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Memorial Plaques

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $62K a year here, so Memorial Plaques is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£62K/yr247K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
38%top-5 click share · 22 brands · 55 sellers

Flapen Score

Memorial Plaques against its category

The dotted line is the Home & Garden average. Past it, Memorial Plaques is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memorial Plaques market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Memorial Plaques 247K times last year and spent an estimated £62K. The top 5 brands take 62% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
1.9%
Market size, estimated
£62Ka year
Peak month
April1.6× the quietest month
Top search term
memorial plaques96K searches a year

02 · Price

A sale here is worth £13.25.

Listings sell for £13.25 on average, from £4.01 to £52.85. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.25 that is £0 to £1K a year per listing.

Average price
£13.25under the $15 to $100 sweet spot
Price range
£4.01–£52.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #437 within Garden Décor. It carries 260 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
41%
Out of stock, average day
2.2%
Average rank
#437in Garden Décor
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
260per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Memorial Plaques products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

55

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

38%

Top 20: 81%

Open market

31%

  • ukgiftstoreonline21%
  • Generic20%
  • GLOBLELAND8%
  • OriginDesigned8%
  • Gluca7%
  • Engraving Studios6%

Demand

Memorial Plaques search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Memorial Plaques search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • memorial plaques96K/yr
  • memorial plaques for garden11K/yr
  • memory plaques13K/yr
  • plaques for graves13K/yr
  • memorial plaque11K/yr
  • remembrance plaque8K/yr
  • memorial plaques for graves14K/yr
  • personalised memorial plaques10K/yr
  • grave plaques12K/yr
  • personalised grave ornaments11K/yr

Reviews and returns

What reviews say buyers love and hate about Memorial Plaques

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+0.04

I would say it's slightly on the large side

Too small

Lot smaller than I expected not happy at all

Quality-Overall13%+3.98

Shocking quality

Poor quality and silver finish looks cheap

Not great quality

Durability11%−0.05

Broke

Broke after a month

only a matter of time before its lost completely or broken

Value For Money9%0.00

price could be lowered to 9.99 though

Should have been more expensive

the price too much

Strength6%−0.03

It's quite flimsy

Flimsy rubbish

Not sturdy

Love

Quality-Overall52%+3.98

Excellent quality and great delivery service

beautifully made product

Beautiful quality

Value For Money14%0.00

Good price

Really worth the money

Excellent value for money

Size-Overall9%+0.04

Perfect size

The size is perfect for what I wanted

Size seemed as shown

Advertised Vs Actual Product7%+0.26

Better than I imagined

Product exactly how described

Just what we wanted

Design-Overall3%+0.07

Beautifully made

Lovely design wording quality great value too looks great in the Rose memory pot with candle really nice togerther

Good quality and excellent design

Return

0.3% Return rate 28% Fixable by listing

Defective Material/Parts26%█▅▇█▅▄
Size-Overall24%▇█▄▄▃▃

I would say it's slightly on the large side

Too small

Lot smaller than I expected not happy at all

Adhesion/Stickiness9%▁▃▁█▁▄

not glued on well as pushed into grass

Durability7%▁▄█▁▁▁

Broke

Broke after a month

only a matter of time before its lost completely or broken

Quality-Overall6%▁▁▁▁█▁

Shocking quality

Poor quality and silver finish looks cheap

Not great quality

FAQ

Common Memorial Plaques questions

Answered from the same tracked data.