Meat Cleaver
FailDemand is soft, at -23.6% this quarter, so Meat Cleaver is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £63K/yr218K searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 46%top-5 click share · 17 brands · 15 sellers
Flapen Score
Meat Cleaver against its category
The dotted line is the Home & Garden average. Past it, Meat Cleaver is stronger. Inside it, weaker.
Market
The Meat Cleaver market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Meat Cleaver 218K times last year and spent an estimated £63K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £63Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- cleaver knife55K searches a year
02 · Price
A sale here is worth £17.76.
Listings sell for £17.76 on average, from £6.09 to £40.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.76 that is £2K to £4K a year per listing.
- Average price
- £17.76inside the $15 to $100 sweet spot
- Price range
- £6.09–£40.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #84 within Kitchen Knives. It carries 994 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #84in Kitchen Knives
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 994per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Meat Cleaver products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Alpina Stainless Steel 18cm Meat Cleaver for Bones Silver
- Price
- £7.54
- Rating
- 4.4/5
- Reviews
- 2,609
- Age
- 10y ago

SHAN ZU Cleaver Knife Japanese Kitchen Knives 7 Inch High-Carbon German Butcher Chef Knives Stainless Steel Sharp Chopper Chinese Carving Knife Professional Utility Knife with Pakkawood Handle
- Price
- £20.39
- Rating
- 4.5/5
- Reviews
- 1,587
- Age
- 5y ago

Starrett Chefs Butchers Cleaver Knife - BKB509-6 Wide Rectangular 6 (150mm) Professional Kitchen Knife - Black Handle
- Price
- £7.80
- Rating
- 4.7/5
- Reviews
- 476
- Age
- 3y ago

SHAN ZU Cleaver Knife 7 Inch Sharp Japanese Chef Knife of High Carbon Steel Professional Chinese Butcher Chopper for Meat Vegetable Cutting Slicing Kitchen Knives with K133 Wooden Handle
- Price
- £20.03
- Rating
- 4.5/5
- Reviews
- 10,848
- Age
- 3y ago

HOSHANHO Cleaver Knife 7 Inch Ultra Sharp Japanese High Carbon Steel Vegetable Meat Cleaver Multifunction Chopper Butcher Knife for Home Kitchen and Restaurant
- Price
- £28.34
- Rating
- 4.2/5
- Reviews
- 1,149
- Age
- 1y ago
Trending
90-day click momentum
HOSHANHO 7 Inch Nakiri Knife Japanese High Carbon Steel Vegetable Cleaver Knife Professional Meat Vegetable Chef Knife with Ergonomic Rosewood Handle
- Price
- £40.13
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 4mo ago

ENOKING High Carbon Stainless Steel Kitchen Knife
- Price
- £22.00
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 7mo ago

ENOKING Professional Hand Forged Kitchen Knife
- Price
- £23.29
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 7mo ago

Tefal EverSharp 16.5cm Chef Knife with Integrated Sharpener German Stainless Steel Kitchen Knife with Long Lasting Sharp Blade Ergonomic Handle for Chopping Slicing & Cooking K2569004
- Price
- £14.71
- Rating
- 4.5/5
- Reviews
- 1,032
- Age
- 5y ago

KitchenCraft World of Flavours Chinese Meat Cleaver Knife Fully Forged Stainless Steel Chinese Chefs Knife 14 cm (5.5)
- Price
- £9.32
- Rating
- 4.5/5
- Reviews
- 1,926
- Age
- 20y ago
Newest
by launch date
HOSHANHO 7 Inch Nakiri Knife Japanese High Carbon Steel Vegetable Cleaver Knife Professional Meat Vegetable Chef Knife with Ergonomic Rosewood Handle
- Price
- £40.13
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 4mo ago

ENOKING Professional Hand Forged Kitchen Knife
- Price
- £23.29
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 7mo ago

ENOKING High Carbon Stainless Steel Kitchen Knife
- Price
- £22.00
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 7mo ago

HOSHANHO Cleaver Knife 7 Inch Razor Sharp High Carbon Powder Steel Meat Cleaver Professional Japanese Butcher Chopper Kitchen Knife for Meat Cutting Vegetable Slicing
- Price
- £29.24
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago

Ken Hom Stainless Steel Cleaver Knife with Wooden Handle 18 cm/7in Excellence Kitchen Knife/Chef Knife Includes 1 x Chinese Knife Not Dishwasher Safe 2 Year Guarantee KH518
- Price
- £13.79
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
15
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
20%
- SHAN ZU21%
- alpina16%
- Starrett14%
- HOSHANHO14%
- ENOKING9%
- Ken Hom6%
Demand
Meat Cleaver search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Meat Cleaver search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cleaver knife55K/yr
- meat cleaver48K/yr
- cleaver27K/yr
- cleavers11K/yr
- meat cleaver knife13K/yr
- chinese cleaver15K/yr
- chopper knife9K/yr
- chinese knife15K/yr
- cleaver chef knife5K/yr
- butcher knife for meat bone5K/yr
Reviews and returns
What reviews say buyers love and hate about Meat Cleaver
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the blades break after using it just once
Broke easily
Today it has broken up
Just a Bit Heavy
Quite heavy
heavy and thick
Larger than expected
Looks smaller than in picture
Smaller than my old chopper
ridiculous value
Waste of money
Expected a lot better for the price
a cheaper similar knife
Poor quality
However, after only 6 months the quality is not so good
Love
Good quality knife
Quality and value in equal measure - excellent knife, highly recommended
Excellent Product
the blade was very sharp
Hard and sharp
I do like a sharp knife
worth the money
good price
Good value for money
Easy to use
easy to control
gives good control
nice weight balance
not too heavy
this is reasonably light-weight
Return
1.3% Return rate 39% Fixable by listing
Larger than expected
Looks smaller than in picture
Smaller than my old chopper
a cheaper similar knife
Poor quality
However, after only 6 months the quality is not so good
Just a Bit Heavy
Quite heavy
heavy and thick
I had to sharpen the dents out
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Meat Cleaver questions
Answered from the same tracked data.









