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Meal Worms for Garden Birds

Maybe

Buyers convert on 22.9% of searches. But the products selling today already average 4.7★, so Meal Worms for Garden Birds is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£1.7M/yr689K searches / yr
90-day growth
+66.5%search demand this quarter
Competition
58%top-5 click share · 10 brands · 16 sellers

Flapen Score

Meal Worms for Garden Birds against its category

The dotted line is the Home & Garden average. Past it, Meal Worms for Garden Birds is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meal Worms for Garden Birds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Meal Worms for Garden Birds 689K times last year and spent an estimated £1.7M. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 22.9% of those searches ended in a purchase.

Shoppers searched for this 689K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.9% of those searches ended in a purchase. Searches in the last 90 days moved +66.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
689K
Growth, 90 days vs prior 90
+66.5%
Conversion, latest week
22.9%
Market size, estimated
£1.7Ma year
Peak month
May3.3× the quietest month
Top search term
mealworms283K searches a year

02 · Price

A sale here is worth £10.60.

Listings sell for £10.60 on average, from £3.13 to £24.35. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £10.60 that is £64K to £85K a year per listing.

Average price
£10.60under the $15 to $100 sweet spot
Price range
£3.13–£24.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£64K–£85K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Bird & Wildlife Care. It carries 3,028 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
62%
Out of stock, average day
0.0%
Average rank
#26in Bird & Wildlife Care
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,028per listing
Listings tracked
21

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
75 months

Products

Top Meal Worms for Garden Birds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£167K£334K£501K£667K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

16

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 99%

Open market

11%

  • Pet Ting44%
  • Cutting It Vine19%
  • Hungry Wings11%
  • MALTBYS' STORES 1904 LTD8%
  • Walter Products Wildlife and Aquatics5%
  • direct deals 1234%
  • Open — no brand owns it (4 brands, 11%)

Demand

Meal Worms for Garden Birds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.3×

Search terms

Top Meal Worms for Garden Birds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mealworms283K/yr
  • mealworms for wild birds136K/yr
  • meal worms for garden birds54K/yr
  • meal worms51K/yr
  • dried mealworms33K/yr
  • dried mealworms for wild birds13K/yr
  • mealworm18K/yr
  • mealworms for birds15K/yr
  • worms for birds11K/yr
  • meal worms for wild birds10K/yr

Reviews and returns

What reviews say buyers love and hate about Meal Worms for Garden Birds

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Pet Friendly”
22%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Meal Worms for Garden Birds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data