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Melamine Dinnerware Sets

Maybe

The top 5 brands take only 32% of clicks. But buyers convert on only 0.8% of searches, so Melamine Dinnerware Sets is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£55K/yr283K searches / yr
90-day growth
+34.4%search demand this quarter
Competition
24%top-5 click share · 41 brands · 85 sellers

Flapen Score

Melamine Dinnerware Sets against its category

The dotted line is the Home & Garden average. Past it, Melamine Dinnerware Sets is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melamine Dinnerware Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melamine Dinnerware Sets 283K times last year and spent an estimated £55K. The top 5 brands take 32% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
+34.4%
Conversion, latest week
0.8%
Market size, estimated
£55Ka year
Peak month
August2.8× the quietest month
Top search term
melamine dinnerware sets128K searches a year

02 · Price

A sale here is worth £25.29.

Listings sell for £25.29 on average, from £7.44 to £54.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £25.29 that is £0 to £3K a year per listing.

Average price
£25.29inside the $15 to $100 sweet spot
Price range
£7.44–£54.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #134 within Dinnerware Sets. It carries 1,026 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
57%
Out of stock, average day
15.5%
Average rank
#134in Dinnerware Sets
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,026per listing
Listings tracked
70

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Melamine Dinnerware Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

85

Top-5 brand share

32%

Top 20: 81%

Top-5 click share

24%

Top 20: 62%

Open market

63%

  • La Joventino7%
  • WedDecor7%
  • Trimming Shop7%
  • Xtremeauto6%
  • Event Decor Shop6%
  • Leisurewize5%

Demand

Melamine Dinnerware Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Melamine Dinnerware Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melamine dinnerware sets128K/yr
  • melamine plates88K/yr
  • melamine plates and bowls sets22K/yr
  • melamine dinner set26K/yr
  • melamine11K/yr
  • melamine dinnerware8K/yr

Reviews and returns

What reviews say buyers love and hate about Melamine Dinnerware Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%+0.58

There price for the items at £22.99 is a bit on the expensive side

Expensive

not worth it the price

Size-Overall10%+0.18

the plates are a bit small

Small than size stated

Bigger than I was expecting

Material Quality7%−0.11

Do wonder if the material is too brittle

plastic

Very bad material

Quality-Overall6%+1.40

Ok, quality control need stepping up

Cheap and nasty

Such a shame that the quality is not as expected or described

Microwave Safe6%−0.08

plate disintegrated in the microwave

Not microwave safe

Does state however not suitable for microwaves

Love

Quality-Overall21%+1.40

Good quality set

the quality feels solid

Brilliant quality

Value For Money14%+0.58

Decent price

Excellent value for money

Good value for money

Color10%+1.02

Very Colourful

True to colour

Colours are lovely

Durability8%

Durable

does not break easily

do not break

Size-Overall7%+0.18

Decent size

very practical size

The bowls are a good size

Return

1.4% Return rate 40% Fixable by listing

Material Quality26%█▇▆▅▅█

Do wonder if the material is too brittle

plastic

Very bad material

Size-Overall25%█▅▇█▇▅

the plates are a bit small

Small than size stated

Bigger than I was expecting

Quality-Overall15%▆▅▆▅▅█

Ok, quality control need stepping up

Cheap and nasty

Such a shame that the quality is not as expected or described

Color7%▅▃█▂▄▅

I don't like the brown

The colour is a neutral grey tone

I just don't like the colour

Advertised Vs Actual Product3%█▇▄▇▃▄

FAQ

Common Melamine Dinnerware Sets questions

Answered from the same tracked data.