Is memorial plaques profitable to sell on Amazon United Kingdom?

The niche generates £62K/yr across 39 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the memorial plaques niche?

22 brands and 55 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in memorial plaques?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.

When does demand for memorial plaques peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the memorial plaques niche?

Listings span £4.01–£52.85; the average listing price is £13.25 (sweet spot $15–$100). The average incumbent carries 260 reviews — the moat a new listing must climb.

memorial plaques

Worth a look

Shows low returns (0.3%), but a small market ($62K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great259.77

avg incumbent reviews — the moat a new listing must climb

Competition

Great38%

top-5 click share — an open shelf

Price range

Great£4.01–£52.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Avg price

Good£13.25

avg listing price — sweet spot $15–$100

Growth

Okay+8.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£62K

£62K/yr · 247K searches

According to Flapen's Amazon United Kingdom niche tracking, memorial plaques is a £62K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

memorial plaques market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £17K–£20K; units × avg price
Conversion rate: 1.9%
Avg BSR: #437
Page quality: 0%
Prime: 41%
Sponsored: 77%
Out of stock: 2.2%
Avg brand age: 24 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

38%

Top 20: 81%

Open market

31%

ukgiftstoreonline21%
Generic20%
GLOBLELAND8%
OriginDesigned8%
Gluca7%
Engraving Studios6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top memorial plaques search terms

memorial plaques96K/yr +8.3%0.8% conv.
memorial plaques for garden11K/yr +176.8%0.9% conv.
memory plaques13K/yr +20.9%0.3% conv.
plaques for graves13K/yr +3.9%0.6% conv.
memorial plaque11K/yr +10.4%0.8% conv.
remembrance plaque8K/yr +38.8%0.4% conv.
memorial plaques for graves14K/yr -48.6%0.4% conv.
personalised memorial plaques10K/yr +23.1%0.4% conv.
grave plaques12K/yr -11.8%0.5% conv.
personalised grave ornaments11K/yr -4.7%0.4% conv.

All search terms

Top memorial plaques products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ukgiftstoreonline Personalised In Loving Memory Feathers Design Slate Marker Garden

ukgiftstoreonline£12.434.6★323 rev

Engraving Studios 4 x 2 Rectangular solid brass engraved nameplate. Personalised engraved memorial plaque

Engraving Studios£12.584.9★2,647 rev

Cemetery Ornament Ornaments for Graves Heart Love Shape Grave Marker Decoration Outdoor Grave Ornaments Cemetery Orna/ments for Graveside & Memorial Garden Memorial Stone Cross Grave Marker Decoration

REINREUDE£5.783.3★10 rev

Personalised Memorial Plaque Garden Stake with Custom Text (Custom)

OriginDesigned£17.264.8★747 rev

Personalised solid oak rectangle stake grave marker with plaque

Generic£24.984.4★91 rev

Newest

by launch date

Libpttl Butterfly Memorial Plaque Stake Grave Ornaments Waterproof Garden Remembrance Tribute Sign for Loss of Loved One Sympathy Bereavement Gifts Outdoor Cemetery Decoration

Libpttl£7.425 rev

2mo ago

Personalised Memorial Plaque Stake | Engraved Grave Marker | Garden Tribute | Gold-Silver-Copper | Custom Remembrance Sign Butterfly 03

Customised Print£17.903 rev

3mo ago

1 PCS Memorial Plaques for Graves Heart-Shaped Garden Grave Plaques Outdoor Memorial Marker with 12.5 cm Width and 20 cm Height Dimensions for Anniversary Commemoration

MAUDFEK£5.211 rev

3mo ago

REINREUDE£5.7810 rev

7mo ago

Memorial Plaques with Stake Engraved Metal Plaque for Grave Marker Plate Tree

Generic£20.4618 rev

11mo ago

What buyers say about memorial plaques

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall52%

“Excellent quality and great delivery service”

Value For Money14%

“Good price”

Size-Overall9%

“Perfect size”

Advertised Vs Actual Product7%

“Better than I imagined”

Design-Overall3%

“Beautifully made”

Gifting Purpose2%

“Remembrance gift”

Strength2%

“well supported by accompanying stand”

Durability1%

“Good quality,durable and good value for money”

Weight Heavy1%

“is a heavy well made item”

Material Quality1%

“quality materials”

What buyers complain about

Size-Overall18%

“I would say it's slightly on the large side”

Quality-Overall13%

“Shocking quality”

Durability11%

“Broke”

Value For Money9%

“price could be lowered to 9.99 though”

Strength6%

“It's quite flimsy”

Material Quality5%

“It is literally a bit of plastic that is poorly cut”

Advertised Vs Actual Product4%

“False advertisement”

Shape/Style4%

“I was a bit disappointed in how roughly hewn the actual heart shape was”

Adhesion/Stickiness3%

“not glued on well as pushed into grass”

Rusts/Corrodes3%

“had it Three years now starting to rust”

Top return reasons

Defective Material/Parts26%

Size-Overall24%

Adhesion/Stickiness9%

Durability7%

Quality-Overall6%

Material Quality3%

Print Quality3%

Instructions/User Manual/Troubleshooting2%

Add-Ons/Attachments2%

Mounting2%

Common questions

Is memorial plaques profitable to sell on Amazon United Kingdom?: The niche generates £62K/yr across 39 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the memorial plaques niche?: 22 brands and 55 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in memorial plaques?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.
When does demand for memorial plaques peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the memorial plaques niche?: Listings span £4.01–£52.85; the average listing price is £13.25 (sweet spot $15–$100). The average incumbent carries 260 reviews — the moat a new listing must climb.