Memory Foam Topper
MaybeReturns run at only 0.7% of orders. But buyers convert on only 0.9% of searches, so Memory Foam Topper is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £73K/yr152K searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 24%top-5 click share · 53 brands · 63 sellers
Flapen Score
Memory Foam Topper against its category
The dotted line is the Home & Garden average. Past it, Memory Foam Topper is stronger. Inside it, weaker.
Market
The Memory Foam Topper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Memory Foam Topper 152K times last year and spent an estimated £73K. The top 5 brands take 35% of clicks. Demand peaks in Aug–Sep. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £73Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- extra firm mattress topper29K searches a year
02 · Price
A sale here is worth £50.87.
Listings sell for £50.87 on average, from £12.40 to £125.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £50.87 that is £0 to £5K a year per listing.
- Average price
- £50.87inside the $15 to $100 sweet spot
- Price range
- £12.40–£125.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #63 within Home Textiles. It carries 2,338 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 67%
- Out of stock, average day
- 8.4%
- Average rank
- #63in Home Textiles
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,338per listing
- Listings tracked
- 87
04 · Newcomers
Amazon counts 7 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Memory Foam Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bacalar Mattress Topper Double Bed Memory Foam for Back Pain Relief
- Price
- £55.50
- Rating
- 4.6/5
- Reviews
- 931
- Age
- 2y ago

EHEYCIGA Memory Foam Mattress Topper Double Bed 135x190x3cm White
- Price
- £28.66
- Rating
- 4.3/5
- Reviews
- 16,328
- Age
- 4y ago

DreamLayer Orthopaedic Mattress Topper High-Density Firm Support for Back Pain Relief & Enhanced Bed Comfort Hypoallergenic Durable UK-Made (1 Thick Single)
- Price
- £24.45
- Rating
- 3.8/5
- Reviews
- 45
- Age
- 7mo ago

Twirest 7CM Double Memory Foam Mattress Topper Gel Mattress Pad Breathable & Removable Fabric Cover White(135 * 190 * 7cm)
- Price
- £52.12
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 1y ago

Slumberdown 10cm Box Quilted Mattress Topper Double Bed - Extra Deep & Breathable Topper with Elasticated Straps | Non-Allergenic Machine Washable & 2-Year Guarantee (135 x 190cm)
- Price
- £30.76
- Rating
- 4.4/5
- Reviews
- 1,216
- Age
- 1y ago
Trending
90-day click momentum
EHEYCIGA Memory Foam Mattress Topper Double Bed 135x190x3cm Dark Grey
- Price
- £31.15
- Rating
- 4.3/5
- Reviews
- 16,328
- Age
- 2y ago

BEDLORE Kingsize Mattress Topper 2-in-1 Dual Layer Design Memory Foam Pad
- Price
- £46.60
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 7mo ago

DreamLayer Orthopaedic Mattress Topper High-Density Firm Support for Back Pain Relief & Enhanced Bed Comfort Hypoallergenic Durable UK-Made (1 Thick Single)
- Price
- £24.45
- Rating
- 3.8/5
- Reviews
- 45
- Age
- 7mo ago

Mattress Topper Cloud-Like Comfort - Ultra-Soft Breathable and Cooling Bamboo Viscose Protection - 135x190cm Deep Fit
- Price
- £23.10
- Rating
- 4.2/5
- Reviews
- 25,788
- Age
- 1y ago

Bacalar Mattress Topper Double Bed Memory Foam for Back Pain Relief
- Price
- £55.50
- Rating
- 4.6/5
- Reviews
- 931
- Age
- 2y ago
Newest
by launch date
BEDLORE Kingsize Mattress Topper 2-in-1 Dual Layer Design Memory Foam Pad
- Price
- £46.60
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 7mo ago

DreamLayer Orthopaedic Mattress Topper High-Density Firm Support for Back Pain Relief & Enhanced Bed Comfort Hypoallergenic Durable UK-Made (1 Thick Single)
- Price
- £24.45
- Rating
- 3.8/5
- Reviews
- 45
- Age
- 7mo ago

Mattress Topper Cloud-Like Comfort - Ultra-Soft Breathable and Cooling Bamboo Viscose Protection - 135x190cm Deep Fit
- Price
- £23.10
- Rating
- 4.2/5
- Reviews
- 25,788
- Age
- 1y ago

Sleremind Mattress Topper Double Bed Memory Foam Double Mattress Topper 7cm with Machine Washable Cover Pressure Relief & Breathable 135 * 190 * 7cm
- Price
- £50.26
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 1y ago

Mattress Topper Double Bed Orthopaedic Pressure Relief Memory Foam
- Price
- £60.67
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
53 falling
Sellers
63
Top-5 brand share
35%
Top 20: 72%
Top-5 click share
24%
Top 20: 52%
Open market
61%
- EHEYCIGA11%
- Bacalar9%
- wowttrelax5%
- Slumberdown5%
- DREAMLAYER4%
- BEDLORE4%
Demand
Memory Foam Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Memory Foam Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- extra firm mattress topper29K/yr
- gel mattress topper20K/yr
- thin mattress14K/yr
- memory foam mattress -topper19K/yr
- queen size mattress topper11K/yr
- slumberdown mattress topper8K/yr
- 10cm memory foam mattress topper8K/yr
- orthopaedic mattress topper9K/yr
- pressure relief mattress topper7K/yr
- foam topper6K/yr
Reviews and returns
What reviews say buyers love and hate about Memory Foam Topper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as thick as I thought
Not that thick
The mattress is thick
Very Poor Quality Control
Disappointing Quality – Not What I Expected
Bad quality
arms where uncomfortable with the height difference
Really uncomfortable
Over stuffed with synthetic material that made it actually uncomfortable to sleep on
Too small
its too narrow
been either too big
Very misleading
Pictures are deceiving
NOT AS ADVERTISED
Love
Very comfortable mattress
It was comfortable as they described
Comfy and sturdy
Beautiful quality
+ cover seems good quality
This product is exactly the quality described in the information
Excellent value for money
Excellent value
Excellent price
Good night sleep
Great sleep
Improved sleep
Comfy and soft
Soft to touch
Very luxurious feel - I absolutely love it
Return
0.7% Return rate 49% Fixable by listing
Too small
its too narrow
been either too big
arms where uncomfortable with the height difference
Really uncomfortable
Over stuffed with synthetic material that made it actually uncomfortable to sleep on
Very Poor Quality Control
Disappointing Quality – Not What I Expected
Bad quality
Not as thick as I thought
Not that thick
The mattress is thick
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Memory Foam Topper questions
Answered from the same tracked data.









