Metal Mug
FailShoppers spend only $52K a year here, so Metal Mug is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £52K/yr157K searches / yr
- 90-day growth
- +20.7%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 35 sellers
Flapen Score
Metal Mug against its category
The dotted line is the Home & Garden average. Past it, Metal Mug is stronger. Inside it, weaker.
Market
The Metal Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Metal Mug 157K times last year and spent an estimated £52K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- +20.7%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £52Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- enamel mug87K searches a year
02 · Price
A sale here is worth £10.50.
Listings sell for £10.50 on average, from £3.32 to £19.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.50 that is £0 to £1K a year per listing.
- Average price
- £10.50under the $15 to $100 sweet spot
- Price range
- £3.32–£19.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #937 within Glassware. It carries 529 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 88%
- Out of stock, average day
- 7.0%
- Average rank
- #937in Glassware
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 529per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Metal Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Milestone Camping Enamel Travel Mug/Ideal for Camping Hiking Fishing Travels & More/Black Colour Mug
- Price
- £3.32
- Rating
- 4.4/5
- Reviews
- 1,475
- Age
- 12y ago

HaWare Enamel Coffee Tea Mug Set of 4 Red/Yellow/Blue/Green Enamel Drinking Cups Ideal for Home/Office/Travel/Camping Resusable & Portable 350 ml-12 Ounce
- Price
- £14.86
- Rating
- 4.6/5
- Reviews
- 1,371
- Age
- 7y ago

Navoys 2 Enamel Camping Mug - Black Heat Resistant Ideal Accessory for Camping Picnic Hiking Fishing (2 Mugs)
- Price
- £7.03
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago

Olympia Enamel Mug Made of Steel Heat and Chemical Resistant 350ml Pack of 6
- Price
- £14.72
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 10y ago

Gift Republic GR270089 Wild Flower Enamel Mug
- Price
- £8.06
- Rating
- 4.6/5
- Reviews
- 2,369
- Age
- 11y ago
Trending
90-day click momentum
Argon Tableware Enamel Belly Mugs - 375ml - 4 Colours - Set of 4 Metal Drinking Cups Coffee Teacup Mug Set Hot Cold Drinks Cups for Home Kitchen Dining Travel Camping Hiking & Outdoor Use
- Price
- £14.56
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 5y ago

Gift Republic GR270089 Wild Flower Enamel Mug
- Price
- £8.06
- Rating
- 4.6/5
- Reviews
- 2,369
- Age
- 11y ago

Mioaoa White Enamel Coffee Tea Mug Enamel Drinking Mugs Cups for Home/Office/Travel/Camping Resusable & Portable Camping Mugs Coffee Mug for Indoor Outdoor Activities
- Price
- £5.81
- Rating
- 2.2/5
- Reviews
- 8
- Age
- 1y ago

NAMOARLY Enamel Mugs Set of 4 2.56 Inch Household Water Cups with Anti-Slip Handles Multi-Function Milk and Juice Cups Retro Style for Home Party
- Price
- £9.33
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 2y ago

Milestone Camping Enamel Travel Mug/Ideal for Camping Hiking Fishing Travels & More/Black Colour Mug
- Price
- £3.32
- Rating
- 4.4/5
- Reviews
- 1,475
- Age
- 12y ago
Newest
by launch date
Mioaoa White Enamel Coffee Tea Mug Enamel Drinking Mugs Cups for Home/Office/Travel/Camping Resusable & Portable Camping Mugs Coffee Mug for Indoor Outdoor Activities
- Price
- £5.81
- Rating
- 2.2/5
- Reviews
- 8
- Age
- 1y ago

Navoys 2 Enamel Camping Mug - Black Heat Resistant Ideal Accessory for Camping Picnic Hiking Fishing (2 Mugs)
- Price
- £7.03
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago

Gift Republic Herbs Enamel Mug Outdoor Camping Cup 500 ml Metal Coffee Cup Herb Plant Design Gift Idea
- Price
- £8.26
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago

NAMOARLY Enamel Mugs Set of 4 2.56 Inch Household Water Cups with Anti-Slip Handles Multi-Function Milk and Juice Cups Retro Style for Home Party
- Price
- £9.33
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 2y ago

Gift Republic Aeroplane Enamel Mug Outdoor Camping Mug 500 ml Metal Coffee Cup Mens Gift
- Price
- £7.50
- Rating
- 4.7/5
- Reviews
- 118
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
35
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
12%
- Milestone Camping32%
- Gift Republic19%
- HaWare16%
- Navoys7%
- Argon Tableware7%
- Olympia6%
- Open — no brand owns it (4 brands, 12%)
Demand
Metal Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Metal Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- enamel mug87K/yr
- tin cup18K/yr
- enamel mugs15K/yr
- tin mug11K/yr
- enamel camping mug5K/yr
- tin mugs7K/yr
- enamel cup5K/yr
- enamel cups4K/yr
- tin cups4K/yr
Reviews and returns
What reviews say buyers love and hate about Metal Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
dosnt get hot
does get very hot when filled with a hot drink
it's tiny
although could do with being a bit bigger
They are on the small size compared to normal mugs
Mixed quality
It's worse than seconds quality
Not dishwasher safe
Lovely mug sadly not dishwasher safe
Rusted on day one when wet
these rusted very quickly after being left in water to soak the sticky labels off them on the day I got them
Love
Superb cups
Good Quality
Great product
Vibrant colours
Lovely colours
Lovely colours and shape
Great value for the money
Good price
Well worth the price
As described
Just what I needed
It looks the part
Nice size
Not too big
a good size
Return
1.0% Return rate 84% Fixable by listing
it's tiny
although could do with being a bit bigger
They are on the small size compared to normal mugs
False advertisement, it's tiny
Mixed quality
It's worse than seconds quality
Not dishwasher safe
Lovely mug sadly not dishwasher safe
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Metal Mug questions
Answered from the same tracked data.









