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Measuring Jugs

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -15.0% this quarter, so Measuring Jugs is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£354K/yr505K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
67%top-5 click share · 11 brands · 38 sellers

Flapen Score

Measuring Jugs against its category

The dotted line is the Home & Garden average. Past it, Measuring Jugs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Measuring Jugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Measuring Jugs 505K times last year and spent an estimated £354K. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £354K a year.

Searches, last 12 months
505K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
9.9%
Market size, estimated
£354Ka year
Peak month
January1.5× the quietest month
Top search term
measuring jugs281K searches a year

02 · Price

A sale here is worth £7.08.

Listings sell for £7.08 on average, from £2.55 to £18.84. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £7.08 that is £18K to £21K a year per listing.

Average price
£7.08under the $15 to $100 sweet spot
Price range
£2.55–£18.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£18K–£21K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #32 within Measuring Cups & Jugs. It carries 1,402 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#32in Measuring Cups & Jugs
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,402per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Measuring Jugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£71K£106K£142K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

38

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • Chef Aid35%
  • ASelected15%
  • OXO9%
  • SGAONSN9%
  • Addis7%
  • Lychico6%

Demand

Measuring Jugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Measuring Jugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • measuring jugs281K/yr
  • measuring jug135K/yr
  • measure jug10K/yr
  • measuring cups & jugs13K/yr
  • 500ml jug6K/yr
  • microwave jug6K/yr
  • mixing jug6K/yr
  • plastic jugs set4K/yr
  • 500ml measuring jug5K/yr
  • kitchen measuring jug5K/yr

Reviews and returns

What reviews say buyers love and hate about Measuring Jugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.04

Poor quality

quality control could definitely be improved

Cheap rubbish and dangerous

Measurement/Reading Accuracy9%−0.08

difficult to read the measurements

Within a short time the measure markings on the ml side started to rub off

Useless for measuring quantities - overreads by over 25%

Size-Overall9%+0.21

Not fit for purpose

Small in size

The spout is really small

Strength8%

Also they seem very brittle

Brittle and crack if u put hot water in

Flimsy

Durability6%−0.03

poor and not durable

one broke

Broke easily

Love

Value For Money21%+2.19

Good price

Good value for money

Excellent value

Quality-Overall19%−0.04

Excellent jugs well made

Nice quality jug set

Good Quality

Size-Overall9%+0.21

Fit for purpose

The different sizes are practical

Perfect lovely sizes very compact

Advertised Vs Actual Product9%+0.72

As advertised

As described

Exactly what i wanted

Ease Of Use7%+0.30

easy to store

easy to clean

easy to read

Return

0.4% Return rate 46% Fixable by listing

Size-Overall40%█▄█▇▅▅

Not fit for purpose

Small in size

The spout is really small

Defective Material/Parts15%▃▅▃▂▄█
Quality-Overall10%█▇▆▂▆▅

Poor quality

quality control could definitely be improved

Cheap rubbish and dangerous

Material Quality9%█▅▄▇█▄
Measurement/Reading Accuracy4%▁█▃▅▅▆

difficult to read the measurements

Within a short time the measure markings on the ml side started to rub off

Useless for measuring quantities - overreads by over 25%

FAQ

Common Measuring Jugs questions

Answered from the same tracked data.