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Metal Fan

Pass

Metal Fan scores 73 out of 100, a Pass. Shoppers spend $78K a year here, search demand grew >1,000% this quarter, and returns run at 0.3% of orders.

Flapen Score
73
73 / 100
Top 2% of 5,777 Home & Garden niches · +22 vs the category median of 51
Market size
£78K/yr143K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
27%top-5 click share · 39 brands · 80 sellers

Flapen Score

Metal Fan against its category

The dotted line is the Home & Garden average. Past it, Metal Fan is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Fan 143K times last year and spent an estimated £78K. The top 5 brands take 43% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.5%
Market size, estimated
£78Ka year
Peak month
July43.5× the quietest month
Top search term
adjustable height floor fan34K searches a year

02 · Price

A sale here is worth £36.28.

Listings sell for £36.28 on average, from £16.18 to £85.54. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £36.28 that is £0 to £4K a year per listing.

Average price
£36.28inside the $15 to $100 sweet spot
Price range
£16.18–£85.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #81 within Heating, Cooling & Air Quality. It carries 1,249 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
46%
Out of stock, average day
19.4%
Average rank
#81in Heating, Cooling & Air Quality
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,249per listing
Listings tracked
72

04 · Newcomers

Amazon counts 18 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
18Amazon's first-year sales bar
Average brand age
28 months

Products

Top Metal Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

80

Top-5 brand share

43%

Top 20: 85%

Top-5 click share

27%

Top 20: 56%

Open market

52%

  • Amazon Basics15%
  • Status9%
  • Air Pro7%
  • Russell Hobbs7%
  • Generic5%
  • Midea5%

Demand

Metal Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 43.5×

Search terms

Top Metal Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adjustable height floor fan34K/yr
  • metal fan standing20K/yr
  • standing remote control fans11K/yr
  • metal standing fan12K/yr
  • bush pedestal fan8K/yr
  • chrome pedestal fan8K/yr
  • high velocity pedestal fan7K/yr
  • white pedestal fan7K/yr
  • pedestal fan metal7K/yr
  • 18 inch pedestal fan6K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.10

Poor Quality control

low quality product

Not the best build quality

Assembly/Installation10%+0.43

Assembly is a pain

Difficult to assemble

assembly isn't great

Strength8%

feels flimsy

not very steady

Not sturdy

Durability8%−0.16

Breaks easily

broke after a week

Broke after a month

Value For Money8%+1.55

a bit pricey

Not worth half the money really

It's expensive

Love

Value For Money18%+1.55

fair price

Money well spent

good value for money

Assembly/Installation13%+0.43

Easy to build

Assembling was easy

Easy assembly

Quality-Overall12%−0.10

a great build quality

The build quality feels solid

Excellent Quality

Strength10%

It's sturdy

they are stable

The base is sturdy

Noise Level9%+0.74

Quiet and Powerful

Very quiet

Not noisy

Return

0.3% Return rate 11% Fixable by listing

Functionality-Overall18%▅█▅▄▅▅

Didn't work

Not functional

the functionality is poor

Defective Material/Parts13%▁▂▁███
Assembly/Installation9%█▃▃▆▆▅

Assembly is a pain

Difficult to assemble

assembly isn't great

Size-Overall9%▅█▆▅▄▃

It's very big

did not fit

It's small

Quality-Overall7%▃█▄▆██

Poor Quality control

low quality product

Not the best build quality

FAQ

Common Metal Fan questions

Answered from the same tracked data.