Memory Foam Mattress Toppers
MaybeProducts sell for $42.93 on average, inside the sweet spot. But demand is soft, at -12.9% this quarter, so Memory Foam Mattress Toppers is a Maybe.
- Flapen Score
- 61 / 100Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 5161
- Market size
- £977K/yr1.2M searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 44%top-5 click share · 22 brands · 28 sellers
Flapen Score
Memory Foam Mattress Toppers against its category
The dotted line is the Home & Garden average. Past it, Memory Foam Mattress Toppers is stronger. Inside it, weaker.
Market
The Memory Foam Mattress Toppers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Memory Foam Mattress Toppers 1.2M times last year and spent an estimated £977K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £977K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £977Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- memory foam mattress topper653K searches a year
02 · Price
A sale here is worth £42.93.
Listings sell for £42.93 on average, from £16.89 to £85.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £42.93 that is £21K to £32K a year per listing.
- Average price
- £42.93inside the $15 to $100 sweet spot
- Price range
- £16.89–£85.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £21K–£32K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #48 within Home Textiles. It carries 2,882 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 70%
- Out of stock, average day
- 9.4%
- Average rank
- #48in Home Textiles
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,882per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Memory Foam Mattress Toppers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EHEYCIGA Memory Foam Mattress Topper Double Bed 135x190x3cm White
- Price
- £28.66
- Rating
- 4.3/5
- Reviews
- 16,328
- Age
- 4y ago
Sleremind Mattress Topper Double Bed Memory Foam Double Mattress Topper 7cm with Machine Washable Cover Pressure Relief & Breathable 135 * 190 * 7cm
- Price
- £50.26
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 1y ago
Twirest 7CM Double Memory Foam Mattress Topper Gel Mattress Pad Breathable & Removable Fabric Cover White(135 * 190 * 7cm)
- Price
- £52.12
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 1y ago
Hansleep Memory Foam Mattress Topper Double Bed 135x190cm White
- Price
- £24.97
- Rating
- 4.3/5
- Reviews
- 7,833
- Age
- 3y ago
FRIDEKO HOME Memory Foam Mattress Topper Single Bed - 7 cm Thick Dual-Layer
- Price
- £37.35
- Rating
- 4.4/5
- Reviews
- 1,481
- Age
- 4y ago
Trending
90-day click momentum
Memory Foam Mattress Topper Double Bed 7cm Thick for Pressure Relief
- Price
- £60.28
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 7mo ago
Adsin Luxury Hotel Quality Mattress Topper Double Size10CM Extra Thick Quilted Mattress Topper for Double Bed Soft Breathable Anti-Allergy Microfibre Fill for Added Comfort and Support 135 x 190 cm
- Price
- £20.07
- Rating
- 4.4/5
- Reviews
- 215
- Age
- 2y ago
Neo Extra Thick 10CM Mattress Topper Soft Memory Foam Plush Bounce Fibre Breathable Diamond Quilted Fabric Elastic Anti Slip Corner Straps Secure Fit All UK Bed Sizes (Single)
- Price
- £19.91
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 9mo ago
EHEYCIGA Memory Foam Mattress Topper Double Bed 135x190x3cm Dark Grey
- Price
- £31.15
- Rating
- 4.3/5
- Reviews
- 16,328
- Age
- 2y ago
DOPEDIO Memory Foam Mattress Topper Double Bed 8cm Thick with Bamboo Cover
- Price
- £73.70
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 1y ago
Newest
by launch dateMemory Foam Mattress Topper Double Bed 7cm Thick for Pressure Relief
- Price
- £60.28
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 7mo ago
Neo Extra Thick 10CM Mattress Topper Soft Memory Foam Plush Bounce Fibre Breathable Diamond Quilted Fabric Elastic Anti Slip Corner Straps Secure Fit All UK Bed Sizes (Single)
- Price
- £19.91
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 9mo ago
Neo Extra Thick 10CM Mattress Topper Soft Memory Foam Plush Bounce Fibre Breathable Diamond Quilted Fabric Elastic Anti Slip Corner Straps Secure Fit All UK Bed Sizes (Double)
- Price
- £23.54
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 9mo ago
Sleremind Mattress Topper Double Bed Memory Foam Double Mattress Topper 7cm with Machine Washable Cover Pressure Relief & Breathable 135 * 190 * 7cm
- Price
- £50.26
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 1y ago
DOPEDIO Memory Foam Mattress Topper Double Bed 8cm Thick with Bamboo Cover
- Price
- £73.70
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
28
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
44%
Top 20: 87%
Open market
39%
- EHEYCIGA27%
- Twirest8%
- Neo8%
- Sleremind7%
- Newentor Life6%
- Hansleep6%
Demand
Memory Foam Mattress Toppers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Memory Foam Mattress Toppers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- memory foam mattress topper653K/yr
- foam mattress topper75K/yr
- single memory foam mattress topper47K/yr
- double memory foam mattress topper56K/yr
- mattress topper memory foam53K/yr
- memory foam mattress topper double50K/yr
- memory foam mattress topper single46K/yr
- memory foam topper36K/yr
- single mattress topper memory foam29K/yr
- double mattress topper memory foam30K/yr
Reviews and returns
What reviews say buyers love and hate about Memory Foam Mattress Toppers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's not as thick as I expected only looks about an inch
Not so thick as advertised
Not that thick
The zip is really poor quality
zip poor quality and broke
Not of good quality
Really uncomfortable
Only a tiny improvement from my already super uncomfortable mattress
arms where uncomfortable with the height difference
too hard for me
My mattress was so hard
Bit harder than expected
Nothing like the picture
it is not as described on the website
The opposite of the description
Love
Very comfortable and easy to to use
Nice and comfortable
Made my bed so comfortable
+ cover seems good quality
This product is exactly the quality described in the information
Brilliant quality
Excellent price
Excellent value
Excellent value for money
Good night sleep
Improved quality of sleep
sleep is much improved as a result
Memory foam mattress topper
Memory foam topper
super duper comfortable if you like memory foam
Return
1.3% Return rate 47% Fixable by listing
Wrong size sent
The topper is a few cm smaller than the bed
it's huge
Really uncomfortable
Only a tiny improvement from my already super uncomfortable mattress
arms where uncomfortable with the height difference
The zip is really poor quality
zip poor quality and broke
Not of good quality
Nothing like the picture
it is not as described on the website
The opposite of the description
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Memory Foam Mattress Toppers questions
Answered from the same tracked data.