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Metallic Watercolour Paints

Fail

Prices span $4.68–$13.85, mostly outside the sweet spot, so Metallic Watercolour Paints is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£20K/yr55K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
51%top-5 click share · 19 brands · 37 sellers

Flapen Score

Metallic Watercolour Paints against its category

The dotted line is the Home & Garden average. Past it, Metallic Watercolour Paints is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metallic Watercolour Paints market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metallic Watercolour Paints 55K times last year and spent an estimated £20K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
4.3%
Market size, estimated
£20Ka year
Peak month
December5.1× the quietest month
Top search term
metallic watercolour paints36K searches a year

02 · Price

A sale here is worth £8.43.

Listings sell for £8.43 on average, from £4.68 to £13.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.43 that is £0 to £843 a year per listing.

Average price
£8.43under the $15 to $100 sweet spot
Price range
£4.68–£13.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£843
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #598 within Painting. It carries 1,202 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
12.3%
Average rank
#598in Painting
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,202per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Metallic Watercolour Paints products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

37

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

27%

  • GlisDyck17%
  • RATEL15%
  • Winsor & Newton12%
  • CSY art gallery12%
  • CraftyManor11%
  • Artecho5%

Demand

Metallic Watercolour Paints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Metallic Watercolour Paints search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metallic watercolour paints36K/yr
  • glitter watercolour paint11K/yr
  • metallic watercolor paint3K/yr
  • metallic watercolour paint set5K/yr

Reviews and returns

What reviews say buyers love and hate about Metallic Watercolour Paints

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.17

looked much bigger than in photo am returning

Much smaller than expected

The pallette is quite small

Color19%−0.02

Poor pigment

Very thin and watery, needs more than one coat for coverage and the colours are not bright enough

Pigment lacking

Paint Quality12%−0.04

Be warned that this set of paint is tiny which for portability is a plus

T8ny tiny paints not even 1/4 pan

Mini paints

Quality-Overall6%+1.11

Cheap

Coliro they are fairly poor quality

Value For Money2%+1.18

Not worth the price

Love

Color28%−0.02

Vibrant colours

Absolutely stunning colors, high quality

Beautiful colours

Quality-Overall12%+1.11

The quality is fantastic, the application is so light and easy

Good quality

Great product

Value For Money11%+1.18

Great Value

Pretty good for the price

Worth the money

Brightness/Shine/Glow7%+1.26

Good value and adds a sparkle

Sparkle and glow

nice glitter effects

Paint Quality6%−0.04

The paints are gorgeous

lovely paint set, nice colours, is as advertised

Super cute mini set of paint

Return

0.6% Return rate 54% Fixable by listing

Size-Overall38%▆▃█▄▃█

looked much bigger than in photo am returning

Much smaller than expected

The pallette is quite small

Paint Quality21%▁▅▄█▃█

Be warned that this set of paint is tiny which for portability is a plus

T8ny tiny paints not even 1/4 pan

Mini paints

Color16%█▆▄█▇▁

Poor pigment

Very thin and watery, needs more than one coat for coverage and the colours are not bright enough

Pigment lacking

Quality-Overall15%██▄▅▇▁

Cheap

Coliro they are fairly poor quality

Brightness/Shine/Glow4%▁█▁▁▆▁

FAQ

Common Metallic Watercolour Paints questions

Answered from the same tracked data.