Is merry christmas stickers profitable to sell on Amazon United Kingdom?

The niche generates £27K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (47/100).

How competitive is the merry christmas stickers niche?

12 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in merry christmas stickers?

Top complaints mined from reviews: Value For Money, Ease Of Use. The return rate is 0.3%.

When does demand for merry christmas stickers peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 112.7× the quietest.

What does it cost to enter the merry christmas stickers niche?

Listings span £1.35–£7.49; the average listing price is £4.07 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.

merry christmas stickers

Skip it

Prices mostly outside the sweet spot ($1.35–$7.49) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great167.15

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.07

avg listing price — sweet spot $15–$100

Market size

Bad£27K

£27K/yr · 98K searches

Price range

Bad£1.35–£7.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, merry christmas stickers is a £27K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

merry christmas stickers market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: £24K–£33K; units × avg price
Conversion rate: 6.7%
Avg BSR: #2,401
Page quality: 0%
Prime: 62%
Sponsored: 23%
Out of stock: 20.5%
Avg brand age: 36 months
Avg seller age: 218 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

32%

A1 Craft24%
Minilabel11%
Generic9%
Papermania9%
RONGZUBAT9%
Creative Products7%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +0.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 112.7×

Open Trend

Top merry christmas stickers search terms

merry christmas stickers61K/yr -25.7%1.9% conv.
merry christmas stickers for card making17K/yr +197.4%4.3% conv.
happy christmas stickers for cards7K/yr +30.9%1.8% conv.
happy christmas stickers8K/yr -21.7%6.4% conv.
merry christmas stickers for cards5K/yr -78.3%6.5% conv.

All search terms

Top merry christmas stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Sheets Gold and Silver Merry Christmas Peel Off Stickers

A1 Craft£5.974.4★64 rev

50 x Merry Christmas Card Toppers Mixed Colours Scrapbooking and Card Making Embellishments Kits Supplies

Generic£5.294.4★15 rev

Traditional Christmas Sentiments Outline Stickers - Gold Single Sheet Ideal for Card Making Craft Projects & Scrapbooking

Papermania£1.354.5★164 rev

500pcs Round Christmas Stickers 2.5cm Gold Christmas Sticker Roll Merry Christmas Round Self Adhesive Stickers for Card Making Sealing Envelopes Wrapping Presents Christmas Party Sticker Decoration

RONGZUBAT£4.154.5★214 rev

Creative Products Prismatic Christmas Stickers 12 Sheets Multi-Colour Text Craft Peel Off Merry Xmas Stickers for Cards Gifts Scrapbooking & Decorations 23 x 10 x 1 cm

Creative Products£7.494.6★886 rev

Newest

by launch date

10 Sheets Glitter Merry Christmas Stickers for Christmas Crafts Card Making Xmas Gifts Wrapping Paper Decorations Merry Christmas Stickers Transfer Decals for DIY Scrapbooking Photo Albums Furniture

PSFXBM£5.505 rev

9mo ago

50 x Merry Christmas Card Toppers Mixed Colours Scrapbooking and Card Making Embellishments Kits Supplies

Generic£5.2915 rev

1y ago

500pcs Round Christmas Stickers 2.5cm Gold Christmas Sticker Roll Merry Christmas Round Self Adhesive Stickers for Card Making Sealing Envelopes Wrapping Presents Christmas Party Sticker Decoration

RONGZUBAT£4.15214 rev

1y ago

Storm&Lighthouse Gold Holographic Christmas Foil Stickers - 180 Assorted Round Stickers for Arts & Crafts Christmas Cards Making

Storm&Lighthouse£3.1460 rev

3y ago

Masper Christmas Stickers 3.8 cm 600 Sheets 6 Waterproof Transparent Gold Foil Shiny Designs Merry Christmas Stickers for Xmas Decorations Cards Crafts Envelopes Wrapping

Masper£5.77300 rev

3y ago

What buyers say about merry christmas stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“good variety”

Advertised Vs Actual Product19%

“Does the job”

Ease Of Use17%

“Easy to use”

Design-Overall17%

“Brilliant and lovely designs”

Adhesion/Stickiness13%

“Great quality and stick well”

Color6%

“Lovely colours, easy to use, nice size, good quality”

Value For Money6%

“Worth the money”

What buyers complain about

Value For Money50%

“A little expensive for what they are”

Ease Of Use50%

“Difficult to lift from cellophane”

Top return reasons

Size-Overall100%

Common questions

Is merry christmas stickers profitable to sell on Amazon United Kingdom?: The niche generates £27K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (47/100).
How competitive is the merry christmas stickers niche?: 12 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in merry christmas stickers?: Top complaints mined from reviews: Value For Money, Ease Of Use. The return rate is 0.3%.
When does demand for merry christmas stickers peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 112.7× the quietest.
What does it cost to enter the merry christmas stickers niche?: Listings span £1.35–£7.49; the average listing price is £4.07 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.