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Metal Mug

Fail

Shoppers spend an estimated $52K a year here, so Metal Mug is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£52K/yr157K searches / yr
90-day growth
+20.7%search demand this quarter
Competition
64%top-5 click share · 10 brands · 35 sellers

Flapen Score

Metal Mug against its category

The dotted line is the Home & Garden average. Past it, Metal Mug is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Mug 157K times last year and spent an estimated £52K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+20.7%
Conversion, latest week
3.2%
Market size, estimated
£52Ka year
Peak month
December1.9× the quietest month
Top search term
enamel mug87K searches a year

02 · Price

A sale here is worth £10.50.

Listings sell for £10.50 on average, from £3.32 to £19.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.50 that is £0 to £1K a year per listing.

Average price
£10.50under the $15 to $100 sweet spot
Price range
£3.32–£19.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #937 within Glassware. It carries 529 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
7.0%
Average rank
#937in Glassware
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
529per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Metal Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

35

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

12%

  • Milestone Camping32%
  • Gift Republic19%
  • HaWare16%
  • Navoys7%
  • Argon Tableware7%
  • Olympia6%
  • Open — no brand owns it (4 brands, 12%)

Demand

Metal Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Metal Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • enamel mug87K/yr
  • tin cup18K/yr
  • enamel mugs15K/yr
  • tin mug11K/yr
  • enamel camping mug5K/yr
  • tin mugs7K/yr
  • enamel cup5K/yr
  • enamel cups4K/yr
  • tin cups4K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Mug

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Heating”
1.0%of orders come back
“dosnt get hot”
A buyer, on “Heating”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Metal Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data