Skip to content

Metal Cafetiere

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -11.0% this quarter, so Metal Cafetiere is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£90K/yr76K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
47%top-5 click share · 22 brands · 29 sellers

Flapen Score

Metal Cafetiere against its category

The dotted line is the Home & Garden average. Past it, Metal Cafetiere is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Cafetiere market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Cafetiere 76K times last year and spent an estimated £90K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
6.6%
Market size, estimated
£90Ka year
Peak month
December1.5× the quietest month
Top search term
stainless steel cafetiere17K searches a year

02 · Price

A sale here is worth £18.15.

Listings sell for £18.15 on average, from £10.80 to £31.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.15 that is £2K to £5K a year per listing.

Average price
£18.15inside the $15 to $100 sweet spot
Price range
£10.80–£31.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #35 within Coffee, Tea & Espresso. It carries 2,560 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
81%
Out of stock, average day
5.0%
Average rank
#35in Coffee, Tea & Espresso
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,560per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Metal Cafetiere products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

29

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

47%

Top 20: 86%

Open market

34%

  • KICHLY23%
  • MOGGA12%
  • Red Ember11%
  • Groenenberg8%
  • MaxMiuly6%
  • KOOYAT5%

Demand

Metal Cafetiere search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Metal Cafetiere search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel cafetiere17K/yr
  • metal cafetiere13K/yr
  • insulated cafetiere13K/yr
  • stainless steel french press8K/yr
  • french press stainless steel5K/yr
  • cafetiere stainless steel5K/yr
  • metal cafetiere 2 cup3K/yr
  • thermal cafetiere5K/yr
  • insulated french press4K/yr
  • judge cafetiere2K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Cafetiere

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.19

Broken on a few months

does not last

Broken

Quality-Overall6%+1.67

Poor quality control

Poor quality

Im a bit disappointed with quality control

Size-Overall6%+0.12

Wrong size for me

This version is smaller than expected

It is a small press although it will fill one normal sized mug

Leak-Proof6%

Leaked lubricant from the top into the pot

heat leaks quite a lot

Leaking after six months

Heating3%

Doesnt insulate

the body got just as hot as a single layer pot

it is still pipping hot

Love

Quality-Overall27%+1.67

The build quality is excellent

Excellent quality

The build quality feels really durable and well made, and it has held up brilliantly with daily use

Temperature Retention13%+0.77

keeps hot

Keeps coffee warm for sometime

Keeps coffee hot

Ease Of Cleaning8%+0.53

It cleans well

Everything cleans up nicely

Cleans well

Value For Money7%+0.52

Good value

Great value

Great value

Strength7%

Great set and a very sturdy cafetière

Nice sturdy pot great value

Really sturdy

Return

1.1% Return rate 78% Fixable by listing

Size-Overall65%▇▆█▇██

Wrong size for me

This version is smaller than expected

It is a small press although it will fill one normal sized mug

Filtration5%█▇▆█▃█

Sadly, within about a week, the filtering became terrible, leaving tons of grinds in the cup each time

Only one mesh filter

Quality-Overall4%▆█▃▅▅▃

Poor quality control

Poor quality

Im a bit disappointed with quality control

Functionality-Overall3%█▆▄█▅▃
Advertised Vs Actual Product3%▅█▅▃▃▅

FAQ

Common Metal Cafetiere questions

Answered from the same tracked data.