Is metallic acrylic paint profitable to sell on Amazon United Kingdom?

The niche generates £65K/yr across 27 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (46/100).

How competitive is the metallic acrylic paint niche?

16 brands and 29 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in metallic acrylic paint?

Top complaints mined from reviews: Color, Paint Quality, Advertised Vs Actual Product. The return rate is 0.6%.

When does demand for metallic acrylic paint peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the metallic acrylic paint niche?

Listings span £2.56–£35.37; the average listing price is £13.35 (sweet spot $15–$100). The average incumbent carries 2,572 reviews — the moat a new listing must climb.

metallic acrylic paint

Skip it

A small market ($65K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Good£2.56–£35.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.35

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,572.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£65K

£65K/yr · 91K searches

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, metallic acrylic paint is a £65K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

metallic acrylic paint market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £53K–£67K; units × avg price
Conversion rate: 5.3%
Avg BSR: #212
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 6.2%
Avg brand age: 54 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

21%

INK LAB29%
fantastory17%
Nicpro13%
Artecho8%
ARTFLY7%
ARTISTRO5%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -18.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top metallic acrylic paint search terms

metallic acrylic paint40K/yr -19.4%4.3% conv.
metallic paint22K/yr -12.8%1.6% conv.
metallic acrylic paints10K/yr -20.8%4.1% conv.
acrylic paint metallic5K/yr -21.3%4.5% conv.
acrylic metallic paint4K/yr -31.6%5.1% conv.
metallic acrylic paint set3K/yr -7.0%5.1% conv.
metallic paints4K/yr -24.1%4.2% conv.
metalic paint3K/yr -13.6%4.0% conv.

All search terms

Top metallic acrylic paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

INK LAB Metallic Acrylic Paint Set 24 Tubes Non Toxic Metallic Acrylic Crafts Paints for Canvas Wood Artists Beginners Painting Rich Pigment & No Fading 12ml/Tube

INK LAB£6.614.7★987 rev

fantastory Metallic Iridescent Acrylic Paint Set with 12 Brushes 20 x 2oz Metallic Colors Color-Shifting Craft Paint Kit Metal/Canvas/Rock/Stone/Ceramic/Model/Wood Painting [Professional Series]

fantastory£16.114.7★3,234 rev

Nicpro Acrylic Paint Metallic 6 Colors Gold Silver Copper Brass Bronze DeepGold 24oz/720ml Gold Leaf Paint Non Toxic Non Fading Paints for Art Painting Handcrafts Ideal for Multi-surface

Nicpro£19.514.8★287 rev

INK LAB Metallic Acrylic Paint Set 18 Colors Non Toxic Metallic Paints for Artists Beginners Painting on Rocks Crafts Canvas Fabric Wood Rich Pigment & No Fading 60ml/Bottle

INK LAB£12.914.7★2,803 rev

Artecho Metallic Acrylic Paint Set - 12 Colors 2 Oz/59ml For Wood Fabric Canvas Leather & Stone

Artecho£11.864.6★10,202 rev

Newest

by launch date

fantastory Metallic Iridescent Acrylic Paint Set with 12 Brushes 12 x 2oz Metallic Colors Color-Shifting Craft Paint Kit Metal/Canvas/Rock/Stone/Ceramic/Model/Wood Painting [Balanced Series].

fantastory£11.876,413 rev

1mo ago

ARTISTRO 36 Metallic Dual-Tip Acrylic Paint Markers for Rock Canvas Glass Wood & More Fine + Brush Tips

ARTISTRO£12.256,892 rev

8mo ago

Colorful Artist Metallic Acrylic Paint Set 6 Pack 0.74oz each Art Paint Non Toxic Non Fading Paints for Art Painting Handcrafts Ideal for Multi-surface

Colorful£7.9982 rev

8mo ago

Nicpro Acrylic Paint Metallic 6 Colors Gold Silver Copper Brass Bronze DeepGold 24oz/720ml Gold Leaf Paint Non Toxic Non Fading Paints for Art Painting Handcrafts Ideal for Multi-surface

Nicpro£19.51287 rev

1y ago

ARTKUNST Acrylic Paint Metallic 2 Colors Gold Silver 110ml Gold Leaf Paint Non Toxic Non Fading for Art Painting Handcrafts Ideal for Multi-surface Canvas Wood Clay Metal

ARTKUNST£6.5625 rev

1y ago

What buyers say about metallic acrylic paint

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“Beautiful colours”

Paint Quality14%

“Great paint colours”

Quality-Overall13%

“Excellent product”

Value For Money7%

“Decent Price”

Ease Of Use3%

“Ease of use”

Coverage3%

“good coverage”

Advertised Vs Actual Product3%

“As described”

Drawing Experience2%

“They're lovely for drawing, decorating, and colouring”

Engraving/Paint/Sublimation2%

“This Colorful Artist Metallic Acrylic Paint Set is a 6 Pack of lovely colours”

Texture/Consistency-Overall2%

“good consistency”

What buyers complain about

Color27%

“They are all very dark”

Paint Quality11%

“some paint is lost”

Advertised Vs Actual Product11%

“Not as described”

Size-Overall4%

“bigger than other acrylic tube sets I've come across”

Thickness3%

“Go's thick”

Value For Money3%

“expensive”

Dry/Empty Ink2%

“These metallic markers are really nice bit dissapointed that a couple were a bit dry when used”

Moist/Dry2%

“some was dried out”

Ease Of Use2%

“I cant get the inner cap off”

Display Colors2%

“Colours not vibrant as advertised”

Top return reasons

Color19%

Advertised Vs Actual Product16%

Paint Quality15%

Functionality-Overall8%

Quality-Overall6%

Product Condition5%

Display Colors5%

Gifting Purpose2%

Compatibility-Overall2%

Adhesion/Stickiness2%

Common questions

Is metallic acrylic paint profitable to sell on Amazon United Kingdom?: The niche generates £65K/yr across 27 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (46/100).
How competitive is the metallic acrylic paint niche?: 16 brands and 29 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in metallic acrylic paint?: Top complaints mined from reviews: Color, Paint Quality, Advertised Vs Actual Product. The return rate is 0.6%.
When does demand for metallic acrylic paint peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the metallic acrylic paint niche?: Listings span £2.56–£35.37; the average listing price is £13.35 (sweet spot $15–$100). The average incumbent carries 2,572 reviews — the moat a new listing must climb.