Is metal straws profitable to sell on Amazon United Kingdom?

The niche generates £233K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +45.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the metal straws niche?

18 brands and 30 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in metal straws?

Top complaints mined from reviews: Ease Of Cleaning, Thickness, Material Quality. The return rate is 0.2%.

When does demand for metal straws peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the metal straws niche?

Listings span £3.11–£8.14; the average listing price is £4.60 (sweet spot $15–$100). The average incumbent carries 1,341 reviews — the moat a new listing must climb.

metal straws

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Brand share

Great59%

top-5 brand share — no brand owns this niche

Growth

Good+45.1%

90-day search growth — must beat 0% to launch

Review moat

Good1,340.67

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£233K

£233K/yr · 315K searches

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£4.60

avg listing price — sweet spot $15–$100

Price range

Bad£3.11–£8.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, metal straws is a £233K/yr Amazon United Kingdom market (315K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

metal straws market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £184K–£230K; units × avg price
Conversion rate: 16.1%
Avg BSR: #92
Page quality: 0%
Prime: 94%
Sponsored: 83%
Out of stock: 9.9%
Avg brand age: 30 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

35%

Navoys18%
Euqvunn18%
LessMo9%
ACLUYSKA8%
WOLMIK6%
Joie6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.1% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top metal straws search terms

metal straws185K/yr +48.9%14.4% conv.
metal straw43K/yr +15.2%10.9% conv.
metal straws drinking32K/yr +68.7%15.3% conv.
stainless steel straws22K/yr +40.7%10.8% conv.
stainless steel straw7K/yr +23.9%8.2% conv.
steel straw6K/yr +6.3%6.6% conv.
straws metal4K/yr +100.7%12.0% conv.
metal drinking straws5K/yr +67.4%13.0% conv.
metal straws 4 pack3K/yr +47.7%18.9% conv.
steel straws drinking4K/yr +169.4%11.5% conv.

All search terms

Top metal straws products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pack of Four Stainless Steel Straws and Brush Set - Reusable Metal Milkshake Straws Great for Smoothie Water Juice Curved Silver Design

Navoys£3.204.3★232 rev

Euqvunn 16 Pcs Metal Straws Set 8 Straight & 8 Curved (Long & Short) Reusable Stainless Steel Straws with 2 Cleaning Brushes & Bag Dishwasher Safe

Euqvunn£4.994.8★158 rev

12 Pcs Stainless Steel Straws Reusable Metal Drinking Straws with 2 Cleaning Brush for Smoothie Milkshake Cocktail and Hot Drinks

LessMo£4.774.7★5,787 rev

10 Pcs Stainless Steel Straws Reusable Metal Drinking Straws with 2 Cleaning Brush for Smoothie Milkshake Cocktail and Hot Drinks

ACLUYSKA£3.674.7★503 rev

Stainless Steel Straws - 3 Reusable Metal Drinking Straws with Straws Cleaner 12MM Extra Wide Boba Straw & 6MM Straight Straw & 6MM Bent Straw 215MM Long Drinking Straws for Cold & Hot Drinks

WOLMIK£3.114.4★299 rev

Newest

by launch date

12 Pack Stainless Steel Reusable Drinking Straws with 2 Cleaning Brushes Metal Straws for Smoothies Milkshakes Coffee Cocktails & Hot Drinks Dishwasher Safe

Generic£6.329 rev

8mo ago

Stainless Steel Metal Straws Drinking - 8 Pcs Reusable Straws with Cleaning Brush - Straight Metal Straw 20oz Tumblers Iced Coffee Juice Cold Beverages

ZALAOR£4.918 rev

10mo ago

Stainless Steel Straws - 3 Reusable Metal Drinking Straws with Straws Cleaner 12MM Extra Wide Boba Straw & 6MM Straight Straw & 6MM Bent Straw 215MM Long Drinking Straws for Cold & Hot Drinks

WOLMIK£3.11299 rev

1y ago

4 x Metal Stainless Steel Reusable Drinking Straws Eco Friendly + Cleaning Brush Party Summer Use Birthday Smoothie Milk Shake Water Juice Silver Bent & Straight Straws UK Free P&P

SiHuiTu£3.23132 rev

1y ago

16 Pcs Reusable Stainless Steel Straws Metal Drinking Straws Bent & Straight Straws with 2 Cleaning Brush for Cocktail Milkshake Cold/Hot Drinks

chongning£3.7164 rev

2y ago

What buyers say about metal straws

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“well made”

Value For Money13%

“Excellent value”

Ease Of Cleaning13%

“Easy to clean”

Advertised Vs Actual Product7%

“As advertised”

Recycle/Reuse6%

“Reusable”

Ease Of Use6%

“Easy to use”

Size-Overall5%

“Good size”

Strength4%

“Sturdy”

Color4%

“Lovely colours”

Material Quality3%

“Better than plastic”

What buyers complain about

Ease Of Cleaning38%

“Difficult to clean”

Thickness16%

“not thick milkshake/boba ones”

Material Quality13%

“plastic coated, not the same as the ones I purchased for my mother in law”

Advertised Vs Actual Product13%

“Not as described”

Top return reasons

Size-Overall49%

Thin9%

Advertised Vs Actual Product8%

Quality-Overall5%

Length5%

Leak-Proof3%

Safety Standards3%

Color3%

Compatibility-Overall3%

Functionality-Overall3%

Common questions

Is metal straws profitable to sell on Amazon United Kingdom?: The niche generates £233K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +45.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the metal straws niche?: 18 brands and 30 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in metal straws?: Top complaints mined from reviews: Ease Of Cleaning, Thickness, Material Quality. The return rate is 0.2%.
When does demand for metal straws peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the metal straws niche?: Listings span £3.11–£8.14; the average listing price is £4.60 (sweet spot $15–$100). The average incumbent carries 1,341 reviews — the moat a new listing must climb.