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Metal Skewers

Maybe

Returns run at only 0.6% of orders. But prices span $2.36–$16.26, mostly outside the sweet spot, so Metal Skewers is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£96K/yr119K searches / yr
90-day growth
+108.2%search demand this quarter
Competition
56%top-5 click share · 20 brands · 53 sellers

Flapen Score

Metal Skewers against its category

The dotted line is the Home & Garden average. Past it, Metal Skewers is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Skewers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Skewers 119K times last year and spent an estimated £96K. The top 5 brands take 65% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +108.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+108.2%
Conversion, latest week
13.6%
Market size, estimated
£96Ka year
Peak month
May3.6× the quietest month
Top search term
metal skewers46K searches a year

02 · Price

A sale here is worth £5.98.

Listings sell for £5.98 on average, from £2.36 to £16.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.98 that is £1K to £3K a year per listing.

Average price
£5.98under the $15 to $100 sweet spot
Price range
£2.36–£16.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #40 within Barbecue & Outdoor Dining. It carries 518 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#40in Barbecue & Outdoor Dining
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
518per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Metal Skewers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

53

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

30%

  • RAM ONLINE27%
  • DAJING16%
  • KitchenCraft9%
  • QQ CAT7%
  • Homealexa7%
  • CAKKVDE5%

Demand

Metal Skewers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.6×

Search terms

Top Metal Skewers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal skewers46K/yr
  • skewers stainless steel26K/yr
  • metal skewers for kebabs22K/yr
  • metal kebab skewers9K/yr
  • stainless steel skewers6K/yr
  • meat skewers6K/yr
  • metal skewer4K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Skewers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.18

are a little to short

I regret getting the 30cm ones as they're probably a bit too big

They are tiny

Strength11%−0.09

Small and flimsy

Bit flimsy

They are a bit flimsy

Metal Quality10%−0.09

Cheap metal with a silver coating

NOT stainless steel

Not stainless steel, flimsy, chrome plated rubbish

Sharpness9%−0.06

Very flimsy and wickedly sharp

These are unbelievably almost impossibly absolutely terrifyingly sharp

They are easily as sharp as a knife

Quality-Overall8%+1.60

Low quality reflected in the price

Not best quality

Rubbish

Love

Quality-Overall22%+1.60

Decent quality

Excellent product

Well made

Advertised Vs Actual Product17%+1.02

Just what I needed

does the job

As described

Value For Money16%+0.26

Good for the price

Value for money

Reasonably priced

Sharpness9%−0.06

Points are sharp

Nice quality skewers, good amount, sharp point to pierce items to get them on the skewer

very sharp so watch you don't prick yourself

Ease Of Use7%+0.70

Easy to use

Good and simple to use

offering a highly practical

Return

0.6% Return rate 73% Fixable by listing

Size-Overall64%▄▇▆▆██

are a little to short

I regret getting the 30cm ones as they're probably a bit too big

They are tiny

Quality-Overall9%█▃▃▃▃▃

Low quality reflected in the price

Not best quality

Rubbish

Thin5%▁█▄▂▁▂

Thin

Very thin skewers

Strength4%▁▁▁▁█▆

Small and flimsy

Bit flimsy

They are a bit flimsy

Advertised Vs Actual Product4%▁▁▄█▃▃

FAQ

Common Metal Skewers questions

Answered from the same tracked data.