measuring jugs
Worth a lookShows low returns (0.4%), but soft demand (-15.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£354K£354K/yr · 505K searches
Review moat
Good1,402.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Bad£2.55–£18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.08avg listing price — sweet spot $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, measuring jugs is a £354K/yr Amazon United Kingdom market (505K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
measuring jugs market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- £354K–£425K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 6.3%
- Avg brand age
- 46 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
38
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
19%
- Chef Aid35%
- ASelected15%
- OXO9%
- SGAONSN9%
- Addis7%
- Lychico6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top measuring jugs search terms
- measuring jugs281K/yr
- measuring jug135K/yr
- measure jug10K/yr
- measuring cups & jugs13K/yr
- 500ml jug6K/yr
- microwave jug6K/yr
- mixing jug6K/yr
- plastic jugs set4K/yr
- 500ml measuring jug5K/yr
- kitchen measuring jug5K/yr
Top measuring jugs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chef Aid 1 Litre Plastic Measuring Jug BPA-Free
Chef Aid£2.554.4★1,867 rev
SGAONSN Plastic Measuring Jug Set of 3 Measuring Jugs with Angled Grip Handles BPA-freeTransparent Measuring Cups 200ML / 400ML / 900ML Easy to Read Measurements Cook with Accuracy
SGAONSN£10.663.9★796 rev
Aselected 7 Pack Plastic Measuring Jugs Heat Resistant Measuring Jugs Set Plastic Jug Beakers Labs Graduated Beakers Mixing Cups Liquid Baking Cooking Measure Tool(Multi-Capacity Combinations)
ASelected£4.364.5★852 rev
Addis Plastic 1 litre Measuring & Mixing Jug with handle Clear
Addis£2.624.6★4,171 rev
OXO Good Grips 1 L Angled Measuring Jug
OXO£8.304.6★1,224 rev
Newest
by launch date
Lekeeu Plastic Measuring Jugs 3PCS Kitchen Baking Jugs Set Measuring Cups Set 250ML/500ML/1000ML Clear Measuring Cup with Handle Plastic for Cooking Baking Stackable Multi-Purpose Flour
Lekeeu£6.4615 rev
Measuring Jugs Set of 3 1L 500ml & 250ml Kitchen Measuring Jug for Cooking & Baking Clear Measurement in Millilitres Pints & Ounces Stackable & Easy-Pour Design
HowseHold£7.79111 rev
Measuring Jug Set of 4 for Kitchen Lychico BPA Free Liquid Nesting Stackable Measuring Cups with Spout and Handle Plastic Jugs 150ML / 300ML / 600ML / 1000ML with Ml Oz Cup Measurement
Lychico£6.46198 rev
ASelected 3pk Plastic Measuring Jugs Set 250ML 500ML 1000ML Clear Measuring Cup with Handle Plastic Jugs with Easy-to-Read Measurements for Kitchen Baking with Measuring Scale Easy Pour
ASelected£5.9593 rev
ASelected 3pk Plastic Measuring Jugs 1 Litre Clear Measuring Cup with Handle Plastic Jugs with Easy-to-Read Measurements for Kitchen Baking with Measuring Scale Easy Pour
ASelected£6.73122 rev
Trending
90-day click momentum
Tala 250ml Measuring Jug Clear Glass Jug with Easy-Read Measurements Ideal for Baking Cooking & Portioning Lightweight Durable & Dishwasher Safe
Tala£4.824.2★
Lekeeu Plastic Measuring Jugs 3PCS Kitchen Baking Jugs Set Measuring Cups Set 250ML/500ML/1000ML Clear Measuring Cup with Handle Plastic for Cooking Baking Stackable Multi-Purpose Flour
Lekeeu£6.464.4★
Aselected 7 Pack Plastic Measuring Jugs Heat Resistant Measuring Jugs Set Plastic Jug Beakers Labs Graduated Beakers Mixing Cups Liquid Baking Cooking Measure Tool(Multi-Capacity Combinations)
ASelected£4.364.5★
Addis Plastic 1 litre Measuring & Mixing Jug with handle Clear
Addis£2.624.6★
Chef Aid 1 Litre Plastic Measuring Jug BPA-Free
Chef Aid£2.554.4★
What buyers say about measuring jugs
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Excellent jugs well made”
“Fit for purpose”
“As advertised”
“easy to store”
“Theyre sturdy”
“OK, they are light and markings are clear”
“Well made and easy storage”
“Easy to clean”
“Measures well and highly durable”
What buyers complain about
“Poor quality”
“difficult to read the measurements”
“Not fit for purpose”
“Also they seem very brittle”
“poor and not durable”
“it leaves a large sticky patch underneath which wont budge”
“the liquid spills over the edges”
“A waste of money”
“soon as i poured water into large one it cracked”
“Very poor - very thin and fragile and anything hot makes them crack”
Top return reasons
Common questions
- Is measuring jugs profitable to sell on Amazon United Kingdom?
- The niche generates £354K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the measuring jugs niche?
- 11 brands and 38 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in measuring jugs?
- Top complaints mined from reviews: Quality-Overall, Measurement/Reading Accuracy, Size-Overall. The return rate is 0.4%.
- When does demand for measuring jugs peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the measuring jugs niche?
- Listings span £2.55–£18.84; the average listing price is £7.08 (sweet spot $15–$100). The average incumbent carries 1,402 reviews — the moat a new listing must climb.