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Mermaid Party Bags

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $19K a year here, so Mermaid Party Bags is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£19K/yr49K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
39%top-5 click share · 37 brands · 45 sellers

Flapen Score

Mermaid Party Bags against its category

The dotted line is the Home & Garden average. Past it, Mermaid Party Bags is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Party Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mermaid Party Bags 49K times last year and spent an estimated £19K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
4.8%
Market size, estimated
£19Ka year
Peak month
September2.4× the quietest month
Top search term
mermaid party bags24K searches a year

02 · Price

A sale here is worth £8.01.

Listings sell for £8.01 on average, from £2.85 to £18.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.01 that is £0 to £801 a year per listing.

Average price
£8.01under the $15 to $100 sweet spot
Price range
£2.85–£18.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£801
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #1,074 within Party Supplies. It carries 154 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
22.2%
Average rank
#1,074in Party Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
154per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Mermaid Party Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£563£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

37 rising

Sellers

45

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

39%

Top 20: 82%

Open market

56%

  • EETU11%
  • G.C10%
  • AMFUN7%
  • FACLJSSX6%
  • XJLANTTE6%
  • Matwsec4%

Demand

Mermaid Party Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Mermaid Party Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid party bags24K/yr
  • mermaid party bags fillers13K/yr
  • mermaid party bag fillers4K/yr
  • mermaid gift bag3K/yr
  • mermaid party favours3K/yr
  • mermaid party bag2K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Party Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.19

quite small

the notepads tiny

smaller than I expected and hoped

Strength25%−0.04

Too flimsy

Advertised Vs Actual Product8%+0.09

Title is misleading

Quality-Overall8%+2.11

Obviously these arent the best quality as these are never meant to be permanent toys

Love

Quality-Overall28%+2.11

Good quality

What I loved most was the quality of the items

Good quality and birthday girl/friends loved them

Gifting Purpose11%+0.78

Present Bag

Value For Money11%+0.78

Great price for party bag fillers

Durability11%+0.78

Pretty and long lasting

they last well

Advertised Vs Actual Product11%+0.09

Just what I needed

Return

0.7% Return rate 60% Fixable by listing

Size-Overall46%█▁▄▅▂▆

quite small

the notepads tiny

smaller than I expected and hoped

Advertised Vs Actual Product15%▁▁▂▁█▁

Title is misleading

Quality-Overall10%▁▁▇▁▆█

Obviously these arent the best quality as these are never meant to be permanent toys

Strength8%▁▁█▁▁▁

Too flimsy

Material Quality6%▁▁▄▁▁█

FAQ

Common Mermaid Party Bags questions

Answered from the same tracked data.