Skip to content

Measuring Spoons

Fail

Prices span $2.36–$13.31, mostly outside the sweet spot, so Measuring Spoons is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£367K/yr593K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
55%top-5 click share · 22 brands · 58 sellers

Flapen Score

Measuring Spoons against its category

The dotted line is the Home & Garden average. Past it, Measuring Spoons is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Measuring Spoons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Measuring Spoons 593K times last year and spent an estimated £367K. The top 5 brands take 60% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 593K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £367K a year.

Searches, last 12 months
593K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
10.2%
Market size, estimated
£367Ka year
Peak month
January1.7× the quietest month
Top search term
measuring spoons398K searches a year

02 · Price

A sale here is worth £6.09.

Listings sell for £6.09 on average, from £2.36 to £13.31. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £6.09 that is £9K to £12K a year per listing.

Average price
£6.09under the $15 to $100 sweet spot
Price range
£2.36–£13.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #37 within Measuring Spoon Sets. It carries 2,731 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#37in Measuring Spoon Sets
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,731per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Measuring Spoons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£59K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

58

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

55%

Top 20: 96%

Open market

33%

  • BIDFUL15%
  • RUNZI13%
  • Tala11%
  • WOLMIK11%
  • Ouligay9%
  • Rena Chris7%

Demand

Measuring Spoons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Measuring Spoons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • measuring spoons398K/yr
  • measuring spoons sets47K/yr
  • measuring spoon24K/yr
  • teaspoon measuring spoons16K/yr
  • stainless steel measuring spoons12K/yr
  • metal measuring spoons13K/yr
  • spoon measuring set12K/yr
  • plastic measuring spoons9K/yr
  • teaspoon measure7K/yr
  • measure spoon9K/yr

Reviews and returns

What reviews say buyers love and hate about Measuring Spoons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+1.40

Poor Quality

Cheap quality

cheap rubbish

Rusts/Corrodes15%−0.11

After just over a month they are all beginning to rust

Rusty

Rusts quickly

Measurement/Reading Accuracy14%−0.03

Can't comment on accuracy of measurement. as I don't have another set of spoons to compare

They dont measure correctly

Inaccurate measuring sizes

Value For Money5%+0.24

Very expensive

Look a lot more expensive than they were

a waste of money

Size-Overall5%−0.03

Its much smaller

one was smaller than the other

Love

Quality-Overall30%+1.40

Excellent quality & delivered on time

Good quality measuring cups

Excellent product

Advertised Vs Actual Product11%

As described

They do the job

Exactly what I needed

Value For Money11%+0.24

Excellent price

Good value for the money

Great value for money

Ease Of Use9%+0.88

Easy to use

easy to read

very handy

Measurement/Reading Accuracy8%−0.03

Great measuring spoons

Good measuring spoons

Really good measuring set

Return

0.4% Return rate 14% Fixable by listing

Quality-Overall26%█▅▆▆▇▇

Poor Quality

Cheap quality

cheap rubbish

Material Quality10%▁▅▅▅▅█

Cheap plastic

Plastic? Seems more like plastic than stainless steel

Rusts/Corrodes9%█▁▄▅▆▄

After just over a month they are all beginning to rust

Rusty

Rusts quickly

Size-Overall8%▆▄▃▅█▁

Its much smaller

one was smaller than the other

Sharpness6%▁█▄▄▁▆

FAQ

Common Measuring Spoons questions

Answered from the same tracked data.