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Meat Cleaver

Fail

Demand is soft, at -23.6% this quarter, so Meat Cleaver is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£63K/yr218K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
46%top-5 click share · 17 brands · 15 sellers

Flapen Score

Meat Cleaver against its category

The dotted line is the Home & Garden average. Past it, Meat Cleaver is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meat Cleaver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Meat Cleaver 218K times last year and spent an estimated £63K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
1.6%
Market size, estimated
£63Ka year
Peak month
December2.3× the quietest month
Top search term
cleaver knife55K searches a year

02 · Price

A sale here is worth £17.76.

Listings sell for £17.76 on average, from £6.09 to £40.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.76 that is £2K to £4K a year per listing.

Average price
£17.76inside the $15 to $100 sweet spot
Price range
£6.09–£40.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #84 within Kitchen Knives. It carries 994 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#84in Kitchen Knives
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
994per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Meat Cleaver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

15

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

20%

  • SHAN ZU21%
  • alpina16%
  • Starrett14%
  • HOSHANHO14%
  • ENOKING9%
  • Ken Hom6%

Demand

Meat Cleaver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Meat Cleaver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleaver knife55K/yr
  • meat cleaver48K/yr
  • cleaver27K/yr
  • cleavers11K/yr
  • meat cleaver knife13K/yr
  • chinese cleaver15K/yr
  • chopper knife9K/yr
  • chinese knife15K/yr
  • cleaver chef knife5K/yr
  • butcher knife for meat bone5K/yr

Reviews and returns

What reviews say buyers love and hate about Meat Cleaver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.19

the blades break after using it just once

Broke easily

Today it has broken up

Weight Heavy9%+0.82

Just a Bit Heavy

Quite heavy

heavy and thick

Size-Overall7%+0.12

Larger than expected

Looks smaller than in picture

Smaller than my old chopper

Value For Money6%0.00

ridiculous value

Waste of money

Expected a lot better for the price

Quality-Overall6%+0.12

a cheaper similar knife

Poor quality

However, after only 6 months the quality is not so good

Love

Quality-Overall23%+0.12

Good quality knife

Quality and value in equal measure - excellent knife, highly recommended

Excellent Product

Sharpness16%+1.53

the blade was very sharp

Hard and sharp

I do like a sharp knife

Value For Money8%0.00

worth the money

good price

Good value for money

Ease Of Use7%+0.81

Easy to use

easy to control

gives good control

Weight Light6%+0.26

nice weight balance

not too heavy

this is reasonably light-weight

Return

1.3% Return rate 39% Fixable by listing

Size-Overall25%▇▇▄▇█▅

Larger than expected

Looks smaller than in picture

Smaller than my old chopper

Quality-Overall13%▅▁▅█▅█

a cheaper similar knife

Poor quality

However, after only 6 months the quality is not so good

Weight Heavy12%▃▂▅▂▄█

Just a Bit Heavy

Quite heavy

heavy and thick

Advertised Vs Actual Product7%▄▁▁█▇▆
Sharpness6%▁▅▃▃█▁

I had to sharpen the dents out

FAQ

Common Meat Cleaver questions

Answered from the same tracked data.