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Mermaid Tail Blanket

Fail

Prices span $5.93–$15.46, mostly outside the sweet spot, so Mermaid Tail Blanket is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£33K/yr66K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
44%top-5 click share · 13 brands · 16 sellers

Flapen Score

Mermaid Tail Blanket against its category

The dotted line is the Home & Garden average. Past it, Mermaid Tail Blanket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Tail Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mermaid Tail Blanket 66K times last year and spent an estimated £33K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
4.5%
Market size, estimated
£33Ka year
Peak month
December7.4× the quietest month
Top search term
mermaid tail blanket39K searches a year

02 · Price

A sale here is worth £11.26.

Listings sell for £11.26 on average, from £5.93 to £15.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.26 that is £0 to £1K a year per listing.

Average price
£11.26under the $15 to $100 sweet spot
Price range
£5.93–£15.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #305 within Home Textiles. It carries 460 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
94%
Out of stock, average day
10.1%
Average rank
#305in Home Textiles
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
460per listing
Listings tracked
31

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Mermaid Tail Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 90%

Open market

16%

  • Catalonia Classy43%
  • WERNNSAI16%
  • AOSUCO8%
  • Ranedo6%
  • Dandelionsky6%
  • ABOHU5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Mermaid Tail Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Mermaid Tail Blanket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mermaid tail blanket39K/yr
  • mermaid blanket14K/yr
  • mermaid blankets for girls8K/yr
  • mermaid tail blanket kids5K/yr
  • mermaid blanket for kids1K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Tail Blanket

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Size-Overall”
1.7%of orders come back
“This is so much bigger than I thought it would be”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mermaid Tail Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data