metallic pens
Skip itPrices mostly outside the sweet spot ($3.07–$12.25) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£101K£101K/yr · 148K searches
Review moat
Bad4,985.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.57avg listing price — sweet spot $15–$100
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.07–£12.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, metallic pens is a £101K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
metallic pens market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £82K–£99K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 17.4%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
53
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
23%
- ANYUKE27%
- ARTISTRO18%
- Funnasting10%
- Sharpie9%
- YITHINC7%
- APOGO7%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -24.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top metallic pens search terms
- metallic pens80K/yr
- metallic marker pens37K/yr
- metallic markers10K/yr
- metalic pens7K/yr
- metallic pens for scrapbooking5K/yr
- metallic pen5K/yr
- metallic colouring pens4K/yr
Top metallic pens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Metallic Marker Pens for Crafts for Kids Adults 10 Metallic Paint Pens for Black Paper Scrapbook Accessories Art Card Making Glass Craft Supplies Gifts for Teenage Girls Christmas Stocking Fillers
ANYUKE£5.304.6★12,862 rev
Sharpie Permanent Markers | Fine Point for Bold Details | Assorted Metallic Colours | 3 Marker Pens
Sharpie£3.074.5★9,666 rev
Funnasting Metallic marker Pens for Black Paper 12 Colours Metallic Pens for Colouring Books Scrapbook Accessories Gift Card Making Journaling Supplies Arts and Crafts Supplies
Funnasting£5.504.4★122 rev
ARTISTRO 24 Metallic Acrylic Paint Pens Dual Tip (Brush & Fine) Markers for Fabric Canvas Rock Glass Wood Calligraphy Scrapbook Supplies DIY & Gift for Kids Teens - Art Set
ARTISTRO£11.734.5★6,892 rev
ARTISTRO 24 Metallic Acrylic Paint Pens for Rock Fabric Wood Glass Craft Decoration - Dual Tip (Dot & Fine) Paint Markers - Scrapbook & Art Supplies
ARTISTRO£11.874.3★935 rev
Newest
by launch date
ARTISTRO 36 Metallic Dual-Tip Acrylic Paint Markers for Rock Canvas Glass Wood & More Fine + Brush Tips
ARTISTRO£12.256,892 rev
Hmeuest 24 Metallic Pens Dual Tip Metallic Paint Pens for Black Paper Scrapbook Accessories Metallic Marker Pens for Rock Ceramic Glass Art Supplies
Hmeuest£8.05333 rev
SKYGLORY 24 Colours Dual Tip Metallic Acrylic Paint Pens Set Fine & Brush Nib Metallic Paint Markers Multi-Surface Acrylic Marker Pens for Crafts Rocks Canvas Glass Wood Ceramics & Clothes
SKYGLORY£9.36178 rev
Funnasting Metallic marker Pens for Black Paper 12 Colours Metallic Pens for Colouring Books Scrapbook Accessories Gift Card Making Journaling Supplies Arts and Crafts Supplies
Funnasting£5.50122 rev
STATIONERY ISLAND Acrylic Paint Pens 12 PCS Metallic Gold Silver White Black Dual Tip Fine & Brush Markers Water Based for Rock Glass Ceramic Wood Metal DIY & Halloween Crafts
STATIONERY ISLAND£4.862,878 rev
Trending
90-day click momentumARTISTRO 36 Metallic Dual-Tip Acrylic Paint Markers for Rock Canvas Glass Wood & More Fine + Brush Tips
ARTISTRO£12.254.5★
ARTISTRO 2 Gold & Silver Metallic Acrylic Paint Pens for Rock Ceramic Wood Glass Metal Fabric Plastic - 0.7mm Extra-Fine Tip Paint Markers - Ideal for Scrapbooking DIY Crafts & Art Projects
ARTISTRO£5.434.2★
STAEDTLER 8323-S BK2 Metallic Marker Pens - Gold/Silver (Pack of 2)
STAEDTLER£3.394.6★
Metallic Marker Pens for Crafts for Kids Adults 10 Metallic Paint Pens for Black Paper Scrapbook Accessories Art Card Making Glass Craft Supplies Gifts for Teenage Girls Christmas Stocking Fillers
ANYUKE£5.304.6★
Hmeuest 24 Metallic Pens Dual Tip Metallic Paint Pens for Black Paper Scrapbook Accessories Metallic Marker Pens for Rock Ceramic Glass Art Supplies
Hmeuest£8.054.6★
What buyers say about metallic pens
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous colours”
“Decent Price”
“Decent enough”
“Good pens”
“Ease of use”
“Good paint pens”
“still hasnt run out”
“Work really well on black paper”
“They give a clean, solid finish and write smoothly”
“Don't smudge very colourful”
What buyers complain about
“Colours are too similar to each other”
“Dried out white”
“Do not work”
“Don't look anything like the photos”
“Dead on first day”
“Beutlful pens only down fall is the thin tip could be a bit thinner”
“Dried out”
“Not as good quality as I thought the would be the gold is not as shiny”
“the shine isnt shiny at all”
“Colours not vibrant as advertised”
Top return reasons
Common questions
- Is metallic pens profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the metallic pens niche?
- 13 brands and 53 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in metallic pens?
- Top complaints mined from reviews: Color, Dry/Empty Ink, Functionality-Overall. The return rate is 0.5%.
- When does demand for metallic pens peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the metallic pens niche?
- Listings span £3.07–£12.25; the average listing price is £6.57 (sweet spot $15–$100). The average incumbent carries 4,986 reviews — the moat a new listing must climb.