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Measuring Cups

Fail

Demand is soft, at -34.1% this quarter, so Measuring Cups is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£318K/yr621K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
55%top-5 click share · 22 brands · 50 sellers

Flapen Score

Measuring Cups against its category

The dotted line is the Home & Garden average. Past it, Measuring Cups is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Measuring Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Measuring Cups 621K times last year and spent an estimated £318K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.

Searches, last 12 months
621K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
7.6%
Market size, estimated
£318Ka year
Peak month
January1.8× the quietest month
Top search term
measuring cups349K searches a year

02 · Price

A sale here is worth £6.71.

Listings sell for £6.71 on average, from £2.55 to £21.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £6.71 that is £8K to £10K a year per listing.

Average price
£6.71under the $15 to $100 sweet spot
Price range
£2.55–£21.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #63 within Measuring Cups & Jugs. It carries 974 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#63in Measuring Cups & Jugs
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
974per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Measuring Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£95K£127K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

50

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

55%

Top 20: 94%

Open market

34%

  • RUNZI23%
  • HAUSPROFI12%
  • YC Kitchen10%
  • Tala8%
  • DCJWQ8%
  • FONYA5%

Demand

Measuring Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Measuring Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • measuring cups349K/yr
  • measuring cup54K/yr
  • cup measurements set53K/yr
  • measuring cups for baking40K/yr
  • measuring cups and spoons set19K/yr
  • cup measures15K/yr
  • measuring spoons and cups13K/yr
  • measure cup10K/yr
  • cup measure7K/yr
  • baking measuring cups9K/yr

Reviews and returns

What reviews say buyers love and hate about Measuring Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+0.63

Absolute rubbish and a waste of money

Cheap quality

Bad quality

Measurement/Reading Accuracy12%−0.02

so difficult to give an accurate view

INACCURATE MEASUREMENTS

The measuring spoons are very difficult to read b/c the volumes are written in the same colour ink as the spoons

Adhesion/Stickiness7%−0.04

leaves a residue of glue that cannot be removed

are left with a horrible sticky mess

it leaves a large sticky patch underneath which wont budge

Strength6%

Flimsy when used with hot water

Thin plastic makes them unusable

Flimsy

Rusts/Corrodes6%−0.03

Rusts quickly

After just over a month they are all beginning to rust

Rusty

Love

Quality-Overall23%+0.63

They are reasonable quality

Good quality measuring cups

Excellent quality

Value For Money17%+1.64

Worth the money

Good Value

Excellent value for money

Advertised Vs Actual Product11%+0.29

As advertised

As described

Exactly what I needed

Ease Of Use7%+0.48

Easy to use

easy to read

Very handy

Measurement/Reading Accuracy6%−0.02

Very accurate to measure with

Great for measuring

Really good measuring set

Return

0.4% Return rate 19% Fixable by listing

Quality-Overall24%█▇▄▇██

Absolute rubbish and a waste of money

Cheap quality

Bad quality

Size-Overall15%█▅▇▅▄▅
Strength10%▃▁█▆█▄

Flimsy when used with hot water

Thin plastic makes them unusable

Flimsy

Material Quality8%▂▇▇▃▇█

Cheap plastic

Cheap and nasty thin plastic handles

Because they are plastic

Handle Quality7%▄█▂▂▅▇

The handles feel a little flimsy

FAQ

Common Measuring Cups questions

Answered from the same tracked data.