Skip to content

Melamine Mugs

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $42K a year here, so Melamine Mugs is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£42K/yr147K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
44%top-5 click share · 31 brands · 81 sellers

Flapen Score

Melamine Mugs against its category

The dotted line is the Home & Garden average. Past it, Melamine Mugs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melamine Mugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melamine Mugs 147K times last year and spent an estimated £42K. The top 5 brands take 59% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
3.1%
Market size, estimated
£42Ka year
Peak month
August1.5× the quietest month
Top search term
melamine mugs33K searches a year

02 · Price

A sale here is worth £9.15.

Listings sell for £9.15 on average, from £2.62 to £19.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.15 that is £0 to £915 a year per listing.

Average price
£9.15under the $15 to $100 sweet spot
Price range
£2.62–£19.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£915
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #958 within Glassware. It carries 423 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
74%
Out of stock, average day
8.3%
Average rank
#958in Glassware
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
423per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Melamine Mugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

81

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

44%

Top 20: 80%

Open market

36%

  • Lifeventure27%
  • Sumajuc9%
  • ABENA8%
  • KANSY7%
  • QUANTA7%
  • Auntie Morags6%

Demand

Melamine Mugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Melamine Mugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melamine mugs33K/yr
  • plastic mug23K/yr
  • plastic mugs for hot drinks22K/yr
  • plastic mugs18K/yr
  • melamine cups11K/yr
  • unbreakable mug8K/yr
  • plastic mugs with handles8K/yr
  • plastic tea cups7K/yr
  • melamine mugs for hot drinks6K/yr
  • plastic cups with handles7K/yr

Reviews and returns

What reviews say buyers love and hate about Melamine Mugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.17

Smaller than normal mugs

Small

Small cup

Material Quality8%−0.03

Feels Like Plastic

Very poor quality bits of plastic all over them from the mould

The material feels a bit like plastic

Quality-Overall7%+1.11

Poor cups

Cheap and cheerful

Not great quality

Handle Quality7%

handle could be better

thats my only issue with them for my other half who has large hands he cant get his fingers through the handle comfortably to hold

Handle to small for my needs

Leak-Proof4%

leak if you add boiling water

Love

Quality-Overall19%+1.11

Good quality cups

Excellent product

good, well made mugs

Strength11%+0.65

Sturdy cups

Nice sturdy

Ive been using these coffee cups daily, and theyre surprisingly sturdy and comfortable

Durability8%+0.81

Durable and Lightweight

Cups are very sturdy and durable

should not break

Size-Overall8%−0.17

The size is perfect for a standard cup of tea or coffee

so definitely a good size

perfect capacity

Value For Money8%+0.20

Worth it

Great value

Good value

Return

0.5% Return rate 65% Fixable by listing

Size-Overall29%▇▅██▅▆

Smaller than normal mugs

Small

Small cup

Color18%▁▁█▂▅▂
Advertised Vs Actual Product12%▁▃▃█▅▅
Quality-Overall11%█▂▁▂▃▄

Poor cups

Cheap and cheerful

Not great quality

Material Quality8%▁▄▃▄█▆

Feels Like Plastic

Very poor quality bits of plastic all over them from the mould

The material feels a bit like plastic

FAQ

Common Melamine Mugs questions

Answered from the same tracked data.