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Metallic Watercolour Paints

prices mostly outside the sweet spot ($4.68–$13.85) — Metallic Watercolour Paints doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51

Market size 5Growth 5Conversion 53Competition 56Returns 97Price range 0Avg price 23Brand share 63Review moat 57Quality gap 58
This niche Category average · 5,777 niches

Is Metallic Watercolour Paints profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Metallic Watercolour Paints is a £20K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

Metallic Watercolour Paints: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.0% over the last 90 days and 4.3% of searches end in a purchase.

£20K

revenue / yr

Units sold / yr3K
Search volume / yr-39.0%55K
Conversion rate4.3%
Avg price£8.43

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers19 · 37
Top-5 product click share51%
Open market33%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement77%
New entrants (1y)8· 0 succeeded
Avg rating4.4★
Avg reviews1,202

Top Metallic Watercolour Paints products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

37

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

27%

  • GlisDyck17%
  • RATEL15%
  • Winsor & Newton12%
  • CSY art gallery12%
  • CraftyManor11%
  • Artecho5%

Metallic Watercolour Paints demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR4.3%Products26Brands19Top 5 Brands67%OOS Rate12.3%Rating4.4★Reviews1,202Avg BSR#598
4K3KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×

Top Metallic Watercolour Paints search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • metallic watercolour paints36K/yr
  • glitter watercolour paint11K/yr
  • metallic watercolor paint3K/yr
  • metallic watercolour paint set5K/yr

What reviews say buyers love and hate about Metallic Watercolour Paints

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Color28%

Vibrant colours

Quality-Overall12%

The quality is fantastic, the application is so light and easy

Value For Money11%

Great Value

Brightness/Shine/Glow7%

Good value and adds a sparkle

Paint Quality6%

The paints are gorgeous

What buyers complain about

75% of reviews
Size-Overall31%

looked much bigger than in photo am returning

Color19%

Poor pigment

Paint Quality12%

Be warned that this set of paint is tiny which for portability is a plus

Quality-Overall6%

Cheap

Value For Money2%

Not worth the price

Metallic Watercolour Paints return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Paint Quality
21%
3Color
16%
4Quality-Overall
15%
5Brightness/Shine/Glow
4%

Common Metallic Watercolour Paints questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Metallic Watercolour Paints 41/100 on Amazon United Kingdom — Skip it. The niche generates £20K/yr across 26 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -39.0% over the last 90 days.
Search demand for Metallic Watercolour Paints on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 5.1× the quietest.