measuring cups
Skip itSoft demand (-34.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good973.72avg incumbent reviews — the moat a new listing must climb
Market size
Good£318K£318K/yr · 621K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.55–£21.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.71avg listing price — sweet spot $15–$100
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, measuring cups is a £318K/yr Amazon United Kingdom market (621K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
measuring cups market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- £268K–£336K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 6.9%
- Avg brand age
- 35 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
50
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
55%
Top 20: 94%
Open market
34%
- RUNZI23%
- HAUSPROFI12%
- YC Kitchen10%
- Tala8%
- DCJWQ8%
- FONYA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.1% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top measuring cups search terms
- measuring cups349K/yr
- measuring cup54K/yr
- cup measurements set53K/yr
- measuring cups for baking40K/yr
- measuring cups and spoons set19K/yr
- cup measures15K/yr
- measuring spoons and cups13K/yr
- measure cup10K/yr
- cup measure7K/yr
- baking measuring cups9K/yr
Top measuring cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
8 Pcs Measuring Cups and Spoons Set Stackable Stainless Steel Handle Accurate Tablespoon for Measuring Dry and Liquid Ingredients Small Teaspoon with Plastic Head (Black)
RUNZI£6.774.6★1,646 rev
Measuring Cups and Spoons Set of 8 Pieces nesting measuring cups for Measuring Dry or Liquid Ingredients Stainless Steel Handle
YC Kitchen£5.874.6★714 rev
HAUSPROFI Measuring Cups and Spoons Set 13 Pieces Premium Stainless Steel Measuring Spoons with Ruler Scoop/Clip for Baking Liquid and Solid
HAUSPROFI£9.594.7★4,496 rev
Set of 6 Cup Measurements for Baking Cup Measurements Set Colorful Measuring Spoons Set Re-Usable Cups Measures Multicolor Space Saving Stackable
DCJWQ£5.054.7★92 rev
Tala Kitchen Measuring Set in White Plastic and Contains 7 Measuring Cups Including 1 cup/240ml 3/4 cup/180ml 1/2 cup/120ml 1/3 cup/78ml 1/4 cup/60ml
Tala£4.164.6★1,463 rev
Newest
by launch date
10-Piece Stainless Steel Measuring Set with Stackable Cups and Spoons for Precise Cooking and Baking
Chromovax£4.977 rev
Qcdou 8 Piece Measuring Cups and Spoons Set Cup Measurements Set with Stainless Steel Handle Measuring Spoons for Liquids and Solids Cooking Kitchen Baking Essentials (Black)
Qcdou£4.318 rev
YC Kitchen Magnetic Measuring Cups and Spoons Stainless Steel Stackable
YC Kitchen£21.2514 rev
Set of 6 Cup Measurements for Baking Cup Measurements Set Colorful Measuring Spoons Set Re-Usable Cups Measures Multicolor Space Saving Stackable
DCJWQ£5.0592 rev
zeyedemo 11PCS Measuring Cups and Spoons Set Durable Stackable Measuring Cup and Spoon Set Plastic Measuring Cup and Spoon with Stainless Steel Handle for Baking Liquid and Solid
zeyedemo£5.84126 rev
Trending
90-day click momentumQcdou 8 Piece Measuring Cups and Spoons Set Cup Measurements Set with Stainless Steel Handle Measuring Spoons for Liquids and Solids Cooking Kitchen Baking Essentials (Black)
Qcdou£4.314.4★
10-Piece Stainless Steel Measuring Set with Stackable Cups and Spoons for Precise Cooking and Baking
Chromovax£4.974.5★
LauCentral 10-Piece Measuring Cups and Spoons Set 5 Measuring Cups & 5 Spoons with Stainless Steel Handles Dishwasher Safe & Stain Resistant Nesting Set for Dry & Liquid Ingredients(Black)
LauCentral£6.905.0★
Chef Aid 1 Litre Plastic Measuring Jug BPA-Free
Chef Aid£2.554.4★
Aselected 7 Pack Plastic Measuring Jugs Heat Resistant Measuring Jugs Set Plastic Jug Beakers Labs Graduated Beakers Mixing Cups Liquid Baking Cooking Measure Tool(Multi-Capacity Combinations)
ASelected£4.364.5★
What buyers say about measuring cups
What buyers praise and complain about, mined from review topics.What buyers love
“They are reasonable quality”
“Worth the money”
“As advertised”
“Easy to use”
“Very accurate to measure with”
“sturdy cups and spoons”
“Good selection of sizes”
“Easy clean”
“easy to store”
“Love the colours”
What buyers complain about
“Absolute rubbish and a waste of money”
“so difficult to give an accurate view”
“leaves a residue of glue that cannot be removed”
“Flimsy when used with hot water”
“Rusts quickly”
“Cant use without spill”
“Cheap plastic”
“The handles feel a little flimsy”
“If you like a measuring jug that is flimsy, doesn't pour very well, has a label that is impossible to remove, and loses its markings after just a couple of months, then go right ahead and buy this”
“They also stain in the microwave. ie microwaving baked beans”
Top return reasons
Common questions
- Is measuring cups profitable to sell on Amazon United Kingdom?
- The niche generates £318K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the measuring cups niche?
- 22 brands and 50 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in measuring cups?
- Top complaints mined from reviews: Quality-Overall, Measurement/Reading Accuracy, Adhesion/Stickiness. The return rate is 0.4%.
- When does demand for measuring cups peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the measuring cups niche?
- Listings span £2.55–£21.25; the average listing price is £6.71 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.