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Metal Straws

Metal Straws shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51

Market size 44Growth 66Conversion 98Competition 43Returns 99Price range 0Avg price 13Brand share 76Review moat 54Quality gap 33
This niche Category average · 5,777 niches

Is Metal Straws profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Metal Straws is a £233K/yr Amazon United Kingdom market (315K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.

Metal Straws: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +45.1% over the last 90 days and 16.1% of searches end in a purchase.

£233K

revenue / yr

Units sold / yr50K
Search volume / yr+45.1%315K
Conversion rate16.1%
Avg price£4.60

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers18 · 30
Top-5 product click share59%
Open market41%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement83%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,341

Top Metal Straws products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£23K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

30

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

35%

  • Navoys18%
  • Euqvunn18%
  • LessMo9%
  • ACLUYSKA8%
  • WOLMIK6%
  • Joie6%

Metal Straws demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume315KCVR16.1%Products18Brands18Top 5 Brands59%OOS Rate9.9%Rating4.5★Reviews1,341Avg BSR#92
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Top Metal Straws search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • metal straws185K/yr
  • metal straw43K/yr
  • metal straws drinking32K/yr
  • stainless steel straws22K/yr
  • stainless steel straw7K/yr
  • steel straw6K/yr
  • straws metal4K/yr
  • metal drinking straws5K/yr
  • metal straws 4 pack3K/yr
  • steel straws drinking4K/yr

What reviews say buyers love and hate about Metal Straws

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall24%

well made

Value For Money13%

Excellent value

Ease Of Cleaning13%

Easy to clean

Advertised Vs Actual Product7%

As advertised

Recycle/Reuse6%

Reusable

What buyers complain about

79% of reviews
Ease Of Cleaning38%

Difficult to clean

Thickness16%

not thick milkshake/boba ones

Material Quality13%

plastic coated, not the same as the ones I purchased for my mother in law

Advertised Vs Actual Product13%

Not as described

Metal Straws return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Thin
9%
3Advertised Vs Actual Product
8%
4Quality-Overall
5%
5Length
5%

Common Metal Straws questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Metal Straws 57/100 on Amazon United Kingdom — Worth a look. The niche generates £233K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +45.1% over the last 90 days.
Search demand for Metal Straws on Amazon United Kingdom peaks in Jul, where the busiest month runs 1.7× the quietest.