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Mermaid Tail Blanket

Fail

Prices span $5.93–$15.46, mostly outside the sweet spot, so Mermaid Tail Blanket is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£33K/yr66K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
44%top-5 click share · 13 brands · 16 sellers

Flapen Score

Mermaid Tail Blanket against its category

The dotted line is the Home & Garden average. Past it, Mermaid Tail Blanket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Tail Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mermaid Tail Blanket 66K times last year and spent an estimated £33K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
4.5%
Market size, estimated
£33Ka year
Peak month
December7.4× the quietest month
Top search term
mermaid tail blanket39K searches a year

02 · Price

A sale here is worth £11.26.

Listings sell for £11.26 on average, from £5.93 to £15.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.26 that is £0 to £1K a year per listing.

Average price
£11.26under the $15 to $100 sweet spot
Price range
£5.93–£15.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #305 within Home Textiles. It carries 460 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
94%
Out of stock, average day
10.1%
Average rank
#305in Home Textiles
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
460per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Mermaid Tail Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

16%

  • Catalonia Classy43%
  • WERNNSAI16%
  • AOSUCO8%
  • Ranedo6%
  • Dandelionsky6%
  • ABOHU5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Mermaid Tail Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Mermaid Tail Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid tail blanket39K/yr
  • mermaid blanket14K/yr
  • mermaid blankets for girls8K/yr
  • mermaid tail blanket kids5K/yr
  • mermaid blanket for kids1K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Tail Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.43

This is so much bigger than I thought it would be

just too small

it's much smaller then described

Thickness12%−0.13

a little thin

The blanket is fairly thin

thinner than I thought

Stain Resistance10%−0.14

Stained

Advertised Vs Actual Product10%−0.20

No clear size advertised

Quality-Overall2%+0.38

This is quite expensive for the quality of it

Love

Soft Feel23%

The blanket is soft

Nice soft

Softness beyond belief

Quality-Overall13%+0.38

So well made

Good quality

So impressed with how well made this is

Size-Overall12%+0.43

Perfect fit

Size was as described

Lovely blankets great size too

Gifting Purpose10%+1.12

Perfect for a gift

Great present

Makes a lovely birthday gift

Comfort-Overall8%+0.81

Comfortable

be comfortable whilst in it

This sleeping bag is very comfortable

Return

1.7% Return rate 33% Fixable by listing

Quality-Overall26%▁▆▃▅▆█

This is quite expensive for the quality of it

Size-Overall22%█▂▃▆▅▃

This is so much bigger than I thought it would be

just too small

it's much smaller then described

Thin12%▁█▇▁▁█
Brightness/Shine/Glow9%▁█▇▁▁█
Stitch/Finish/Polish7%▁▁▅▁█▁

FAQ

Common Mermaid Tail Blanket questions

Answered from the same tracked data.