Metal Mug
a small market ($52K/yr) — Metal Mug doesn't clear our bar today.
Flapen Score
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Is Metal Mug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Metal Mug is a £52K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 47/100.
Metal Mug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +20.7% over the last 90 days and 3.2% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 16 products
Top Metal Mug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Milestone Camping Enamel Travel Mug/Ideal for Camping Hiking Fishing Travels & More/Black Colour Mug
- Price
- £3.32
- Rating
- 4.4/5
- Reviews
- 1,475
- Age
- 12y ago
HaWare Enamel Coffee Tea Mug Set of 4 Red/Yellow/Blue/Green Enamel Drinking Cups Ideal for Home/Office/Travel/Camping Resusable & Portable 350 ml-12 Ounce
- Price
- £14.86
- Rating
- 4.6/5
- Reviews
- 1,371
- Age
- 7y ago
Navoys 2 Enamel Camping Mug - Black Heat Resistant Ideal Accessory for Camping Picnic Hiking Fishing (2 Mugs)
- Price
- £7.03
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago
Olympia Enamel Mug Made of Steel Heat and Chemical Resistant 350ml Pack of 6
- Price
- £14.72
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 10y ago
Gift Republic GR270089 Wild Flower Enamel Mug
- Price
- £8.06
- Rating
- 4.6/5
- Reviews
- 2,369
- Age
- 11y ago
Trending
90-day click momentum
Argon Tableware Enamel Belly Mugs - 375ml - 4 Colours - Set of 4 Metal Drinking Cups Coffee Teacup Mug Set Hot Cold Drinks Cups for Home Kitchen Dining Travel Camping Hiking & Outdoor Use
- Price
- £14.56
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 5y ago
Gift Republic GR270089 Wild Flower Enamel Mug
- Price
- £8.06
- Rating
- 4.6/5
- Reviews
- 2,369
- Age
- 11y ago
Mioaoa White Enamel Coffee Tea Mug Enamel Drinking Mugs Cups for Home/Office/Travel/Camping Resusable & Portable Camping Mugs Coffee Mug for Indoor Outdoor Activities
- Price
- £5.81
- Rating
- 2.2/5
- Reviews
- 8
- Age
- 1y ago
NAMOARLY Enamel Mugs Set of 4 2.56 Inch Household Water Cups with Anti-Slip Handles Multi-Function Milk and Juice Cups Retro Style for Home Party
- Price
- £9.33
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 2y ago
Milestone Camping Enamel Travel Mug/Ideal for Camping Hiking Fishing Travels & More/Black Colour Mug
- Price
- £3.32
- Rating
- 4.4/5
- Reviews
- 1,475
- Age
- 12y ago
Newest
by launch dateMioaoa White Enamel Coffee Tea Mug Enamel Drinking Mugs Cups for Home/Office/Travel/Camping Resusable & Portable Camping Mugs Coffee Mug for Indoor Outdoor Activities
- Price
- £5.81
- Rating
- 2.2/5
- Reviews
- 8
- Age
- 1y ago
Navoys 2 Enamel Camping Mug - Black Heat Resistant Ideal Accessory for Camping Picnic Hiking Fishing (2 Mugs)
- Price
- £7.03
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago
Gift Republic Herbs Enamel Mug Outdoor Camping Cup 500 ml Metal Coffee Cup Herb Plant Design Gift Idea
- Price
- £8.26
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago
NAMOARLY Enamel Mugs Set of 4 2.56 Inch Household Water Cups with Anti-Slip Handles Multi-Function Milk and Juice Cups Retro Style for Home Party
- Price
- £9.33
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 2y ago
Gift Republic Aeroplane Enamel Mug Outdoor Camping Mug 500 ml Metal Coffee Cup Mens Gift
- Price
- £7.50
- Rating
- 4.7/5
- Reviews
- 118
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
35
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
12%
- Milestone Camping32%
- Gift Republic19%
- HaWare16%
- Navoys7%
- Argon Tableware7%
- Olympia6%
- Open — no brand owns it (4 brands, 12%)
Metal Mug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Dec · busiest ÷ quietest = 1.9×
Top Metal Mug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- enamel mug87K/yr
- tin cup18K/yr
- enamel mugs15K/yr
- tin mug11K/yr
- enamel camping mug5K/yr
- tin mugs7K/yr
- enamel cup5K/yr
- enamel cups4K/yr
- tin cups4K/yr
What reviews say buyers love and hate about Metal Mug
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Superb cups”
“Vibrant colours”
“Great value for the money”
“As described”
“Nice size”
What buyers complain about
71% of reviews“dosnt get hot”
“it's tiny”
“Mixed quality”
“Not dishwasher safe”
“Rusted on day one when wet”
Metal Mug return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
84%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Metal Mug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
