Skip to content

Melitta Descaler

Fail

The top 5 brands take 100% of clicks, so Melitta Descaler is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£37K/yr18K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
88%top-5 click share · 3 brands · 27 sellers

Flapen Score

Melitta Descaler against its category

The dotted line is the Home & Garden average. Past it, Melitta Descaler is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melitta Descaler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melitta Descaler 18K times last year and spent an estimated £37K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

25.6% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
25.6%
Market size, estimated
£37Ka year
Peak month
January1.5× the quietest month
Top search term
melitta descaler11K searches a year

02 · Price

A sale here is worth £8.02.

Listings sell for £8.02 on average, from £3.80 to £12.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.02 that is £2K to £4K a year per listing.

Average price
£8.02under the $15 to $100 sweet spot
Price range
£3.80–£12.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Coffee, Tea & Espresso. It carries 1,563 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Coffee, Tea & Espresso
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,563per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Melitta Descaler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Melitta43%
  • UINCLU33%
  • ABL Supplies25%

Demand

Melitta Descaler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Spike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Melitta Descaler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melitta descaler11K/yr
  • melitta anti calc liquid4K/yr
  • melitta anti calc2K/yr

Reviews and returns

What reviews say buyers love and hate about Melitta Descaler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.20

this was clearly untrue

Value For Money50%+0.52

its a bit expensive

Love

Quality-Overall32%+1.93

excellent price-quality ratio

Excellent product

such a good quality

Value For Money15%+0.52

and it is so much cheaper

Worth the money

Great value for money

Advertised Vs Actual Product14%−0.20

Did the job

Does what it says on the box- very well

Just works

Ease Of Cleaning12%+0.99

Clean as a Whistle

Clean clean clean

We use these in the office all the time - they are very good cleaners for our coffee machine

Ease Of Use9%+0.75

Easy to use

Easy to use and effective

Easy to use, too

Return

0.2% Return rate 0% Fixable by listing

Compatibility-Overall57%▁▁▁███
Ease Of Use14%▁▁█▁▁▁
Language Issues14%▁▁█▁▁▁
Functionality-Overall14%▁▁█▁▁▁

FAQ

Common Melitta Descaler questions

Answered from the same tracked data.