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Measuring Cups

soft demand (-34.1% this quarter) — Measuring Cups doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51

Market size 52Growth 8Conversion 78Competition 50Returns 98Price range 33Avg price 19Brand share 72Review moat 63Quality gap 25
This niche Category average · 5,777 niches

Is Measuring Cups profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Measuring Cups is a £318K/yr Amazon United Kingdom market (621K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.

Measuring Cups: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.1% over the last 90 days and 7.6% of searches end in a purchase.

£318K

revenue / yr

Units sold / yr50K
Search volume / yr-34.1%621K
Conversion rate7.6%
Avg price£6.71

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers22 · 50
Top-5 product click share55%
Open market38%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement72%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews974

Top Measuring Cups products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£32K£64K£95K£127K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

50

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

55%

Top 20: 94%

Open market

34%

  • RUNZI23%
  • HAUSPROFI12%
  • YC Kitchen10%
  • Tala8%
  • DCJWQ8%
  • FONYA5%

Measuring Cups demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume621KCVR7.6%Products25Brands22Top 5 Brands62%OOS Rate6.9%Rating4.6★Reviews974Avg BSR#63
15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Top Measuring Cups search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • measuring cups349K/yr
  • measuring cup54K/yr
  • cup measurements set53K/yr
  • measuring cups for baking40K/yr
  • measuring cups and spoons set19K/yr
  • cup measures15K/yr
  • measuring spoons and cups13K/yr
  • measure cup10K/yr
  • cup measure7K/yr
  • baking measuring cups9K/yr

What reviews say buyers love and hate about Measuring Cups

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall23%

They are reasonable quality

Value For Money17%

Worth the money

Advertised Vs Actual Product11%

As advertised

Ease Of Use7%

Easy to use

Measurement/Reading Accuracy6%

Very accurate to measure with

What buyers complain about

65% of reviews
Quality-Overall17%

Absolute rubbish and a waste of money

Measurement/Reading Accuracy12%

so difficult to give an accurate view

Adhesion/Stickiness7%

leaves a residue of glue that cannot be removed

Strength6%

Flimsy when used with hot water

Rusts/Corrodes6%

Rusts quickly

Measuring Cups return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
24%
2Size-Overall
15%
3Strength
10%
4Material Quality
8%
5Handle Quality
7%

Common Measuring Cups questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Measuring Cups 49/100 on Amazon United Kingdom — Skip it. The niche generates £318K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -34.1% over the last 90 days.
Search demand for Measuring Cups on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 1.8× the quietest.