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Memorial Candles

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $31K a year here, so Memorial Candles is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£31K/yr113K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
36%top-5 click share · 30 brands · 56 sellers

Flapen Score

Memorial Candles against its category

The dotted line is the Home & Garden average. Past it, Memorial Candles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memorial Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Memorial Candles 113K times last year and spent an estimated £31K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
2.7%
Market size, estimated
£31Ka year
Peak month
December3.1× the quietest month
Top search term
memorial candle47K searches a year

02 · Price

A sale here is worth £9.99.

Listings sell for £9.99 on average, from £5.08 to £21.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.99 that is £0 to £999 a year per listing.

Average price
£9.99under the $15 to $100 sweet spot
Price range
£5.08–£21.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£999
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #294 within Candles & Holders. It carries 184 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
91%
Out of stock, average day
5.8%
Average rank
#294in Candles & Holders
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
184per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Memorial Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£920£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

56

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

36%

Top 20: 76%

Open market

42%

  • Angels Wings and Feathers Thoughtful Memorial Gifts16%
  • Widdop and Co14%
  • Pomchick9%
  • Old times8%
  • Cumnvulnt6%
  • HELQIBR4%

Demand

Memorial Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Memorial Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • memorial candle47K/yr
  • remembrance candle16K/yr
  • sympathy candle9K/yr
  • memory candle11K/yr
  • in loving memory candle10K/yr
  • memory candle for lost ones8K/yr
  • bereavement candle6K/yr
  • memorial candles6K/yr

Reviews and returns

What reviews say buyers love and hate about Memorial Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.13

This memorial candle holder is bigger than I expected it to be

It is bigger than I thought it would be

It's small,

Value For Money9%−0.04

It's bordering on the high price for a candle

At £17.99 this is not cheap

wouldnt dream of paying that much for it

Advertised Vs Actual Product6%−0.04

Product LED light does not match the picture online or on the box

nothing about the presentation says premium

Dates are wrong

Material Quality4%−0.04

It's plastic, and the wording was wonky, looks cheap, feels cheap, that's why it was cheap

Rusts/Corrodes4%−0.04

Went rusty quickly beacause of the good old english weather

but went rusty very quickly

Love

Gifting Purpose24%+1.70

Sympathy gift

A heartfelt gift

Beautiful gift

Smell18%+0.30

The fresh scent was lovely

Great scent

Gentle and relaxing aroma

Quality-Overall16%+1.33

Beautifully crafted

The glass jar is good quality

Good Quality

Brightness/Shine/Glow11%+0.57

It is quite bright

This is beautiful lit up

easy to light

Size-Overall6%−0.13

Good size

not too big either

not too big, fits tealights

Return

0.8% Return rate 44% Fixable by listing

Size-Overall38%█▇▄▃█▇

This memorial candle holder is bigger than I expected it to be

It is bigger than I thought it would be

It's small,

Defective Material/Parts12%▁▆█▆▁▅
Quality-Overall11%▁▁▆██▅

the quality isnt there for me

Rubbish

Gifting Purpose6%▁▂█▁▄▅

Cant send back as its for a memorial gift needed tomorrow

Adhesion/Stickiness5%█▁▂▁▃▂

The Mum sticker wasn't on straight

FAQ

Common Memorial Candles questions

Answered from the same tracked data.