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Melamine Dinnerware Sets

Maybe

The top 5 brands take only 32% of clicks. But buyers convert on only 0.8% of searches, so Melamine Dinnerware Sets is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£55K/yr283K searches / yr
90-day growth
+34.4%search demand this quarter
Competition
24%top-5 click share · 41 brands · 85 sellers

Flapen Score

Melamine Dinnerware Sets against its category

The dotted line is the Home & Garden average. Past it, Melamine Dinnerware Sets is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melamine Dinnerware Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melamine Dinnerware Sets 283K times last year and spent an estimated £55K. The top 5 brands take 32% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
+34.4%
Conversion, latest week
0.8%
Market size, estimated
£55Ka year
Peak month
August2.8× the quietest month
Top search term
melamine dinnerware sets128K searches a year

02 · Price

A sale here is worth £25.29.

Listings sell for £25.29 on average, from £7.44 to £54.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £25.29 that is £0 to £3K a year per listing.

Average price
£25.29inside the $15 to $100 sweet spot
Price range
£7.44–£54.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #134 within Dinnerware Sets. It carries 1,026 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
57%
Out of stock, average day
15.5%
Average rank
#134in Dinnerware Sets
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,026per listing
Listings tracked
70

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Melamine Dinnerware Sets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

85

Est. top-5 brand share

32%

Top 20: 81%

Est. top-5 click share

24%

Top 20: 62%

Open market

63%

  • La Joventino7%
  • WedDecor7%
  • Trimming Shop7%
  • Xtremeauto6%
  • Event Decor Shop6%
  • Leisurewize5%

Demand

Melamine Dinnerware Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Melamine Dinnerware Sets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • melamine dinnerware sets128K/yr
  • melamine plates88K/yr
  • melamine plates and bowls sets22K/yr
  • melamine dinner set26K/yr
  • melamine11K/yr
  • melamine dinnerware8K/yr

Reviews and returns

What reviews say buyers love and hate about Melamine Dinnerware Sets

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Value For Money”
1.4%of orders come back
“There price for the items at £22.99 is a bit on the expensive side”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Melamine Dinnerware Sets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data