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Metal Mug

Fail

Shoppers spend only $52K a year here, so Metal Mug is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£52K/yr157K searches / yr
90-day growth
+20.7%search demand this quarter
Competition
64%top-5 click share · 10 brands · 35 sellers

Flapen Score

Metal Mug against its category

The dotted line is the Home & Garden average. Past it, Metal Mug is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Mug 157K times last year and spent an estimated £52K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+20.7%
Conversion, latest week
3.2%
Market size, estimated
£52Ka year
Peak month
December1.9× the quietest month
Top search term
enamel mug87K searches a year

02 · Price

A sale here is worth £10.50.

Listings sell for £10.50 on average, from £3.32 to £19.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.50 that is £0 to £1K a year per listing.

Average price
£10.50under the $15 to $100 sweet spot
Price range
£3.32–£19.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #937 within Glassware. It carries 529 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
7.0%
Average rank
#937in Glassware
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
529per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Metal Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

35

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

  • Milestone Camping32%
  • Gift Republic19%
  • HaWare16%
  • Navoys7%
  • Argon Tableware7%
  • Olympia6%
  • Open — no brand owns it (4 brands, 12%)

Demand

Metal Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Metal Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • enamel mug87K/yr
  • tin cup18K/yr
  • enamel mugs15K/yr
  • tin mug11K/yr
  • enamel camping mug5K/yr
  • tin mugs7K/yr
  • enamel cup5K/yr
  • enamel cups4K/yr
  • tin cups4K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating14%−0.08

dosnt get hot

does get very hot when filled with a hot drink

Size-Overall12%−0.10

it's tiny

although could do with being a bit bigger

They are on the small size compared to normal mugs

Quality-Overall12%+0.96

Mixed quality

It's worse than seconds quality

Dishwasher Safe9%−0.09

Not dishwasher safe

Lovely mug sadly not dishwasher safe

Rusts/Corrodes5%−0.05

Rusted on day one when wet

these rusted very quickly after being left in water to soak the sticky labels off them on the day I got them

Love

Quality-Overall23%+0.96

Superb cups

Good Quality

Great product

Color13%+0.98

Vibrant colours

Lovely colours

Lovely colours and shape

Value For Money12%

Great value for the money

Good price

Well worth the price

Advertised Vs Actual Product8%+0.28

As described

Just what I needed

It looks the part

Size-Overall6%−0.10

Nice size

Not too big

a good size

Return

1.0% Return rate 84% Fixable by listing

Size-Overall66%▅▃▅▇▇█

it's tiny

although could do with being a bit bigger

They are on the small size compared to normal mugs

Advertised Vs Actual Product8%█▇▁▃▆▁

False advertisement, it's tiny

Quality-Overall3%

Mixed quality

It's worse than seconds quality

Dishwasher Safe3%█▇▁▁▁▁

Not dishwasher safe

Lovely mug sadly not dishwasher safe

Defective Material/Parts2%▁▁█▁▁▁

FAQ

Common Metal Mug questions

Answered from the same tracked data.