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Mattress Topper Single Bed

Pass

Mattress Topper Single Bed scores 65 out of 100, a Pass. Shoppers spend $1.1M a year here, demand is soft, at -18.1% this quarter, and returns run at 0.8% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£1.1M/yr981K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
42%top-5 click share · 35 brands · 49 sellers

Flapen Score

Mattress Topper Single Bed against its category

The dotted line is the Home & Garden average. Past it, Mattress Topper Single Bed is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattress Topper Single Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mattress Topper Single Bed 981K times last year and spent an estimated £1.1M. The top 5 brands take 49% of clicks. Demand peaks in Sep. Flapen scores it 65 out of 100, a Pass.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 981K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
981K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
6.1%
Market size, estimated
£1.1Ma year
Peak month
September2.0× the quietest month
Top search term
single mattress topper372K searches a year

02 · Price

A sale here is worth £17.55.

Listings sell for £17.55 on average, from £6.69 to £40.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £17.55 that is £22K to £26K a year per listing.

Average price
£17.55inside the $15 to $100 sweet spot
Price range
£6.69–£40.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
£22K–£26K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #53 within Home Textiles. It carries 3,353 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
43%
Out of stock, average day
3.4%
Average rank
#53in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,353per listing
Listings tracked
44

04 · Newcomers

Amazon counts 3 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mattress Topper Single Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£63K£95K£127K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

49

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

42%

Top 20: 80%

Open market

44%

  • Silentnight16%
  • Niagara Sleep Solution10%
  • GMTEXTILES8%
  • Linens World8%
  • SeventhStitch7%
  • MightySoft7%

Demand

Mattress Topper Single Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Mattress Topper Single Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single mattress topper372K/yr
  • mattress topper single bed289K/yr
  • single bed mattress topper78K/yr
  • mattress topper single59K/yr
  • small single mattress topper35K/yr
  • single bed topper22K/yr
  • single mattresses toppers22K/yr
  • bed topper single16K/yr
  • thick mattress topper single15K/yr
  • single mattress topper thick11K/yr

Reviews and returns

What reviews say buyers love and hate about Mattress Topper Single Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness26%−0.22

Not very thick

Not as thick as it looks

not as thick as I originally thought

Advertised Vs Actual Product10%−0.10

Listing is misleading

Not as advertised

Not as described

Quality-Overall10%+0.91

Bad quality

the mattress is low quality

Not as well made as expected

Comfort-Overall6%+2.32

Uncomfortable

Very uncomfortable to sleep on

I got this for my dad as his mattress was becomming uncomfortable

Value For Money4%+0.17

Waste of money and came spoiled

the cost of postage plus cost of petrol to drop off point means its not worth it

Spend a little more money

Love

Comfort-Overall28%+2.32

Extremely comfortable

Really comfortable i would recommend them specially if you need a good night sleep

More comfortable bed

Quality-Overall17%+0.91

It felt good quality and was lovely and soft

Amazing quality

Good and solid product

Value For Money11%+0.17

Good Value

Excellent value for money

Great value

Soft Feel7%

Comfy and soft

Soft and luxurious feeling

Firm with a soft edge

Foam7%+0.37

Memory foam mattress topper

Excellent comfort mattress topper

Good mattress topper

Return

0.8% Return rate 54% Fixable by listing

Size-Overall38%▇█▆█▇▆

Smaller than my bed

doesnt fit my bed as it said it would

Bad fit

Thin11%█▆█▆▅▆

Very thin

not the thickness i'd like, rather thin

Thickness9%▂▇█▃▇▆

Not very thick

Not as thick as it looks

not as thick as I originally thought

Advertised Vs Actual Product8%▇▄▆█▅▅

Listing is misleading

Not as advertised

Not as described

Comfort-Overall7%█▄▅▄▅█

Uncomfortable

Very uncomfortable to sleep on

I got this for my dad as his mattress was becomming uncomfortable

FAQ

Common Mattress Topper Single Bed questions

Answered from the same tracked data.