Skip to content

Menorah

a small market ($6K/yr) — Menorah doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51

Market size 1Growth 5Conversion 8Competition 31Returns 41Price range 85Avg price 82Brand share 37Review moat 79Quality gap 92
This niche Category average · 5,777 niches

Is Menorah profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Menorah is a £6K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Menorah: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.2% over the last 90 days and 0.7% of searches end in a purchase.

£6K

revenue / yr

Units sold / yr1K
Search volume / yr-40.2%50K
Conversion rate0.7%
Avg price£17.87

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers8 · 11
Top-5 product click share66%
Open market17%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement73%
New entrants (1y)1· 0 succeeded
Avg rating4.0★
Avg reviews423

Top Menorah products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£235£469£704£9381101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

9%

  • BRTAGG34%
  • YOFAPA14%
  • Auroriel13%
  • Focket13%
  • Ner Mitzvah10%
  • JL Kippha's8%
  • Open — no brand owns it (2 brands, 9%)

Menorah demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR0.7%Products11Brands8Top 5 Brands83%OOS Rate27.8%Rating4.0★Reviews423Avg BSR#1,871
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 47.0×

Top Menorah search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • menorah30K/yr
  • menorah candle holder9K/yr
  • hanukkah menorah11K/yr

What reviews say buyers love and hate about Menorah

What buyers mention most, as a share of all reviews.

What buyers complain about

100% of reviews
Size-Overall100%

Very small traditional Menorah with seven branches

Menorah return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
82%
2Quality-Overall
9%
3Functionality-Overall
5%
4Advertised Vs Actual Product
5%

Common Menorah questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Menorah 36/100 on Amazon United Kingdom — Skip it. The niche generates £6K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -40.2% over the last 90 days.
Search demand for Menorah on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 47.0× the quietest.