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Mermaid Party Decorations

Maybe

The top 5 brands take only 31% of clicks. But prices span $3.26–$16.21, mostly outside the sweet spot, so Mermaid Party Decorations is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£41K/yr94K searches / yr
90-day growth
+26.3%search demand this quarter
Competition
29%top-5 click share · 57 brands · 65 sellers

Flapen Score

Mermaid Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Mermaid Party Decorations is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mermaid Party Decorations 94K times last year and spent an estimated £41K. The top 5 brands take 31% of clicks. Demand peaks in Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+26.3%
Conversion, latest week
5.3%
Market size, estimated
£41Ka year
Peak month
September2.4× the quietest month
Top search term
mermaid party decorations38K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £3.26 to £16.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.11 that is £0 to £811 a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£3.26–£16.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£811
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #971 within Party Supplies. It carries 531 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
21.3%
Average rank
#971in Party Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
531per listing
Listings tracked
66

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Mermaid Party Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£811£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 rising

Sellers

65

Est. top-5 brand share

31%

Top 20: 75%

Est. top-5 click share

29%

Top 20: 69%

Open market

65%

  • XJLANTTE7%
  • Kaxulvoblig7%
  • PTECDROTS6%
  • XWCHASA6%
  • OSDUE5%
  • Adeyoo5%

Demand

Mermaid Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.4×

Search terms

Top Mermaid Party Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mermaid party decorations38K/yr
  • mermaid birthday decorations23K/yr
  • mermaid party14K/yr
  • mermaid decorations8K/yr
  • mermaid party supplies4K/yr
  • mermaid birthday4K/yr
  • little mermaid party decorations3K/yr
  • little mermaid party supplies1K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Party Decorations

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mermaid Party Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data