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Mattress Topper Single Bed

Pass

Mattress Topper Single Bed scores 65 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, demand is soft, at -18.1% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£1.1M/yr981K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
42%top-5 click share · 35 brands · 49 sellers

Flapen Score

Mattress Topper Single Bed against its category

The dotted line is the Home & Garden average. Past it, Mattress Topper Single Bed is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattress Topper Single Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mattress Topper Single Bed 981K times last year and spent an estimated £1.1M. The top 5 brands take 49% of clicks. Demand peaks in Sep. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 981K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
981K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
6.1%
Market size, estimated
£1.1Ma year
Peak month
September2.0× the quietest month
Top search term
single mattress topper372K searches a year

02 · Price

A sale here is worth £17.55.

Listings sell for £17.55 on average, from £6.69 to £40.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £17.55 that is £22K to £26K a year per listing.

Average price
£17.55inside the $15 to $100 sweet spot
Price range
£6.69–£40.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
£22K–£26K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #53 within Home Textiles. It carries 3,353 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
43%
Out of stock, average day
3.4%
Average rank
#53in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,353per listing
Listings tracked
44

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mattress Topper Single Bed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£63K£95K£127K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

49

Est. top-5 brand share

49%

Top 20: 88%

Est. top-5 click share

42%

Top 20: 80%

Open market

44%

  • Silentnight16%
  • Niagara Sleep Solution10%
  • GMTEXTILES8%
  • Linens World8%
  • SeventhStitch7%
  • MightySoft7%

Demand

Mattress Topper Single Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Mattress Topper Single Bed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • single mattress topper372K/yr
  • mattress topper single bed289K/yr
  • single bed mattress topper78K/yr
  • mattress topper single59K/yr
  • small single mattress topper35K/yr
  • single bed topper22K/yr
  • single mattresses toppers22K/yr
  • bed topper single16K/yr
  • thick mattress topper single15K/yr
  • single mattress topper thick11K/yr

Reviews and returns

What reviews say buyers love and hate about Mattress Topper Single Bed

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
26%of negative reviews mention “Thickness”
0.8%of orders come back
“Not very thick”
A buyer, on “Thickness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mattress Topper Single Bed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data