metallic watercolour paints
Skip itPrices mostly outside the sweet spot ($4.68–$13.85) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,202.19avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.43avg listing price — sweet spot $15–$100
Market size
Bad£20K£20K/yr · 55K searches
Growth
Bad-39.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.68–£13.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, metallic watercolour paints is a £20K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
metallic watercolour paints market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £17K–£21K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #598
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 77%
- Out of stock
- 12.3%
- Avg brand age
- 41 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
37
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
27%
- GlisDyck17%
- RATEL15%
- Winsor & Newton12%
- CSY art gallery12%
- CraftyManor11%
- Artecho5%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -39.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×
Top metallic watercolour paints search terms
- metallic watercolour paints36K/yr
- glitter watercolour paint11K/yr
- metallic watercolor paint3K/yr
- metallic watercolour paint set5K/yr
Top metallic watercolour paints products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GlisDyck Mini Shimmer Watercolor Paint Set 60 Colors Glitter Metallic Watercolour Painting Sets Solid Pearl Water Color Paints for Artists Amateur Hobbyists and Painting (60 Colours)
GlisDyck£12.734.6★240 rev
CraftyManor Mini Forestry Shifting Watercolor Painting Set 20 Color Shifting Watercolor Paint Kit Shimmer Metallic Watercolor Paints Glitter Watercolor Paint Solid DunHuang Style
CraftyManor£5.394.3★1,564 rev
RATEL Metallic Watercolour Paint Set Premium Glitter Watercolour Solid Paint Box 36 Metallic Watercolour Paints Soluble and Mix Well Watercolour Paints for Kids Beginner and Professional
RATEL£12.124.5★4,095 rev
Winsor & Newton Cotman Watercolour Half Pan Metallic Pocket Set 8 x Half Pans + 1 x Travel Brush
Winsor & Newton£12.304.6★1,236 rev
Metallic Watercolour Paints Set 20 Colors Glitter Watercolour Paint Set Solid Glitter Paint for Artists Beginners & Painting Lovers
WaterMaster£5.253.8★12 rev
Newest
by launch date
bafeooo 20 Colors Glitter Watercolour Paint Set Shimmer Watercolour Paints Gouache Paint Set Water Colour Sets Pearlescent Watercolour Solid Paint Box for Canvas Wall Paper Journals and Art Lovers
bafeooo£4.684 rev
BeaFlye Metallic Watercolour Paints Set 20 Colors Glitter Watercolour Paint Set Solid Metallic & Glitter Paint for Artists Beginners & Painting Lovers
BeaFlye£4.831 rev
SONGMART Metallic Watercolour Paints Set 20 Colors Glitter Watercolor Paints Metallic Paint Solid Glitter Paint Metal-lic Watercolors for Artists Beginners & Painting Lovers
SONGMART£5.252 rev
Metallic Watercolor Painting Set 48 Color Shifting Glitter Watercolour Solid Paint Box Shimmer Travel Watercolour Set with Pen Soluble and Mix Well Watercolour Paint for Kids Beginner&Professional
SUREMORE£8.455 rev
pozuauoa 12Pcs Watercolour Paint Set Pearlescent Watercolour Paints with 11pcs Paintbrushes Portable Water Colour Paints Sets for Beginners and Painting Enthusiasts Solid Glitter Watercolor Paint
pozuauoa£6.148 rev
Trending
90-day click momentumbafeooo 20 Colors Glitter Watercolour Paint Set Shimmer Watercolour Paints Gouache Paint Set Water Colour Sets Pearlescent Watercolour Solid Paint Box for Canvas Wall Paper Journals and Art Lovers
bafeooo£4.684.5★
BeaFlye Metallic Watercolour Paints Set 20 Colors Glitter Watercolour Paint Set Solid Metallic & Glitter Paint for Artists Beginners & Painting Lovers
BeaFlye£4.834.0★
RATEL Metallic Watercolour Paint Set Premium Glitter Watercolour Solid Paint Box 36 Metallic Watercolour Paints Soluble and Mix Well Watercolour Paints for Kids Beginner and Professional
RATEL£12.124.5★
aieieii 20 Colors Watercolour Paint Set Pearlescent Water Colour Paints Sets Glitter Paint Box with 11pcs Paintbrushes Solid Watercolor Set Gift Suitable for Artists and Painting Enthusiasts
aieieii£6.124.3★
Csy Art Gallery Handmade Artist Watercolour Paint Set-Pearlescent Glitter Water Colouring Paint- Metallic Watercolour- Sparkle Vibrant Colors Painting Palette (Purple Star)
CSY art gallery£8.574.6★
What buyers say about metallic watercolour paints
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colours”
“The quality is fantastic, the application is so light and easy”
“Great Value”
“Good value and adds a sparkle”
“The paints are gorgeous”
“easy to carry around for when you want to do outdoor painting”
“Beautiful and very easy to use”
“Paints well on various surface”
“a perfect size”
“powerful”
What buyers complain about
“looked much bigger than in photo am returning”
“Poor pigment”
“Be warned that this set of paint is tiny which for portability is a plus”
“Cheap”
“Not worth the price”
“New item received with used parts”
“Very thin and watery, needs more than one coat for coverage and the colours are not bright enough”
“The coverage is very low”
“There is also a strange smell coming off the paints”
Top return reasons
Common questions
- Is metallic watercolour paints profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 26 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -39.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the metallic watercolour paints niche?
- 19 brands and 37 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in metallic watercolour paints?
- Top complaints mined from reviews: Size-Overall, Color, Paint Quality. The return rate is 0.6%.
- When does demand for metallic watercolour paints peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the metallic watercolour paints niche?
- Listings span £4.68–£13.85; the average listing price is £8.43 (sweet spot $15–$100). The average incumbent carries 1,202 reviews — the moat a new listing must climb.