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Menorah

Fail

Shoppers spend only $6K a year here, so Menorah is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£6K/yr50K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
66%top-5 click share · 8 brands · 11 sellers

Flapen Score

Menorah against its category

The dotted line is the Home & Garden average. Past it, Menorah is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menorah market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Menorah 50K times last year and spent an estimated £6K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
0.7%
Market size, estimated
£6Ka year
Peak month
December47.0× the quietest month
Top search term
menorah30K searches a year

02 · Price

A sale here is worth £17.87.

Listings sell for £17.87 on average, from £12.12 to £34.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.87 that is £0 to £2K a year per listing.

Average price
£17.87inside the $15 to $100 sweet spot
Price range
£12.12–£34.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #1,871 within Candles & Holders. It carries 423 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
27.8%
Average rank
#1,871in Candles & Holders
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
423per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Menorah products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£235£469£704£9381101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

9%

  • BRTAGG34%
  • YOFAPA14%
  • Auroriel13%
  • Focket13%
  • Ner Mitzvah10%
  • JL Kippha's8%
  • Open — no brand owns it (2 brands, 9%)

Demand

Menorah search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 47.0×

Search terms

Top Menorah search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menorah30K/yr
  • menorah candle holder9K/yr
  • hanukkah menorah11K/yr

Reviews and returns

What reviews say buyers love and hate about Menorah

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%+4.90

Very small traditional Menorah with seven branches

Return

3.7% Return rate 86% Fixable by listing

Size-Overall82%▁▁▆███

Very small traditional Menorah with seven branches

Quality-Overall9%▁▁█▁▁▁
Functionality-Overall5%▁▁█▁▁▁
Advertised Vs Actual Product5%▁▁█▁▁▁

FAQ

Common Menorah questions

Answered from the same tracked data.