mealworms 10kg
Worth a lookShows low returns (0.0%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£23.96avg listing price — sweet spot $15–$100
Price range
Great£7.19–£52.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+49.7%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,992.48avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£60K£60K/yr · 13K searches
According to Flapen's Amazon United Kingdom niche tracking, mealworms 10kg is a £60K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–May–Jun. Verdict: Worth a look — 55/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
mealworms 10kg market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £48K–£60K
- units × avg price
- Conversion rate
- 19.2%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 86%
- Out of stock
- 3.0%
- Avg brand age
- 68 months
- Avg seller age
- 230 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
9%
- Cutting It Vine25%
- MALTBYS' STORES 1904 LTD25%
- Pet Ting23%
- Invigortex10%
- Hungry Wings5%
- Superpet Ltd4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +49.7% search growth over the last 90 days.Peak months: Jan, May, Jun · busiest ÷ quietest = 2.2×
Top mealworms 10kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cutting It Vine Premium Dried Mealworms for Wild Birds 10L (2 x 5L Bags) Natural Bird Food High Protein Treats All Life Stages
Cutting It Vine£14.964.7★158 rev
Premium Dried Mealworms 5L Bag
Pet Ting£8.004.7★15,811 rev
UKGROW 10L Premium value Dried Mealworms for birds 10 litres in a reusable bucket (10L)
Invigortex£18.904.6★510 rev
Premium Dried Mealworms 10 Litre Bucket
Pet Ting£18.394.7★15,811 rev
Cutting It Vine Premium Dried Calciworms for Wild Birds 10L (2 x 5L Bags) Natural Bird Food High In Calcium All Life Stages
Cutting It Vine£12.094.5★80 rev
Newest
by launch dateCutting It Vine Premium Dried Mealworms for Wild Birds 10L (2 x 5L Bags) Natural Bird Food High Protein Treats All Life Stages
Cutting It Vine£14.96158 rev
Cutting It Vine Premium Dried Calciworms for Wild Birds 10L (2 x 5L Bags) Natural Bird Food High In Calcium All Life Stages
Cutting It Vine£12.0980 rev
Wild Bird Food 5L Tub (5L Tub Calci Worms)
Hungry Wings£8.421,414 rev
*Premium* 10L Dried Mealworms for Wild Bird Feeding (10 Litre Bag)
MALTBYS' STORES 1904 LTD£13.15312 rev
Premium Wild Bird Food 5L Refill (5L Bag Calci Worms)
Hungry Wings£7.191,414 rev
Trending
90-day click momentum
Walter Products Calci Worms 10L Tub - Bird Food for Wild Birds - Packaged in a Reusable Bucket
Walter Products Wildlife and Aquatics£14.204.6★
Premium Dried Mealworms 10 Litre Bucket
Pet Ting£18.394.7★
Cutting It Vine Premium Dried Calciworms for Wild Birds 10L (2 x 5L Bags) Natural Bird Food High In Calcium All Life Stages
Cutting It Vine£12.094.5★
Cutting It Vine Premium Dried Mealworms for Wild Birds 10L (2 x 5L Bags) Natural Bird Food High Protein Treats All Life Stages
Cutting It Vine£14.964.7★
Extra Select Dried Mealworms for Wild Birds: Protein Rich Wild Bird Food for Robins to Swans - Meal Worms for Garden Birds - 800 gm Bag
Extra Select£8.074.6★
What buyers say about mealworms 10kg
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing value”
“Birds are happy”
“Good quality product - arrived in good condition”
“so they love the taste”
“Good size”
“As advertised”
“High protein obviously they do have a lovely smell lol”
“Ducks birds so enjoyed in the park”
“they are very clean”
“This one is super strong”
What buyers complain about
“Big bag”
“Half the price I usually pay”
“Rubbish”
“they do smell a bit pungent so put somewhere you wont smell them everyday”
“Not what I was hoping for”
“Bag full of dust”
“Bucket is impossible to open - in the end. after about 10 minutes of trying”
“Then it costs me £30 to get my car cleaned because of the do do”
“Dried meal”
“thicker than those from other companies”
Common questions
- Is mealworms 10kg profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +49.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the mealworms 10kg niche?
- 10 brands and 11 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in mealworms 10kg?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for mealworms 10kg peak?
- Demand peaks in Jan–May–Jun; the busiest month runs 2.2× the quietest.
- What does it cost to enter the mealworms 10kg niche?
- Listings span £7.19–£52.43; the average listing price is £23.96 (sweet spot $15–$100). The average incumbent carries 1,992 reviews — the moat a new listing must climb.