How competitive is the Metal Skewers niche on Amazon United Kingdom?

20 brands and 53 sellers compete in Metal Skewers on Amazon United Kingdom. The top 5 Metal Skewers products take 56% of clicks and its top 5 brands hold 65% of demand.

What do buyers complain about in Metal Skewers?

Metal Skewers buyers on Amazon United Kingdom complain most about Size-Overall, Strength, Metal Quality, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Metal Skewers niche?

Metal Skewers sells for £5.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.36–£16.26. The average incumbent carries 518 reviews — the moat a new listing must climb.

Metal Skewers

Metal Skewers shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51

This niche Category average · 5,777 niches

Is Metal Skewers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Metal Skewers is a £96K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Metal Skewers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +108.2% over the last 90 days and 13.6% of searches end in a purchase.

£96K

revenue / yr

Units sold / yr15K

Search volume / yr+108.2%119K

Conversion rate13.6%

Avg price£5.98

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers20 · 53

Top-5 product click share56%

Open market35%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Top Metal Skewers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

20PCS 20cm Stainless Steel Reusable Barbecue Skewer Metal Needles

Price: £4.70
Rating: 4.6/5
Reviews: 151
Age: 1y ago

Ram 12 X Metal BBQ Skewers Food Meat Kebab Skewers Grill Meat Cooking Barbecue Cooking Sticks PACK OF 12

Price: £3.55
Rating: 4.5/5
Reviews: 881
Age: 4y ago

Ram Kebab Vegetable Skewers 12-inch Flat Stainless Steel Skewers Grilling BBQ Stick Skewers Set of 12

Price: £5.65
Rating: 4.2/5
Reviews: 306
Age: 7y ago

KitchenCraft Flat Kebab Skewers Stainless Steel Set of 6 Reusable Metal Skewer Sticks Simple Cleaning 2cm (8)

Price: £2.88
Rating: 4.5/5
Reviews: 2,444
Age: 22y ago

BBQ Metal Skewers Stainless Steel 20 PCS 7.87/20cm Food-Grade Kebab Turkey Lacers QQ CAT Reusable Skewers for Air Fryer Metal Skewer for Oven Halloween Christmas Party Turkey

Price: £3.32
Rating: 4.4/5
Reviews: 311
Age: 5y ago

Newest

by launch date

Horyue 15 Pcs 15cm Short Kebab Skewers Mini Air Fryer BBQ Skewers Reusable Metal Skewers for Kebabs Fruit and Appetisers Short Skewers Stainless Steel Set

Price: £3.66
Rating: 5.0/5
Reviews: 5
Age: 2mo ago

20 Pack Metal BBQ Skewers 20cm Stainless Steel Kebab Sticks

Price: £3.86
Rating: 4.5/5
Reviews: 6
Age: 3mo ago

24PCS Metal BBQ Skewers 15cm Reusable Skewer Metal Skewers Stainless Steel Food-Grade Kebab Sticks for Oven Air Fryer Grilling Turkey Kebabs Chicken Skewer

Price: £3.37
Rating: 4.2/5
Reviews: 33
Age: 1y ago

20 Pack 20cm Metal BBQ Skewers

Price: £6.53
Rating: 4.7/5
Reviews: 79
Age: 1y ago

20 Pack 30cm Metal BBQ Skewers

Price: £8.33
Rating: 4.7/5
Reviews: 79
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

30%

RAM ONLINE27%
DAJING16%
KitchenCraft9%
QQ CAT7%
Homealexa7%
CAKKVDE5%

Metal Skewers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR13.6%Products25Brands20Top 5 Brands65%OOS Rate10.0%Rating4.4★Reviews518Avg BSR#40

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.6×

Top Metal Skewers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

metal skewers46K/yr +122.4%11.4% conv.
skewers stainless steel26K/yr +112.6%8.2% conv.
metal skewers for kebabs22K/yr +96.2%13.9% conv.
metal kebab skewers9K/yr +143.6%11.1% conv.
stainless steel skewers6K/yr +102.0%5.4% conv.
meat skewers6K/yr +58.5%4.6% conv.
metal skewer4K/yr +24.3%10.2% conv.

What reviews say buyers love and hate about Metal Skewers

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Quality-Overall22%

“Decent quality”

Advertised Vs Actual Product17%

“Just what I needed”

Value For Money16%

“Good for the price”

Sharpness9%

“Points are sharp”

Ease Of Use7%

“Easy to use”

What buyers complain about

83% of reviews

Size-Overall29%

“are a little to short”

Strength11%

“Small and flimsy”

Metal Quality10%

“Cheap metal with a silver coating”

Sharpness9%

“Very flimsy and wickedly sharp”

Quality-Overall8%

“Low quality reflected in the price”

Metal Skewers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

64%

2Quality-Overall

3Thin

4Strength

5Advertised Vs Actual Product

Common Metal Skewers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Metal Skewers 61/100 on Amazon United Kingdom — Worth a look. The niche generates £96K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +108.2% over the last 90 days.