melamine mugs
Worth a lookShows low returns (0.5%), but a small market ($42K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great423.07avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.15avg listing price — sweet spot $15–$100
Price range
Okay£2.62–£19.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£42K£42K/yr · 147K searches
According to Flapen's Amazon United Kingdom niche tracking, melamine mugs is a £42K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
melamine mugs market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £46K–£55K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #958
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 67%
- Out of stock
- 8.3%
- Avg brand age
- 46 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
31 falling
Sellers
81
Top-5 brand share
59%
Top 20: 92%
Top-5 click share
44%
Top 20: 80%
Open market
36%
- Lifeventure27%
- Sumajuc9%
- ABENA8%
- KANSY7%
- QUANTA7%
- Auntie Morags6%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +12.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top melamine mugs search terms
- melamine mugs33K/yr
- plastic mug23K/yr
- plastic mugs for hot drinks22K/yr
- plastic mugs18K/yr
- melamine cups11K/yr
- unbreakable mug8K/yr
- plastic mugs with handles8K/yr
- plastic tea cups7K/yr
- melamine mugs for hot drinks6K/yr
- plastic cups with handles7K/yr
Top melamine mugs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lifeventure Ellipse Reusable Mug for Camping Travel & Outdoor - Graphite
Lifeventure£3.544.6★2,395 rev
Lifeventure Ellipse Reusable Mug for Camping Travel & Outdoor - Teal
Lifeventure£3.304.6★2,395 rev
Sumajuc 4PCS Plastic Cups with Handles Stacking Camping MugsMelamine Mugs Cups That Can Be Safely Used in Dishwasher and Microwave
Sumajuc£9.154.4★189 rev
ABENA Essentialz Reusable Plastic Cups with Handles Pack of 6 Stackable Mugs with 250ml Capacity Ideal for use as Camping Mugs Beakers for Elderly and More Multicolour Mug Set/Plastic Beakers
ABENA£4.174.5★51 rev
Lifeventure Ellipse Reusable Mug for Camping Travel & Outdoor - Navy Blue
Lifeventure£3.544.6★2,395 rev
Newest
by launch date
GESHUPOR 6-Pack 10oz Unbreakable Coffee Mugs Microwave Safe Premium Drinkware (Up to 320) Lightweight Shatterproof White Cups for Keurig Kids RV & Camping BPA-Free (White)
GESHUPOR£12.2650 rev
QUANTA Plastic Mug with Handle Lightweight Unbreakable Reusable Camping Mugs for Elderly Adults Kids Hot Cold Drink Cups for Coffee Tea Water Milk Office Travel Caravan (6 Striped)
QUANTA£9.1171 rev
QUANTA Plastic Mug with Handle Lightweight Unbreakable Reusable Camping Mugs for Elderly Adults Kids Hot Cold Drink Cups for Coffee Tea Water Milk Office Travel Caravan (6 Solid)
QUANTA£8.8771 rev
Wrova Mug Set of 6-16 OZ Unbreakable Coffee Cups Tea Mugs Reusable Plastic Cups Dishwasher & Microwave Safe Plastic Glasses for Kitchen - Multi
Wrova£11.6355 rev
Wrova Reusable Plastic Cups | Set of 6 | Unbreakable Drinking Glasses 350ML Cup Sets Dishwasher and Microwave Safe Tumbler Lightweight Plastic Cup for Kitchen & Outdoor - Multicolors
Wrova£8.3853 rev
Trending
90-day click momentumGESHUPOR 6-Pack 10oz Unbreakable Coffee Mugs Microwave Safe Premium Drinkware (Up to 320) Lightweight Shatterproof White Cups for Keurig Kids RV & Camping BPA-Free (White)
GESHUPOR£12.264.3★
Lifeventure Ellipse Reusable Mug for Camping Travel & Outdoor - Teal
Lifeventure£3.304.6★
Addis Plastic 1 litre Measuring & Mixing Jug with handle Clear
Addis£2.624.6★
Auntie Morags Purely Home Rio Medallion Melamine/Plastic Outdoor/Camping/BBQ Mugs (Rio Medallion 4)
Auntie Morags£19.413.5★
KANSY Plastic Mug with Handle Lightweight Unbreakable Reusable Cups for Adults Elderly Kids to Drink Hot Cold Coffee Tea Water Office Travel Party Camping Caravan Picnic (6 Striped)
KANSY£9.674.0★
What buyers say about melamine mugs
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality cups”
“Sturdy cups”
“Durable and Lightweight”
“The size is perfect for a standard cup of tea or coffee”
“Worth it”
“Great lightweight travel mugs”
“Nice colours”
“easy to read”
“Product as described”
“Good Plastic mugs”
What buyers complain about
“Smaller than normal mugs”
“Feels Like Plastic”
“Poor cups”
“handle could be better”
“leak if you add boiling water”
“Paint wiped of after around 6 months use”
“They are very flimsy”
“Only complaint is that the top rim on one of them is slightly sharp”
“Not suitable for hot liquids”
“The lables are a pain to remove though”
Top return reasons
Common questions
- Is melamine mugs profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 46 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the melamine mugs niche?
- 31 brands and 81 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in melamine mugs?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 0.5%.
- When does demand for melamine mugs peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the melamine mugs niche?
- Listings span £2.62–£19.41; the average listing price is £9.15 (sweet spot $15–$100). The average incumbent carries 423 reviews — the moat a new listing must climb.