Is memorial candles profitable to sell on Amazon United Kingdom?

The niche generates £31K/yr across 43 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the memorial candles niche?

30 brands and 56 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in memorial candles?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.8%.

When does demand for memorial candles peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the memorial candles niche?

Listings span £5.08–£21.00; the average listing price is £9.99 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.

memorial candles

Worth a look

Shows low returns (0.8%), but a small market ($31K/yr) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great184.05

avg incumbent reviews — the moat a new listing must climb

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£5.08–£21.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.99

avg listing price — sweet spot $15–$100

Growth

Bad-31.9%

90-day search growth — must beat 0% to launch

Market size

Bad£31K

£31K/yr · 113K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, memorial candles is a £31K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

memorial candles market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £30K–£40K; units × avg price
Conversion rate: 2.7%
Avg BSR: #294
Page quality: 0%
Prime: 91%
Sponsored: 81%
Out of stock: 5.8%
Avg brand age: 35 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

36%

Top 20: 76%

Open market

42%

Angels Wings and Feathers Thoughtful Memorial Gifts16%
Widdop and Co14%
Pomchick9%
Old times8%
Cumnvulnt6%
HELQIBR4%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -31.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top memorial candles search terms

memorial candle47K/yr -35.4%1.8% conv.
remembrance candle16K/yr -25.0%2.5% conv.
sympathy candle9K/yr -29.4%3.3% conv.
memory candle11K/yr -33.8%1.7% conv.
in loving memory candle10K/yr -28.7%2.5% conv.
memory candle for lost ones8K/yr -27.3%2.0% conv.
bereavement candle6K/yr -34.8%2.9% conv.
memorial candles6K/yr -28.8%3.1% conv.

All search terms

Top memorial candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Widdop Thoughts of You LED Memorial Tube Light - Heaven - Commemorative Light Present Memory Sentimental Message

Widdop and Co£10.644.7★172 rev

Sympathy Gift Memorial Gift Remembrance Gifts Candle Holders - Condolence Gifts Memorial Candles Bereavement Gifts for Loss of Mum Dad

Old times£10.234.6★264 rev

Wooden Memorial Candle Tealight Holder Bereavement Gifts Sympathy Gift for Remembrance 10×7×7 cm Poem Engraved Holder for Comforting Friends & Family Angels Wings & Feathers

Angels Wings and Feathers Thoughtful Memorial Gifts£10.094.7★114 rev

Guardian Angel Wings Memorial Candle | Remembrance White Pillar Candle with Delicately Carved Wings | Comforting Sympathy Gift | 10x6.5x6.5cm

Angels Wings and Feathers Thoughtful Memorial Gifts£9.464.7★54 rev

Pomchick - Those we love dont go away... scented candle Memorial Gift for loss friend dad grandad mum Bereavement Condolence In Loving Memory Sympathy

Pomchick£15.365.0★18 rev

Newest

by launch date

Posoto Sympathy Gift - 3.5oz Lavender Scented Soy Wax Candle with Robin Design - Bereavement Memorial Remembrance Gift for Loss of Loved One

Posoto£8.273 rev

3mo ago

Sympathy Gift Candle Memorial Candle Lavender Scented Soy Candles Thinking of You Gifts for Loss of Loved One Condolence Bereavement Remembrance Gift for Grief Mourning 3.5oz

Cumnvulnt£7.421 rev

3mo ago

Sympathy Gift for Loss of Loved One Memorial Candle Remembrance Candle for Home Decor Sorry for Your Loss Gifts Thinking of You Gifts for Grieving Friends & Family

Cumnvulnt£8.022 rev

5mo ago

No Words Just Hugs Candle Thinking of You Gifts for Women & Men Sympathy Gift for Loss of Loved One Bereavement Gifts & Memorial Candle Soothing Lavender Sympathy Candles to Send a Hug and Comfort

HELQIBR£7.535 rev

5mo ago

Pomchick - Memorial Candle Gift Those We Love Dont Go Away Sympathy Remembrance Bereavement Keepsake Present for Family or Friends Sorry for Loss

Pomchick£12.573 rev

9mo ago

What buyers say about memorial candles

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose24%

“Sympathy gift”

Smell18%

“The fresh scent was lovely”

Quality-Overall16%

“Beautifully crafted”

Brightness/Shine/Glow11%

“It is quite bright”

Size-Overall6%

“Good size”

Advertised Vs Actual Product4%

“Looks as beautiful as on the picture”

Value For Money3%

“Very reasonable in price”

Comfort-Overall3%

“Love this very comforting”

Battery Life2%

“the battery life is excellent”

Ease Of Use2%

“Very simple”

What buyers complain about

Size-Overall28%

“This memorial candle holder is bigger than I expected it to be”

Value For Money9%

“It's bordering on the high price for a candle”

Advertised Vs Actual Product6%

“Product LED light does not match the picture online or on the box”

Material Quality4%

“It's plastic, and the wording was wonky, looks cheap, feels cheap, that's why it was cheap”

Rusts/Corrodes4%

“Went rusty quickly beacause of the good old english weather”

Adhesion/Stickiness4%

“The Mum sticker wasn't on straight”

Quality-Overall3%

“the quality isnt there for me”

Durability3%

“as they are not lasting”

Smell2%

“I found the smell very subtle, barely noticeable,”

Gifting Purpose2%

“Cant send back as its for a memorial gift needed tomorrow”

Top return reasons

Size-Overall38%

Defective Material/Parts12%

Quality-Overall11%

Gifting Purpose6%

Adhesion/Stickiness5%

Functionality-Overall4%

Thin3%

Material Quality3%

Leak-Proof2%

Value For Money2%

Common questions

Is memorial candles profitable to sell on Amazon United Kingdom?: The niche generates £31K/yr across 43 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the memorial candles niche?: 30 brands and 56 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in memorial candles?: Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.8%.
When does demand for memorial candles peak?: Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the memorial candles niche?: Listings span £5.08–£21.00; the average listing price is £9.99 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.