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Melamine Mugs

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $42K a year here, so Melamine Mugs is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£42K/yr147K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
44%top-5 click share · 31 brands · 81 sellers

Flapen Score

Melamine Mugs against its category

The dotted line is the Home & Garden average. Past it, Melamine Mugs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melamine Mugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melamine Mugs 147K times last year and spent an estimated £42K. The top 5 brands take 59% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
3.1%
Market size, estimated
£42Ka year
Peak month
August1.5× the quietest month
Top search term
melamine mugs33K searches a year

02 · Price

A sale here is worth £9.15.

Listings sell for £9.15 on average, from £2.62 to £19.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.15 that is £0 to £915 a year per listing.

Average price
£9.15under the $15 to $100 sweet spot
Price range
£2.62–£19.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£915
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #958 within Glassware. It carries 423 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
74%
Out of stock, average day
8.3%
Average rank
#958in Glassware
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
423per listing
Listings tracked
46

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Melamine Mugs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

81

Est. top-5 brand share

59%

Top 20: 92%

Est. top-5 click share

44%

Top 20: 80%

Open market

36%

  • Lifeventure27%
  • Sumajuc9%
  • ABENA8%
  • KANSY7%
  • QUANTA7%
  • Auntie Morags6%

Demand

Melamine Mugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Melamine Mugs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • melamine mugs33K/yr
  • plastic mug23K/yr
  • plastic mugs for hot drinks22K/yr
  • plastic mugs18K/yr
  • melamine cups11K/yr
  • unbreakable mug8K/yr
  • plastic mugs with handles8K/yr
  • plastic tea cups7K/yr
  • melamine mugs for hot drinks6K/yr
  • plastic cups with handles7K/yr

Reviews and returns

What reviews say buyers love and hate about Melamine Mugs

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Smaller than normal mugs”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Melamine Mugs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data