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Metallic Pens

Fail

Prices span $3.07–$12.25, mostly outside the sweet spot, so Metallic Pens is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£101K/yr148K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
56%top-5 click share · 13 brands · 53 sellers

Flapen Score

Metallic Pens against its category

The dotted line is the Home & Garden average. Past it, Metallic Pens is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metallic Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metallic Pens 148K times last year and spent an estimated £101K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
10.3%
Market size, estimated
£101Ka year
Peak month
December3.1× the quietest month
Top search term
metallic pens80K searches a year

02 · Price

A sale here is worth £6.57.

Listings sell for £6.57 on average, from £3.07 to £12.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.57 that is £2K to £3K a year per listing.

Average price
£6.57under the $15 to $100 sweet spot
Price range
£3.07–£12.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #78 within Drawing. It carries 4,986 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
17.4%
Average rank
#78in Drawing
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,986per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Metallic Pens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

53

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 100%

Open market

23%

  • ANYUKE27%
  • ARTISTRO18%
  • Funnasting10%
  • Sharpie9%
  • YITHINC7%
  • APOGO7%

Demand

Metallic Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Metallic Pens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • metallic pens80K/yr
  • metallic marker pens37K/yr
  • metallic markers10K/yr
  • metalic pens7K/yr
  • metallic pens for scrapbooking5K/yr
  • metallic pen5K/yr
  • metallic colouring pens4K/yr

Reviews and returns

What reviews say buyers love and hate about Metallic Pens

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
23%of negative reviews mention “Color”
0.5%of orders come back
“Colours are too similar to each other”
A buyer, on “Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Metallic Pens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data