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Metal Spatula

Fail

Prices span $3.94–$12.45, mostly outside the sweet spot, so Metal Spatula is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£84K/yr95K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
65%top-5 click share · 15 brands · 25 sellers

Flapen Score

Metal Spatula against its category

The dotted line is the Home & Garden average. Past it, Metal Spatula is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Spatula market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Spatula 95K times last year and spent an estimated £84K. The top 5 brands take 72% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
12.2%
Market size, estimated
£84Ka year
Peak month
January1.4× the quietest month
Top search term
metal spatula31K searches a year

02 · Price

A sale here is worth £7.27.

Listings sell for £7.27 on average, from £3.94 to £12.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.27 that is £2K to £4K a year per listing.

Average price
£7.27under the $15 to $100 sweet spot
Price range
£3.94–£12.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #130 within Spatulas & Turners. It carries 536 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#130in Spatulas & Turners
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
536per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Metal Spatula products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

25

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

23%

  • Chef Aid27%
  • Kyraton22%
  • Berglander9%
  • ReaNea8%
  • XiaoZu6%
  • WangLaoWu5%

Demand

Metal Spatula search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Metal Spatula search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal spatula31K/yr
  • stainless steel spatula27K/yr
  • spatula metal12K/yr
  • metal spatulas for cooking7K/yr
  • steel spatula5K/yr
  • spatula stainless steel4K/yr
  • fish slice stainless steel3K/yr
  • metal fish slice5K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Spatula

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength25%−0.13

Very flimsy

Flimsy

Not sturdy enough

Flatness11%−0.08

useless to flatten anything

These are flat, blunt, about 1.5 mm thick

Size-Overall8%−0.03

too large just for me

Too small to flip burgers

Its much larger than I thought

Durability8%−0.05

It got broken after two weeks

Lasted 2 months being used daily in commercial kitchen

Quality-Overall6%+2.40

Poor quality

Love

Quality-Overall28%+2.40

Excellent product

Very well made

Big griddle spatula really good quality

Value For Money19%+0.25

Good for the price

Value for the money

Great value

Strength16%−0.13

They sturdy

Very pleased seems a solid build

Great item sturdy scoop

Advertised Vs Actual Product10%+0.92

Just what I needed

does the job

exactly as described

Size-Overall6%−0.03

Brilliant size

Wide enough for smash burgers and chicken

Size is spacious

Return

0.8% Return rate 62% Fixable by listing

Size-Overall56%▄▆▄▅▅█

too large just for me

Too small to flip burgers

Its much larger than I thought

Quality-Overall11%▃█▅▄▇▃

Poor quality

Weight Heavy5%▆█▄▄▃▂
Handle Quality4%▆▁▄█▇▁
Scratch Resistance4%▆▁▂█▃▂

FAQ

Common Metal Spatula questions

Answered from the same tracked data.