Measuring Cups
FailDemand is soft, at -34.1% this quarter, so Measuring Cups is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £318K/yr621K searches / yr
- 90-day growth
- -34.1%search demand this quarter
- Competition
- 55%top-5 click share · 22 brands · 50 sellers
Flapen Score
Measuring Cups against its category
The dotted line is the Home & Garden average. Past it, Measuring Cups is stronger. Inside it, weaker.
Market
The Measuring Cups market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Measuring Cups 621K times last year and spent an estimated £318K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.
- Searches, last 12 months
- 621K
- Growth, 90 days vs prior 90
- -34.1%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £318Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- measuring cups349K searches a year
02 · Price
A sale here is worth £6.71.
Listings sell for £6.71 on average, from £2.55 to £21.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £6.71 that is £8K to £10K a year per listing.
- Average price
- £6.71under the $15 to $100 sweet spot
- Price range
- £2.55–£21.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #63 within Measuring Cups & Jugs. It carries 974 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 6.9%
- Average rank
- #63in Measuring Cups & Jugs
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 974per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Measuring Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
8 Pcs Measuring Cups and Spoons Set Stackable Stainless Steel Handle Accurate Tablespoon for Measuring Dry and Liquid Ingredients Small Teaspoon with Plastic Head (Black)
- Price
- £6.77
- Rating
- 4.6/5
- Reviews
- 1,646
- Age
- 4y ago

Measuring Cups and Spoons Set of 8 Pieces nesting measuring cups for Measuring Dry or Liquid Ingredients Stainless Steel Handle
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 714
- Age
- 2y ago

HAUSPROFI Measuring Cups and Spoons Set 13 Pieces Premium Stainless Steel Measuring Spoons with Ruler Scoop/Clip for Baking Liquid and Solid
- Price
- £9.59
- Rating
- 4.7/5
- Reviews
- 4,496
- Age
- 6y ago

Set of 6 Cup Measurements for Baking Cup Measurements Set Colorful Measuring Spoons Set Re-Usable Cups Measures Multicolor Space Saving Stackable
- Price
- £5.05
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 1y ago

Tala Kitchen Measuring Set in White Plastic and Contains 7 Measuring Cups Including 1 cup/240ml 3/4 cup/180ml 1/2 cup/120ml 1/3 cup/78ml 1/4 cup/60ml
- Price
- £4.16
- Rating
- 4.6/5
- Reviews
- 1,463
- Age
- 19y ago
Trending
90-day click momentum
Qcdou 8 Piece Measuring Cups and Spoons Set Cup Measurements Set with Stainless Steel Handle Measuring Spoons for Liquids and Solids Cooking Kitchen Baking Essentials (Black)
- Price
- £4.31
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 11mo ago

10-Piece Stainless Steel Measuring Set with Stackable Cups and Spoons for Precise Cooking and Baking
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 9mo ago

LauCentral 10-Piece Measuring Cups and Spoons Set 5 Measuring Cups & 5 Spoons with Stainless Steel Handles Dishwasher Safe & Stain Resistant Nesting Set for Dry & Liquid Ingredients(Black)
- Price
- £6.90
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 4y ago

Chef Aid 1 Litre Plastic Measuring Jug BPA-Free
- Price
- £2.55
- Rating
- 4.4/5
- Reviews
- 1,867
- Age
- 14y ago

Aselected 7 Pack Plastic Measuring Jugs Heat Resistant Measuring Jugs Set Plastic Jug Beakers Labs Graduated Beakers Mixing Cups Liquid Baking Cooking Measure Tool(Multi-Capacity Combinations)
- Price
- £4.36
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 2y ago
Newest
by launch date
10-Piece Stainless Steel Measuring Set with Stackable Cups and Spoons for Precise Cooking and Baking
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 9mo ago

Qcdou 8 Piece Measuring Cups and Spoons Set Cup Measurements Set with Stainless Steel Handle Measuring Spoons for Liquids and Solids Cooking Kitchen Baking Essentials (Black)
- Price
- £4.31
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 11mo ago

YC Kitchen Magnetic Measuring Cups and Spoons Stainless Steel Stackable
- Price
- £21.25
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago

Set of 6 Cup Measurements for Baking Cup Measurements Set Colorful Measuring Spoons Set Re-Usable Cups Measures Multicolor Space Saving Stackable
- Price
- £5.05
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 1y ago

zeyedemo 11PCS Measuring Cups and Spoons Set Durable Stackable Measuring Cup and Spoon Set Plastic Measuring Cup and Spoon with Stainless Steel Handle for Baking Liquid and Solid
- Price
- £5.84
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
50
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
55%
Top 20: 94%
Open market
34%
- RUNZI23%
- HAUSPROFI12%
- YC Kitchen10%
- Tala8%
- DCJWQ8%
- FONYA5%
Demand
Measuring Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top Measuring Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- measuring cups349K/yr
- measuring cup54K/yr
- cup measurements set53K/yr
- measuring cups for baking40K/yr
- measuring cups and spoons set19K/yr
- cup measures15K/yr
- measuring spoons and cups13K/yr
- measure cup10K/yr
- cup measure7K/yr
- baking measuring cups9K/yr
Reviews and returns
What reviews say buyers love and hate about Measuring Cups
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolute rubbish and a waste of money
Cheap quality
Bad quality
so difficult to give an accurate view
INACCURATE MEASUREMENTS
The measuring spoons are very difficult to read b/c the volumes are written in the same colour ink as the spoons
leaves a residue of glue that cannot be removed
are left with a horrible sticky mess
it leaves a large sticky patch underneath which wont budge
Flimsy when used with hot water
Thin plastic makes them unusable
Flimsy
Rusts quickly
After just over a month they are all beginning to rust
Rusty
Love
They are reasonable quality
Good quality measuring cups
Excellent quality
Worth the money
Good Value
Excellent value for money
As advertised
As described
Exactly what I needed
Easy to use
easy to read
Very handy
Very accurate to measure with
Great for measuring
Really good measuring set
Return
0.4% Return rate 19% Fixable by listing
Absolute rubbish and a waste of money
Cheap quality
Bad quality
Flimsy when used with hot water
Thin plastic makes them unusable
Flimsy
Cheap plastic
Cheap and nasty thin plastic handles
Because they are plastic
The handles feel a little flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Measuring Cups questions
Answered from the same tracked data.









