Store6%
  • Open — no brand owns it (8 brands, 17%)

Demand

Microfibre Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Microfibre Cloth search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • microfibre cloth961K/yr
  • cleaning cloths354K/yr
  • cloths109K/yr
  • microfiber cloths103K/yr
  • microfibre cloths73K/yr
  • microfibre cleaning cloth85K/yr
  • micro fibre cloths61K/yr
  • cloth59K/yr
  • kitchen cloths36K/yr
  • kitchen cloth50K/yr

Reviews and returns

What reviews say buyers love and hate about Microfibre Cloth

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Thickness”
0.1%of orders come back
“Not very thick”
A buyer, on “Thickness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Microfibre Cloth questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data