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Metallic Watercolour Paints

Fail

Prices span $4.68–$13.85, mostly outside the sweet spot, so Metallic Watercolour Paints is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£20K/yr55K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
51%top-5 click share · 19 brands · 37 sellers

Flapen Score

Metallic Watercolour Paints against its category

The dotted line is the Home & Garden average. Past it, Metallic Watercolour Paints is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metallic Watercolour Paints market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metallic Watercolour Paints 55K times last year and spent an estimated £20K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
4.3%
Market size, estimated
£20Ka year
Peak month
December5.1× the quietest month
Top search term
metallic watercolour paints36K searches a year

02 · Price

A sale here is worth £8.43.

Listings sell for £8.43 on average, from £4.68 to £13.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.43 that is £0 to £843 a year per listing.

Average price
£8.43under the $15 to $100 sweet spot
Price range
£4.68–£13.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£843
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #598 within Painting. It carries 1,202 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
12.3%
Average rank
#598in Painting
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,202per listing
Listings tracked
26

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Metallic Watercolour Paints products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

37

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 93%

Open market

27%

  • GlisDyck17%
  • RATEL15%
  • Winsor & Newton12%
  • CSY art gallery12%
  • CraftyManor11%
  • Artecho5%

Demand

Metallic Watercolour Paints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Metallic Watercolour Paints search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • metallic watercolour paints36K/yr
  • glitter watercolour paint11K/yr
  • metallic watercolor paint3K/yr
  • metallic watercolour paint set5K/yr

Reviews and returns

What reviews say buyers love and hate about Metallic Watercolour Paints

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Color”
31%of negative reviews mention “Size-Overall”
0.6%of orders come back
“looked much bigger than in photo am returning”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Metallic Watercolour Paints questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data