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Measuring Jugs

Measuring Jugs shows low returns (0.4%), but soft demand (-15.0% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Ranks 2,729 of 5,777 Home & Garden niches · on the category median

Market size 53Growth 17Conversion 87Competition 29Returns 98Price range 24Avg price 20Brand share 49Review moat 52Quality gap 76
This niche Category average · 5,777 niches

Is Measuring Jugs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Measuring Jugs is a £354K/yr Amazon United Kingdom market (505K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Measuring Jugs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.0% over the last 90 days and 9.9% of searches end in a purchase.

£354K

revenue / yr

Units sold / yr60K
Search volume / yr-15.0%505K
Conversion rate9.9%
Avg price£7.08

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers11 · 38
Top-5 product click share67%
Open market24%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement57%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews1,402

Top Measuring Jugs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£35K£71K£106K£142K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

38

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • Chef Aid35%
  • ASelected15%
  • OXO9%
  • SGAONSN9%
  • Addis7%
  • Lychico6%

Measuring Jugs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume505KCVR9.9%Products14Brands11Top 5 Brands76%OOS Rate6.3%Rating4.3★Reviews1,402Avg BSR#32
13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Top Measuring Jugs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • measuring jugs281K/yr
  • measuring jug135K/yr
  • measure jug10K/yr
  • measuring cups & jugs13K/yr
  • 500ml jug6K/yr
  • microwave jug6K/yr
  • mixing jug6K/yr
  • plastic jugs set4K/yr
  • 500ml measuring jug5K/yr
  • kitchen measuring jug5K/yr

What reviews say buyers love and hate about Measuring Jugs

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Value For Money21%

Good price

Quality-Overall19%

Excellent jugs well made

Size-Overall9%

Fit for purpose

Advertised Vs Actual Product9%

As advertised

Ease Of Use7%

easy to store

What buyers complain about

71% of reviews
Quality-Overall19%

Poor quality

Measurement/Reading Accuracy9%

difficult to read the measurements

Size-Overall9%

Not fit for purpose

Strength8%

Also they seem very brittle

Durability6%

poor and not durable

Measuring Jugs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Defective Material/Parts
15%
3Quality-Overall
10%
4Material Quality
9%
5Measurement/Reading Accuracy
4%

Common Measuring Jugs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Measuring Jugs 51/100 on Amazon United Kingdom — Worth a look. The niche generates £354K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -15.0% over the last 90 days.
Search demand for Measuring Jugs on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.5× the quietest.