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Metal Tongs

Fail

Prices span $3.26–$13.75, mostly outside the sweet spot, so Metal Tongs is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£61K/yr82K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
57%top-5 click share · 16 brands · 25 sellers

Flapen Score

Metal Tongs against its category

The dotted line is the Home & Garden average. Past it, Metal Tongs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Tongs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Tongs 82K times last year and spent an estimated £61K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
11.3%
Market size, estimated
£61Ka year
Peak month
January1.7× the quietest month
Top search term
metal tongs29K searches a year

02 · Price

A sale here is worth £6.52.

Listings sell for £6.52 on average, from £3.26 to £13.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.52 that is £2K to £3K a year per listing.

Average price
£6.52under the $15 to $100 sweet spot
Price range
£3.26–£13.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #69 within Spatulas & Turners. It carries 3,561 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
18.6%
Average rank
#69in Spatulas & Turners
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,561per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Metal Tongs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

24%

  • Extodry28%
  • Hotec22%
  • D.A.Y. Republic10%
  • Anaeat6%
  • Vogue5%
  • KitchenCraft5%

Demand

Metal Tongs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Metal Tongs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal tongs29K/yr
  • stainless steel tongs18K/yr
  • stainless steel kitchen tongs8K/yr
  • kitchen tongs stainless steel8K/yr
  • metal tongs for cooking7K/yr
  • metal kitchen tongs5K/yr
  • metal cooking tongs3K/yr
  • stainless steel cooking tongs3K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Tongs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.05

Still looking for good quality tongs

lower quality

Poor Quality

Size-Overall11%

Large tongs

Larger than expected

smaller than I thought

Strength10%−0.05

Cheap flimsy

still not as strong as what I was expecting

Bit flimsy

Durability8%−0.07

it looks like it might break

Lasted two years ok

Value For Money6%+0.25

These are not the cheapest tongs you can buy. £16.99

To expensive

Not worth the money

Love

Quality-Overall33%−0.05

Quality kitchen kit

Excellent product

Good quality piece of kit

Value For Money11%+0.25

Great deal

Great value

Good for the price

Ease Of Use10%+1.38

easy to use

easy to hold

Useful

Strength8%−0.05

Excellent and very sturdy

Sturdy build great utencils

Good and Sturdy Kitchen Tongs

Advertised Vs Actual Product6%+0.66

Does the job

Exactly as advertised, great

Exactly as described

Return

0.6% Return rate 68% Fixable by listing

Size-Overall61%▆█▇▆▄█

Large tongs

Larger than expected

smaller than I thought

Quality-Overall11%▂▂▂▁█▄

Still looking for good quality tongs

lower quality

Poor Quality

Material Quality5%█▃▅▅▃▁

Tinny feels like they were made from a tin can

Strength3%█▁▁▁▃▄

Cheap flimsy

still not as strong as what I was expecting

Bit flimsy

Defective Material/Parts3%▇▁█▁▁▇

FAQ

Common Metal Tongs questions

Answered from the same tracked data.