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Metal Signs

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $36K a year here, so Metal Signs is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£36K/yr276K searches / yr
90-day growth
+25.3%search demand this quarter
Competition
21%top-5 click share · 49 brands · 54 sellers

Flapen Score

Metal Signs against its category

The dotted line is the Home & Garden average. Past it, Metal Signs is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Signs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Signs 276K times last year and spent an estimated £36K. The top 5 brands take 45% of clicks. Demand peaks in May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
+25.3%
Conversion, latest week
2.0%
Market size, estimated
£36Ka year
Peak month
May1.6× the quietest month
Top search term
metal signs93K searches a year

02 · Price

A sale here is worth £6.53.

Listings sell for £6.53 on average, from £0.58 to £19.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £6.53 that is £0 to £653 a year per listing.

Average price
£6.53under the $15 to $100 sweet spot
Price range
£0.58–£19.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£653
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,386 within Signs & Plaques. It carries 160 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
5.9%
Average rank
#1,386in Signs & Plaques
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
160per listing
Listings tracked
95

04 · Newcomers

Amazon counts 1 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Metal Signs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£721£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

54

Top-5 brand share

45%

Top 20: 81%

Top-5 click share

21%

Top 20: 52%

Open market

50%

  • Generic19%
  • Dreawouy8%
  • Tin Sign7%
  • ckdiluy6%
  • p&p homeware5%
  • Yiruhe4%

Demand

Metal Signs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Metal Signs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal signs93K/yr
  • metal garden signs16K/yr
  • tin signs29K/yr
  • metal sign30K/yr
  • vintage metal signs14K/yr
  • tin sign13K/yr
  • retro metal signs12K/yr
  • vintage tin signs9K/yr
  • metal plaques5K/yr
  • vintage signs10K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Signs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.14

Too small

Much smaller than I expected

Tiny

Print Quality10%−0.09

worst print ever don't buy better out there for the money

slightly blurred printed sheet of plastic

Sign has been printed squint

Advertised Vs Actual Product8%−0.03

Not at all like the pictures

Don't go by the advertised pics

Not as described

Quality-Overall8%+2.16

Horrible quality

Cheap and nasty

Item is pretty low quality

Value For Money7%0.00

Not worth the money at all

A bit pricey

It's a tad small considering the price. £9.99.

Love

Quality-Overall32%+2.16

Good quality and came quickly

Decent Quality

Good quality, looks nice in the bathroom

Value For Money15%0.00

Excellent value for money

Decent price

Great value for money

Advertised Vs Actual Product10%−0.03

Just what I ordered

Its just what I wanted

As described

Design-Overall5%+0.66

The clear crisp design

It looks good

With this in mind this looked like a great addition to my decor

Gifting Purpose5%+0.42

Cute thoughtful gift

Fun gift

GREAT PRESENT

Return

0.3% Return rate 57% Fixable by listing

Size-Overall43%█▇▅▃▆▄

Too small

Much smaller than I expected

Tiny

Quality-Overall20%▁▄▄█▂▆

Horrible quality

Cheap and nasty

Item is pretty low quality

Advertised Vs Actual Product8%▁▁▅█▅▄

Not at all like the pictures

Don't go by the advertised pics

Not as described

Print Quality6%█▁▅▁▂▂

worst print ever don't buy better out there for the money

slightly blurred printed sheet of plastic

Sign has been printed squint

Strength4%▁▁█▆▇▁

Don't expect thick metal though - it is rather flimsy

Very disappointed, flimsy piece of plastic which arrived without any fittings

Very flimsy and arrived bent in post

FAQ

Common Metal Signs questions

Answered from the same tracked data.