metal spatula
Skip itPrices mostly outside the sweet spot ($3.94–$12.45) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good535.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£84K£84K/yr · 95K searches
Avg price
Bad£7.27avg listing price — sweet spot $15–$100
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.94–£12.45cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, metal spatula is a £84K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
metal spatula market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £58K–£73K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 4.4%
- Avg brand age
- 38 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
25
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
23%
- Chef Aid27%
- Kyraton22%
- Berglander9%
- ReaNea8%
- XiaoZu6%
- WangLaoWu5%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -16.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top metal spatula search terms
- metal spatula31K/yr
- stainless steel spatula27K/yr
- spatula metal12K/yr
- metal spatulas for cooking7K/yr
- steel spatula5K/yr
- spatula stainless steel4K/yr
- fish slice stainless steel3K/yr
- metal fish slice5K/yr
Top metal spatula products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chef Aid Stainless Steel Slotted Turner Ideal Spatula for kitchen and BBQ Slots allow for grease and oil drain before transfer fitted with easy store hanging loop Dishwasher Safe Silver 28cm long
Chef Aid£3.944.4★194 rev
Kyraton Stainless Steel Spatulas Set Silver Slotted Turner Solid Turner Kitchen Spatulas for Nonstick Cookware Dishwasher Safe Easy to Clean
Kyraton£7.294.5★1,707 rev
Stainless Steel Spatula Set ReaNea Silver Crenellated Turner Solid Spatula Heavy Duty High Temperature Resistant Kitchen Spatula Ideal Fish Cooking Utensils
ReaNea£6.994.5★961 rev
Stainless Steel Spatulas Berglander Slotted Turner Metal Spatulas Turner for Cooking Kitchen Spatulas for Nonstick Cookware Barbecue Spatulas Dishwasher Safe Easy to Clean
Berglander£5.014.6★391 rev
2 Pcs Stainless Steel Spatulas Set Metal Spatulas for Cooking Spatulas & Turners Kitchen Spatula Slotted Turner for Fish Eggs Pancakes Nonstick Cookware Dishwasher Safe Kitchen Utensils Set
WangLaoWu£6.284.7★23 rev
Newest
by launch date
Stainless Steel Spatula 2-Pack Slotted Turner & Solid Metal Cooking Spatula for Griddle BBQThin Edge Fish Spatula for Flipping Eggs Burgers Small Kitchen Utensils Set Silver
LAIYORA£5.0711 rev
Berglander Stainless Steel Spatulas Set 3pcs Metal Spatula Solid&Slotted&Flexible Turner Heavy Duty Sturdy Kitchen Spatula High Heat Resistant Cooking Utensils for Nonstick Cookware
Berglander£6.97157 rev
2 Pcs Stainless Steel Spatulas Set Metal Spatulas for Cooking Spatulas & Turners Kitchen Spatula Slotted Turner for Fish Eggs Pancakes Nonstick Cookware Dishwasher Safe Kitchen Utensils Set
WangLaoWu£6.2823 rev
Pleafind 4-Pcs Kitchen Utensils Set Stainless Steel Cooking Utensils Set Utensils Set Include Wok Ladle Slotted Spoon Wok Spatula and Slotted Spatula Dishwasher Safe
Pleafind£11.6836 rev
Evanda Kitchen Utensils Set 6pcs Stainless Steel Cooking Utensils Set Heavy Duty Kitchen Tools Spatulas Set Home Essentials Kitchen Accessories
Evanda£11.75567 rev
Trending
90-day click momentumStainless Steel Spatulas Berglander Slotted Turner Metal Spatulas Turner for Cooking Kitchen Spatulas for Nonstick Cookware Barbecue Spatulas Dishwasher Safe Easy to Clean
Berglander£5.014.6★
Stainless Steel Spatula 2-Pack Slotted Turner & Solid Metal Cooking Spatula for Griddle BBQThin Edge Fish Spatula for Flipping Eggs Burgers Small Kitchen Utensils Set Silver
LAIYORA£5.074.2★
Stainless Steel Spatula | Scraper Spatula | Heavy Duty Spatula Turner | Stainless Steel Grill Turner with Wooden Handle for Teppanyaki Barbecue Steak Pizza
Jognee£5.534.2★
Big Metal Griddle Spatula - Grill spatula 4 x 8 in Large Burger Smasher Hamburger Turner Scraper - Pancake Flipper - Great for BBQ Grill and Flat Top Griddle - Commercial Grade
Anmarko£8.184.6★
Evanda Kitchen Utensils Set 6pcs Stainless Steel Cooking Utensils Set Heavy Duty Kitchen Tools Spatulas Set Home Essentials Kitchen Accessories
Evanda£11.754.5★
What buyers say about metal spatula
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good for the price”
“They sturdy”
“Just what I needed”
“Brilliant size”
“Easy to use”
“Easy to clean”
“A massive spatula perfect for cooking burgers”
“Better than plastic”
“The quality seems durable”
What buyers complain about
“Very flimsy”
“useless to flatten anything”
“too large just for me”
“It got broken after two weeks”
“Poor quality”
“Sharp and jagged edges”
“no heat handle, scratches pans”
“Used it once, washed it and rust spots appeared once dry”
“feels wrong in the hand”
“Not the cheapest”
Top return reasons
Common questions
- Is metal spatula profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the metal spatula niche?
- 15 brands and 25 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in metal spatula?
- Top complaints mined from reviews: Strength, Flatness, Size-Overall. The return rate is 0.8%.
- When does demand for metal spatula peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the metal spatula niche?
- Listings span £3.94–£12.45; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.