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Mermaid Party Bags

Mermaid Party Bags shows low returns (0.7%), but a small market ($19K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51

Market size 5Growth 34Conversion 57Competition 76Returns 97Price range 21Avg price 22Brand share 95Review moat 92Quality gap 32
This niche Category average · 5,777 niches

Is Mermaid Party Bags profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mermaid Party Bags is a £19K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 52/100.

Mermaid Party Bags: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +7.1% over the last 90 days and 4.8% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr3K
Search volume / yr+7.1%49K
Conversion rate4.8%
Avg price£8.01

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers37 · 45
Top-5 product click share39%
Open market60%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement90%
New entrants (1y)11· 0 succeeded
Avg rating4.6★
Avg reviews154

Top Mermaid Party Bags products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£563£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

37 rising

Sellers

45

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

39%

Top 20: 82%

Open market

56%

  • EETU11%
  • G.C10%
  • AMFUN7%
  • FACLJSSX6%
  • XJLANTTE6%
  • Matwsec4%

Mermaid Party Bags demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR4.8%Products39Brands37Top 5 Brands40%OOS Rate22.2%Rating4.6★Reviews154Avg BSR#1,074
2K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.4×

Top Mermaid Party Bags search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mermaid party bags24K/yr
  • mermaid party bags fillers13K/yr
  • mermaid party bag fillers4K/yr
  • mermaid gift bag3K/yr
  • mermaid party favours3K/yr
  • mermaid party bag2K/yr

What reviews say buyers love and hate about Mermaid Party Bags

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall28%

Good quality

Gifting Purpose11%

Present Bag

Value For Money11%

Great price for party bag fillers

Durability11%

Pretty and long lasting

Advertised Vs Actual Product11%

Just what I needed

What buyers complain about

75% of reviews
Size-Overall33%

quite small

Strength25%

Too flimsy

Advertised Vs Actual Product8%

Title is misleading

Quality-Overall8%

Obviously these arent the best quality as these are never meant to be permanent toys

Mermaid Party Bags return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Advertised Vs Actual Product
15%
3Quality-Overall
10%
4Strength
8%
5Material Quality
6%

Common Mermaid Party Bags questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mermaid Party Bags 52/100 on Amazon United Kingdom — Worth a look. The niche generates £19K/yr across 39 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved +7.1% over the last 90 days.
Search demand for Mermaid Party Bags on Amazon United Kingdom peaks in Jan–Sep, where the busiest month runs 2.4× the quietest.