memory foam mattress topper single
Worth a lookShows a sweet-spot price point ($46.92 avg), but soft demand (-8.6% this quarter) keeps it on the watch list.
Avg price
Great£46.92avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good£293K£293K/yr · 262K searches
Review moat
Okay2,400.24avg incumbent reviews — the moat a new listing must climb
Price range
Okay£12.40–£220.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, memory foam mattress topper single is a £293K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
memory foam mattress topper single market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £282K–£375K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 82%
- Out of stock
- 8.4%
- Avg brand age
- 40 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
29
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
50%
Top 20: 85%
Open market
35%
- EHEYCIGA20%
- Neo16%
- FRIDEKO HOME11%
- Twirest7%
- iSTYLE MODE BETTER HOME CHOICE6%
- Amazon Basics4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top memory foam mattress topper single search terms
- single memory foam mattress topper47K/yr
- memory foam mattress topper single46K/yr
- single mattress topper memory foam29K/yr
- gel mattress topper20K/yr
- latex mattress topper25K/yr
- single memory foam topper23K/yr
- mattress topper single bed memory foam18K/yr
- foam bed8K/yr
- emma mattress topper8K/yr
- memory foam mattress topper single bed9K/yr
Top memory foam mattress topper single products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neo Extra Thick 10CM Mattress Topper Soft Memory Foam Plush Bounce Fibre Breathable Diamond Quilted Fabric Elastic Anti Slip Corner Straps Secure Fit All UK Bed Sizes (Single)
Neo£19.914.2★83 rev
EHEYCIGA Memory Foam Mattress Topper Single Bed 90x190x3cm White
EHEYCIGA£23.894.3★16,328 rev
FRIDEKO HOME Memory Foam Mattress Topper Single Bed - 7 cm Thick Dual-Layer
FRIDEKO HOME£37.354.4★1,481 rev
Orthopaedic Memory Foam Mattress Topper - Standard UK Sizes 1 2 3 4 Various Thicknesses/Depths Available Soft & Comfortable Memory Foam Durable (1 Small Single 190 x 75 x 2.50cm) Yellow
iSTYLE MODE BETTER HOME CHOICE£17.464.3★433 rev
Twirest 7CM Single Memory Foam Mattress Topper Gel Mattress Pad Breathable & Removable Fabric Cover White90 * 190 * 7cm
Twirest£40.584.5★315 rev
Newest
by launch date
FRIDEKO Memory Foam Mattress Topper Single Bed - Bamboo Cooling Mattress Topper - for Back Pain Relief Pressure Relief - Hypoallergenic Washable & Removable Zipped Cover Size : 90 x 190 x 7 cm
FRIDEKO HOME£40.621,481 rev
Neo Extra Thick 10CM Mattress Topper Soft Memory Foam Plush Bounce Fibre Breathable Diamond Quilted Fabric Elastic Anti Slip Corner Straps Secure Fit All UK Bed Sizes (Single)
Neo£19.9183 rev
Mattress Topper Single Bed - Extra Thick 4 Inches / 10cm Bounce Back with Elasticated Corner Straps Ultra Soft and Breathable Hypoallergenic Comfy Bed Mattress Toppers (Single)
SeventhStitch£15.94560 rev
Sleremind Single Mattress Topper Memory Foam Mattress Topper Single Bed 7cm with Machine Washable Cover Pressure Relief & Breathable 90 * 190 * 7cm
Sleremind£40.34250 rev
Mattress Topper Double Bed Orthopaedic Pressure Relief Memory Foam
Newentor Life£60.67580 rev
Trending
90-day click momentum
Emma Original Topper - Reversible Soft & Firm Sides (Airgocell+HRX Foam) Breathable Design & Removable Washable Cover Single (90×190cm)
Emma£99.533.0★
FRIDEKO Memory Foam Mattress Topper Single Bed - Bamboo Cooling Mattress Topper - for Back Pain Relief Pressure Relief - Hypoallergenic Washable & Removable Zipped Cover Size : 90 x 190 x 7 cm
FRIDEKO HOME£40.624.4★
Neo Extra Thick 10CM Mattress Topper Soft Memory Foam Plush Bounce Fibre Breathable Diamond Quilted Fabric Elastic Anti Slip Corner Straps Secure Fit All UK Bed Sizes (Single)
Neo£19.914.2★
Sleepy Owl 4 Inch Memory Foam Mattress Topper SINGLE Bed 10cm Thick Gel Infused Orthopedic Mattress Pad for Back Pain Removable Washable Zipped Cover with Elastic Straps (Single 90x190 10 cm)
Sleepy Owl£82.094.6★
Silentnight Impress Memory Foam Mattress Topper - 5cm Deep Luxury Orthopaedic Pressure Relief Hypoallergenic Bed Topper for Back & Neck Pain - Elasticated Straps & Machine Washable Cover Single
Silentnight£53.574.5★
What buyers say about memory foam mattress topper single
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable and easy to to use”
“Very good quality topper”
“Excellent value”
“Improved quality of sleep”
“Memory foam topper”
“Excellent fit”
“Comfy and soft”
“Easy to fold away the perfect thickness”
“As advertised”
“soft keeps me warm”
What buyers complain about
“Not that thick”
“Nothing like the picture”
“This item is rubbish”
“Think i could have got better for cheaper”
“I don't know if my comfort is technically maximised with that thickness”
“I cannot get rid of the smell”
“Too soft”
“Some how a vacume sealed item came with a stain as to have been resealed by manufacturer”
“To begin with I thought it was more firmer than I imagined”
“Doesnt last only have 2 months & its already balling & falling apart”
Top return reasons
Common questions
- Is memory foam mattress topper single profitable to sell on Amazon United Kingdom?
- The niche generates £293K/yr across 34 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the memory foam mattress topper single niche?
- 25 brands and 29 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in memory foam mattress topper single?
- Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.2%.
- When does demand for memory foam mattress topper single peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the memory foam mattress topper single niche?
- Listings span £12.40–£220.96; the average listing price is £46.92 (sweet spot $15–$100). The average incumbent carries 2,400 reviews — the moat a new listing must climb.