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Meaco Dehumidifier 20l

Fail

Demand is soft, at -74.0% this quarter, so Meaco Dehumidifier 20l is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£220K/yr25K searches / yr
90-day growth
-74.0%search demand this quarter
Competition
84%top-5 click share · 2 brands · 12 sellers

Flapen Score

Meaco Dehumidifier 20l against its category

The dotted line is the Home & Garden average. Past it, Meaco Dehumidifier 20l is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meaco Dehumidifier 20l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Meaco Dehumidifier 20l 25K times last year and spent an estimated £220K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -74.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-74.0%
Conversion, latest week
5.0%
Market size, estimated
£220Ka year
Top search term
meaco dehumidifier 20l22K searches a year

02 · Price

A sale here is worth £175.48.

Listings sell for £175.48 on average, from £133.05 to £232.59. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £175.48 that is £0 to £18K a year per listing.

Average price
£175.48above the $15 to $100 sweet spot
Price range
£133.05–£232.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£18K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #76 within Heating, Cooling & Air Quality. It carries 2,253 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
33%
Out of stock, average day
9.1%
Average rank
#76in Heating, Cooling & Air Quality
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,253per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Meaco Dehumidifier 20l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Meaco93%
  • Pro Breeze7%

Demand

Meaco Dehumidifier 20l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 11.1× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Meaco Dehumidifier 20l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level17%−0.02

its the noise that is quite a lot as compared to what I already had from different brand

A bit noisy

a little too noisy to have on all night

Durability13%−0.07

Not lasting long

Only lasted 16 months of not continuous usage

Now it's a question of longevity

Leak-Proof12%

we had had a leak upstairs that had gone through into the lounge

now it's leaking water everywhere

spills when moving it to empty

Size-Overall7%−0.02

A small

Touch/Button Controls7%−0.05

the controls stopped working on

Love

Quality-Overall20%+1.48

Great bit of kit

Good quality product

Wonderful performance and quiet enough to sleep over

Ease Of Use10%+0.52

can be used comfortably during daily activities

Easy to use

Great product easy to use can be pair with smart phones

Humidification9%+0.57

Great bit of kit, its all based and lets you know the humidity level and history, its easy to move and not overly big, when its full it lets you know and will shut off automatically, the instructions are quite easy to follow, we had a lot of damp and since using this Ive been able to pinpoint where its coming from, the machine picks up a change in air quality instantly and fires up

Much better product than our previous de-humidifier, more efficient and quieter, we are very happy with it

It rapidly reduces indoor humidity

Advertised Vs Actual Product9%+0.55

Works as expected

Does exactly what it says

Does exactly as expected

Value For Money8%+0.44

Well worth the money

Great product value for money

Good Value

Return

1.1% Return rate 33% Fixable by listing

Size-Overall20%▅▃▆▅█▅

A small

Functionality-Overall19%█▆▃▁▃▄

never works

Noise Level9%▅▅▄█▁▁

its the noise that is quite a lot as compared to what I already had from different brand

A bit noisy

a little too noisy to have on all night

Defective Material/Parts8%▁▃█▁▄▁
Advertised Vs Actual Product8%▁▁▄█▁▇

FAQ

Common Meaco Dehumidifier 20l questions

Answered from the same tracked data.