melamine dinnerware sets
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible£25.29avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£7.44–£54.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,026.34avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£55K£55K/yr · 283K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, melamine dinnerware sets is a £55K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
melamine dinnerware sets market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £63K–£76K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 60%
- Out of stock
- 15.5%
- Avg brand age
- 44 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
85
Top-5 brand share
32%
Top 20: 81%
Top-5 click share
24%
Top 20: 62%
Open market
63%
- La Joventino7%
- WedDecor7%
- Trimming Shop7%
- Xtremeauto6%
- Event Decor Shop6%
- Leisurewize5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.8×
Top melamine dinnerware sets search terms
- melamine dinnerware sets128K/yr
- melamine plates88K/yr
- melamine plates and bowls sets22K/yr
- melamine dinner set26K/yr
- melamine11K/yr
- melamine dinnerware8K/yr
Top melamine dinnerware sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Xtremeauto 12pc Dinner Set Plates and Bowls Set - Dinnerware Sets Melamine Bowl Plate Crockery Plate Set Dining Tableware Dishes Dishwasher Safe Set Caravan (Granite Aqua 12pc Set)
Xtremeauto£33.264.2★92 rev
Event Decor Shop Black & White Striped Melamine Dinner Set 16-Piece
Event Decor Shop£25.454.6★50 rev
Hi-Gear 16 Piece Melamine Tableware Set with Dinner Plates Side Plates Bowls & Mugs Lightweight Durable & Easy to Clean Ideal for Camping Picnics & Outdoor Dining
Hi-Gear£41.334.1★22 rev
Leisurewize LWACC380 Melamine 16 Pcs Dinner Set - Plates Bowls Mugs Side Plates - Honeycomb Art Heat Resistant Dishwasher Safe Portable Dinnerware
Leisurewize£23.064.0★1,538 rev
WedDecor 16Pcs Marble Design Melamine Dinnerware Sets for 4 People
WedDecor£23.944.3★46 rev
Newest
by launch date
La Joventino Melamine Dinnerware Set for 18PCS Camping Plates and Bowls Set for 6 People Durable Dinner Set for Caravan Patio and Garden Party (Citrus)
La Joventino£49.7921 rev
La Joventino Melamine Dinnerware Set for 18PCS Camping Plates and Bowls Set for 6 People Durable Dinner Set for Caravan Patio and Garden Party (Brown)
La Joventino£50.3821 rev
YöL Set of 4 Daisy Print Melamine Dinner Plates Summer Dining Outdoor Picnic BBQ Blue Floral Trendy Tableware Reusable
YöL£8.2540 rev
YöL Set of 4 Daisy Print Melamine Side Plates Summer Dining Outdoor Picnic BBQ Green Floral Trendy Tableware
YöL£7.4440 rev
Event Decor Shop Black & White Striped Melamine Dinner Set 16-Piece
Event Decor Shop£25.4550 rev
Trending
90-day click momentumYöL Set of 4 Daisy Print Melamine Side Plates Summer Dining Outdoor Picnic BBQ Green Floral Trendy Tableware
YöL£7.444.6★
Trimming Shop 16 Pcs Melamine Dinner Set Black Stripe Dinnerware
Trimming Shop£26.694.2★
Leisurewize LWACC380 Melamine 16 Pcs Dinner Set - Plates Bowls Mugs Side Plates - Honeycomb Art Heat Resistant Dishwasher Safe Portable Dinnerware
Leisurewize£23.064.0★
SCANDIC Melamine Dinnerware Set
Planete Plein Air£18.555.0★
Premium 12pc Melamine Plate and Bowl Dinner Set Camping Tableware (Lime)
Outdoor Revolution£17.455.0★
What buyers say about melamine dinnerware sets
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality set”
“Decent price”
“Very Colourful”
“Durable”
“Decent size”
“apart from the cups: The entire set is lightweight and stacks well,”
“Love the fact that they are not flimsy”
“is also suitable for a dishwasher”
“can be easily cleaned by hand”
“the design is really chic”
What buyers complain about
“There price for the items at £22.99 is a bit on the expensive side”
“the plates are a bit small”
“Do wonder if the material is too brittle”
“Ok, quality control need stepping up”
“plate disintegrated in the microwave”
“It is a little bulky”
“Good set until I broke two dinner plates”
“I'm not 100% sure about a dishwasher as I don't have one”
“These arrived smelling absolutely disgusting”
“I don't like the brown”
Top return reasons
Common questions
- Is melamine dinnerware sets profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 70 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +34.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the melamine dinnerware sets niche?
- 41 brands and 85 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in melamine dinnerware sets?
- Top complaints mined from reviews: Value For Money, Size-Overall, Material Quality. The return rate is 1.4%.
- When does demand for melamine dinnerware sets peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.8× the quietest.
- What does it cost to enter the melamine dinnerware sets niche?
- Listings span £7.44–£54.79; the average listing price is £25.29 (sweet spot $15–$100). The average incumbent carries 1,026 reviews — the moat a new listing must climb.