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Mica Powder

Fail

Prices span $5.44–$15.66, mostly outside the sweet spot, so Mica Powder is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£88K/yr176K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
81%top-5 click share · 9 brands · 11 sellers

Flapen Score

Mica Powder against its category

The dotted line is the Home & Garden average. Past it, Mica Powder is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mica Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mica Powder 176K times last year and spent an estimated £88K. The top 5 brands take 90% of clicks. Demand peaks in Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
5.0%
Market size, estimated
£88Ka year
Peak month
October1.6× the quietest month
Top search term
mica powder100K searches a year

02 · Price

A sale here is worth £9.98.

Listings sell for £9.98 on average, from £5.44 to £15.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.98 that is £2K to £5K a year per listing.

Average price
£9.98under the $15 to $100 sweet spot
Price range
£5.44–£15.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #89 within Art & Craft Supplies. It carries 1,213 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
6.3%
Average rank
#89in Art & Craft Supplies
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,213per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mica Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

6%

  • Roizefar40%
  • Miltin Crafts33%
  • Cosyhav8%
  • nuneoeuo5%
  • RESIN GLORY5%
  • ANRZO4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Mica Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Mica Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mica powder100K/yr
  • mica powder for kids11K/yr
  • mica10K/yr
  • mica powder for epoxy resin22K/yr
  • pigment powder13K/yr
  • mica powder cosmetic grade6K/yr
  • pigment5K/yr
  • mica powder for resin4K/yr
  • mica powder for wax melts5K/yr

Reviews and returns

What reviews say buyers love and hate about Mica Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color31%+1.01

Im not very impressed with the colour pigments

Not a nice colours

the colour noticeably dulls

Quality-Overall22%+0.65

Disappointing Results – Poor Blending

hence low rating

Unfortunately, due to seeming manufacturer Quality Control issues, jars are inconsistently filled. see pics

Ease Of Use8%−0.16

Looks messy to use

Ease Of Cleaning8%−0.08

Looks messy to use

Brightness/Shine/Glow6%−0.04

they dont leave a nice shine or anything when dry

Love

Color49%+1.01

Lovely colours

beautiful colours

Excellent beautiful colours as described

Quality-Overall20%+0.65

Good quality mica powder

a great variety

Great Quality

Value For Money12%+1.53

Good value

Value for money

Good value for money

Advertised Vs Actual Product6%−0.01

exactly how described

Does what it says

Product does as described

Ease Of Use3%−0.16

Easy to use

are easy to use

it is easy to use. though it does get everywhere if you're not careful

Return

0.4% Return rate 50% Fixable by listing

Color30%█▁▆▆█▁

Im not very impressed with the colour pigments

Not a nice colours

the colour noticeably dulls

Functionality-Overall14%▁▁▁█▃▇
Advertised Vs Actual Product8%▁█▁▁▂▁
Leak-Proof6%█▁▃▁▁▁
Value For Money6%▁▁▁▄▁█

FAQ

Common Mica Powder questions

Answered from the same tracked data.