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Metal Detector Kids

Pass

Metal Detector Kids scores 65 out of 100, a Pass. Shoppers spend $167K a year here, search demand grew +27.9% this quarter, and returns run at 1.6% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£167K/yr115K searches / yr
90-day growth
+27.9%search demand this quarter
Competition
52%top-5 click share · 14 brands · 35 sellers

Flapen Score

Metal Detector Kids against its category

The dotted line is the Home & Garden average. Past it, Metal Detector Kids is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Detector Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Detector Kids 115K times last year and spent an estimated £167K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+27.9%
Conversion, latest week
5.7%
Market size, estimated
£167Ka year
Peak month
December5.6× the quietest month
Top search term
metal detector kids51K searches a year

02 · Price

A sale here is worth £25.35.

Listings sell for £25.35 on average, from £14.04 to £55.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £25.35 that is £3K to £6K a year per listing.

Average price
£25.35inside the $15 to $100 sweet spot
Price range
£14.04–£55.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #87 within Mowers & Outdoor Power Tools. It carries 221 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#87in Mowers & Outdoor Power Tools
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
221per listing
Listings tracked
24

04 · Newcomers

Amazon counts 4 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Metal Detector Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

35

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

29%

  • Blue Marble17%
  • GreenRex16%
  • SUNPOW11%
  • DeeAWai10%
  • Helangel10%
  • DR.ÖTEK7%

Demand

Metal Detector Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Metal Detector Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal detector kids51K/yr
  • kids metal detector44K/yr
  • childrens metal detector10K/yr
  • metal detector for kids7K/yr
  • childs metal detector4K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Detector Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall24%−0.27

Doesn't work

It turns itself on, when switched off and will continue beeping through the night until battery removed

avoid the disappointment when it doesn't work

Durability17%−0.17

Fell apart

Fell apart in a few months

Stopped working after only using twice

Strength12%−0.02

A bit flimsy

It's not as powerful as others on the market

Weak

Battery Life10%−0.07

will continue beeping through the night until battery removed

Batteries do run out quickly though

I wouldnt commend this as my son used it once and it snapped, battery doesn't last long

Quality-Overall8%+0.36

Cheap and not cheerful

Just rubbish

Love

Value For Money17%+0.96

Good value

Definitely worth the money

Great value

Quality-Overall16%+0.36

Great quality, easy to use & as a starter kit perfect

Excellent product

confirming a solid build quality designed specifically for smaller hands

Ease Of Use15%+1.33

Easy to use

Perfect for beginners

easy to operate

Weight Light11%+0.90

Its not too heavy for him to use

It's lightweight

It is light weight so perfect for a kid

Assembly/Installation10%−0.09

was simple to assemble

Relatively easy to put together by an adult

Easy to set up

Return

1.6% Return rate 10% Fixable by listing

Functionality-Overall48%▆█▆▇▇▅

Doesn't work

It turns itself on, when switched off and will continue beeping through the night until battery removed

avoid the disappointment when it doesn't work

Quality-Overall12%▅▃█▇▇▇

Cheap and not cheerful

Just rubbish

Defective Material/Parts11%▇▃█▄▄▄
Size-Overall6%▁▁▇█▃▅
Advertised Vs Actual Product3%▁█▁▅▁▂

totally ruining the intended visual effect

Description says it does, it doesn't

FAQ

Common Metal Detector Kids questions

Answered from the same tracked data.