metal skewers
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Growth
Great+108.2%90-day search growth — must beat 0% to launch
Review moat
Good518.44avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad£96K£96K/yr · 119K searches
Avg price
Bad£5.98avg listing price — sweet spot $15–$100
Price range
Bad£2.36–£16.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, metal skewers is a £96K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
metal skewers market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £75K–£90K
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 10.0%
- Avg brand age
- 35 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
53
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
30%
- RAM ONLINE27%
- DAJING16%
- KitchenCraft9%
- QQ CAT7%
- Homealexa7%
- CAKKVDE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +108.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.6×
Top metal skewers search terms
- metal skewers46K/yr
- skewers stainless steel26K/yr
- metal skewers for kebabs22K/yr
- metal kebab skewers9K/yr
- stainless steel skewers6K/yr
- meat skewers6K/yr
- metal skewer4K/yr
Top metal skewers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
20PCS 20cm Stainless Steel Reusable Barbecue Skewer Metal Needles
DAJING£4.704.6★151 rev
Ram 12 X Metal BBQ Skewers Food Meat Kebab Skewers Grill Meat Cooking Barbecue Cooking Sticks PACK OF 12
RAM ONLINE£3.554.5★881 rev
Ram Kebab Vegetable Skewers 12-inch Flat Stainless Steel Skewers Grilling BBQ Stick Skewers Set of 12
RAM ONLINE£5.654.2★306 rev
KitchenCraft Flat Kebab Skewers Stainless Steel Set of 6 Reusable Metal Skewer Sticks Simple Cleaning 2cm (8)
KitchenCraft£2.884.5★2,444 rev
BBQ Metal Skewers Stainless Steel 20 PCS 7.87/20cm Food-Grade Kebab Turkey Lacers QQ CAT Reusable Skewers for Air Fryer Metal Skewer for Oven Halloween Christmas Party Turkey
QQ CAT£3.324.4★311 rev
Newest
by launch date
Horyue 15 Pcs 15cm Short Kebab Skewers Mini Air Fryer BBQ Skewers Reusable Metal Skewers for Kebabs Fruit and Appetisers Short Skewers Stainless Steel Set
Horyue£3.665 rev
20 Pack Metal BBQ Skewers 20cm Stainless Steel Kebab Sticks
Oavie£3.866 rev
24PCS Metal BBQ Skewers 15cm Reusable Skewer Metal Skewers Stainless Steel Food-Grade Kebab Sticks for Oven Air Fryer Grilling Turkey Kebabs Chicken Skewer
Wooview£3.3733 rev
20 Pack 20cm Metal BBQ Skewers
CAKKVDE£6.5379 rev
20 Pack 30cm Metal BBQ Skewers
CAKKVDE£8.3379 rev
Trending
90-day click momentum20 Pack Metal BBQ Skewers 20cm Stainless Steel Kebab Sticks
Oavie£3.864.5★
Horyue 15 Pcs 15cm Short Kebab Skewers Mini Air Fryer BBQ Skewers Reusable Metal Skewers for Kebabs Fruit and Appetisers Short Skewers Stainless Steel Set
Horyue£3.665.0★
YIAGUN Skewers 10PCS Stainless Steel BBQ Grilling Skewers 30cm Reusable Skewers Dishwasher Safe Grill Tools for Outdoor Barbecues Family Gatherings (10PCS)
YIAGUN£3.574.1★
10 PCS BBQ Metal Skewers Stainless Steel 20cm Food-Grade Metal Kebab Skewers for Oven Halloween Christmas Party Turkey Kebabs Grilling Oven and BBQ - Durable & Reusable
FSTIANXIA£2.884.6★
20PCS 20cm Stainless Steel Reusable Barbecue Skewer Metal Needles
DAJING£4.704.6★
What buyers say about metal skewers
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Just what I needed”
“Good for the price”
“Points are sharp”
“Easy to use”
“Perfect size for air fryer”
“its what you pay for, cheap short skewers, cooked some chicken and veg on these and they worked perfectly and washed to brand new”
“easy to clean”
“Good size. a couple skewers will feed most adults”
“Nice and robust”
What buyers complain about
“are a little to short”
“Small and flimsy”
“Cheap metal with a silver coating”
“Very flimsy and wickedly sharp”
“Low quality reflected in the price”
“In the dishwasher they came out with the odd spot of rust from the drying cycle”
“These are flat”
“Thin”
“slim to hold tge meat surcurely”
“cleaning wise I don't have a dishwasher so can't advise on that”
Top return reasons
Common questions
- Is metal skewers profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +108.2%. Flapen's verdict: Worth a look (61/100).
- How competitive is the metal skewers niche?
- 20 brands and 53 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in metal skewers?
- Top complaints mined from reviews: Size-Overall, Strength, Metal Quality. The return rate is 0.6%.
- When does demand for metal skewers peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.6× the quietest.
- What does it cost to enter the metal skewers niche?
- Listings span £2.36–£16.26; the average listing price is £5.98 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.