microfibre cloth
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.2M£2.2M/yr · 2.1M searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Price range
Bad£0.96–£18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad16,500.08avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.22avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, microfibre cloth is a £2.2M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
microfibre cloth market data
- Units sold / yr
- 300K–400K
- avg 12,500–15,000/product
- Revenue / yr
- £1.9M–£2.5M
- units × avg price
- Conversion rate
- 16.5%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
48
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
17%
- AIDEA31%
- Spontex12%
- HOMEXCEL12%
- MR.SIGA12%
- Amazon Basics11%
- TDBS The Dustpan and Brush Store6%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top microfibre cloth search terms
- microfibre cloth961K/yr
- cleaning cloths354K/yr
- cloths109K/yr
- microfiber cloths103K/yr
- microfibre cloths73K/yr
- microfibre cleaning cloth85K/yr
- micro fibre cloths61K/yr
- cloth59K/yr
- kitchen cloths36K/yr
- kitchen cloth50K/yr
Top microfibre cloth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AIDEA Microfibre Cleaning Cloth Lint Free Washable Pack of 8 30x30cm
AIDEA£3.644.0★51,459 rev
Amazon Basics Microfibre Cleaning Cloth Pack of 24 Multi Colored Blue Orange & White 40.5 cm x 30.5 cm
Amazon Basics£8.164.6★109,009 rev
HOMEXCEL Microfibre Cloth 12 Pack Cleaning Rag Microfibre Cleaning Cloths Towels with 4 Color Assorted 29 x 29 cm (Green/Blue/Yellow/Pink)
HOMEXCEL£4.674.3★43,336 rev
MR.SIGA Microfiber Cleaning Cloth Pack of 12 Size:32 x 32 cm
MR.SIGA£10.334.6★98,522 rev
AIDEA Microfibre Cloth 12 Pack Reusable Kitchen Microfibre Cleaning Towels Dish Cloths Lint Free Washable Duster Rags Cloth for Home Windows Car Motorbike 30 x 30 cm
AIDEA£5.374.6★1,196 rev
Newest
by launch date
1ABOVE 10 Pack Microfibre Cleaning Cloths Multifunctional Highly Absorbent Lint-Free Washable Dusters for Home Kitchen Car Windows Motorbike and Office (30x30cm)
1ABOVE£3.58266 rev
FABRIO Microfibre Cleaning Cloths Pack of 8 30x30cm Ultra-Soft Lint-Free Super Absorbent Towels for Kitchen Car Glass and Multi-Surface Cleaning Assorted Colours
FABRIO£3.40319 rev
MR.SIGA Microfibre Cleaning Cloth All-Purpose Surface Microfibre Towel Streak Free Reusable Kitchen Towel for Kitchen House Bathrooms Car Motorbike Pack of 12 Wheat 32 x 32 cm(12.6 x 12.6 inch)
MR.SIGA£12.902,023 rev
Orighty Microfiber Cleaning Cloths Pack of 24 Highly Absorbent Cleaning Supplies Lint Free Cloths for Multiple-use Powerful Dust Removal Cleaning Rags for House Kitchen Car Care(12x12 inch)
Orighty£6.779,741 rev
Microfibre Cleaning Cloth Large Size 40x40cm Super Absorbent Lint Free Microfiber Cloths Cleaning for Home Kitchen Surface Mirrors Bathrooms Motorbike Car (Blue 10)
TDBS The Dustpan and Brush Store£5.231,703 rev
Trending
90-day click momentumFABRIO Microfibre Cleaning Cloths Pack of 8 30x30cm Ultra-Soft Lint-Free Super Absorbent Towels for Kitchen Car Glass and Multi-Surface Cleaning Assorted Colours
FABRIO£3.404.6★
Spontex 2 Multipurpose Cleaning Cloths | 35 x 37 cm | Extra Thick & Ultra Absorbant
Spontex£0.964.5★
AIDEA Microfibre Cloth 12 Pack Reusable Kitchen Microfibre Cleaning Towels Dish Cloths Lint Free Washable Duster Rags Cloth for Home Windows Car Motorbike 30 x 30 cm
AIDEA£5.374.6★
Sorbo Pack of 6 Extra Large Microfibre Cleaning Cloths Multipurpose Cleaning Towels Streak-free Super Absorbent and Washable Cloth Duster Suitable for Car Cleaning House Kitchen Windows
Sorbo£4.154.6★
Brabantia 118029 Microfibre Cleaning Cloths (x 2) Machine Washable Dark Grey
Brabantia£2.554.5★
What buyers say about microfibre cloth
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality items & prompt delivery”
“Value for money”
“the cleaning capability is superb”
“As advertised”
“good size”
“Good absorption”
“Good cloths worth buying”
“Bright colours”
“Wash really well”
“Nice and thick”
What buyers complain about
“Not very thick”
“Awful quality”
“Fairly large -”
“Bad material”
“Look nothing like the photo”
“Better products for better price”
“Very thin”
“Barely useable for car cleaning”
“Do not absorb”
“The thinnest, flimsiest, scraggy cloths ever”
Top return reasons
Common questions
- Is microfibre cloth profitable to sell on Amazon United Kingdom?
- The niche generates £2.2M/yr across 25 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the microfibre cloth niche?
- 14 brands and 48 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in microfibre cloth?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.1%.
- When does demand for microfibre cloth peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the microfibre cloth niche?
- Listings span £0.96–£18.27; the average listing price is £6.22 (sweet spot $15–$100). The average incumbent carries 16,500 reviews — the moat a new listing must climb.