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Metallic Pens

prices mostly outside the sweet spot ($3.07–$12.25) — Metallic Pens doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51

Market size 25Growth 13Conversion 88Competition 49Returns 98Price range 0Avg price 18Brand share 58Review moat 24Quality gap 43
This niche Category average · 5,777 niches

Is Metallic Pens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Metallic Pens is a £101K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Metallic Pens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.2% over the last 90 days and 10.3% of searches end in a purchase.

£101K

revenue / yr

Units sold / yr15K
Search volume / yr-24.2%148K
Conversion rate10.3%
Avg price£6.57

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers13 · 53
Top-5 product click share56%
Open market30%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews4,986

Top Metallic Pens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£30K£40K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

53

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

23%

  • ANYUKE27%
  • ARTISTRO18%
  • Funnasting10%
  • Sharpie9%
  • YITHINC7%
  • APOGO7%

Metallic Pens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume148KCVR10.3%Products20Brands13Top 5 Brands70%OOS Rate17.4%Rating4.5★Reviews4,986Avg BSR#78
8K6KSpike '24Holiday '24Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top Metallic Pens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • metallic pens80K/yr
  • metallic marker pens37K/yr
  • metallic markers10K/yr
  • metalic pens7K/yr
  • metallic pens for scrapbooking5K/yr
  • metallic pen5K/yr
  • metallic colouring pens4K/yr

What reviews say buyers love and hate about Metallic Pens

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Color22%

Gorgeous colours

Value For Money16%

Decent Price

Quality-Overall16%

Decent enough

Pen/Pencil Quality7%

Good pens

Ease Of Use6%

Ease of use

What buyers complain about

76% of reviews
Color23%

Colours are too similar to each other

Dry/Empty Ink11%

Dried out white

Functionality-Overall8%

Do not work

Advertised Vs Actual Product7%

Don't look anything like the photos

Durability7%

Dead on first day

Metallic Pens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
16%
2Functionality-Overall
15%
3Advertised Vs Actual Product
12%
4Dry/Empty Ink
7%
5Display Colors
6%

Common Metallic Pens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Metallic Pens 44/100 on Amazon United Kingdom — Skip it. The niche generates £101K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -24.2% over the last 90 days.
Search demand for Metallic Pens on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.1× the quietest.