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Mealworms 10kg

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $60K a year here, so Mealworms 10kg is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£60K/yr13K searches / yr
90-day growth
+49.7%search demand this quarter
Competition
57%top-5 click share · 10 brands · 11 sellers

Flapen Score

Mealworms 10kg against its category

The dotted line is the Home & Garden average. Past it, Mealworms 10kg is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mealworms 10kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mealworms 10kg 13K times last year and spent an estimated £60K. The top 5 brands take 87% of clicks. Demand peaks in Jan–May–Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+49.7%
Conversion, latest week
19.2%
Market size, estimated
£60Ka year
Peak month
May2.2× the quietest month
Top search term
mealworms 10kg10K searches a year

02 · Price

A sale here is worth £23.96.

Listings sell for £23.96 on average, from £7.19 to £52.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £23.96 that is £0 to £2K a year per listing.

Average price
£23.96inside the $15 to $100 sweet spot
Price range
£7.19–£52.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #93 within Bird & Wildlife Care. It carries 1,992 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
33%
Out of stock, average day
3.0%
Average rank
#93in Bird & Wildlife Care
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,992per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Mealworms 10kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

11

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

9%

  • Cutting It Vine25%
  • MALTBYS' STORES 1904 LTD25%
  • Pet Ting23%
  • Invigortex10%
  • Hungry Wings5%
  • Superpet Ltd4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Mealworms 10kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Mealworms 10kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.09

Big bag

They are a lot bigger

it is smaller

Value For Money15%+1.01

Half the price I usually pay

Expensive by good

Price is creeping up like everything else

Quality-Overall13%−0.02

Rubbish

Poor quality had stones/pebbles

Very very poor quality

Smell10%−0.01

they do smell a bit pungent so put somewhere you wont smell them everyday

Odour is just a mealworm smell

Smells a bit rural

Advertised Vs Actual Product7%−0.02

Not what I was hoping for

Not the volume or weight advertised

It's not as described

Love

Value For Money32%+1.01

Amazing value

Fantastic price

Good value for money

Pet Friendly29%

Birds are happy

Happy Birds Love them

Great for my birds

Quality-Overall20%−0.02

Good quality product - arrived in good condition

Excellent product

Definitely Premium quality

Taste-Overall4%+0.41

so they love the taste

Delicious for the birdies

Good treats

Size-Overall3%−0.09

Good size

It's a fair size bag

Good size bag

FAQ

Common Mealworms 10kg questions

Answered from the same tracked data.