Mattress Topper Kingsize Bed
PassMattress Topper Kingsize Bed scores 67 out of 100, a Pass. Shoppers spend $1.7M a year here, demand is soft, at -22.6% this quarter, and returns run at 0.6% of orders.
- Flapen Score
- 67 / 100Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 5167
- Market size
- £1.7M/yr1.0M searches / yr
- 90-day growth
- -22.6%search demand this quarter
- Competition
- 42%top-5 click share · 35 brands · 51 sellers
Flapen Score
Mattress Topper Kingsize Bed against its category
The dotted line is the Home & Garden average. Past it, Mattress Topper Kingsize Bed is stronger. Inside it, weaker.
Market
The Mattress Topper Kingsize Bed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mattress Topper Kingsize Bed 1.0M times last year and spent an estimated £1.7M. The top 5 brands take 50% of clicks. Demand peaks in Oct. Flapen scores it 67 out of 100, a Pass.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -22.6%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £1.7Ma year
- Peak month
- October1.7× the quietest month
- Top search term
- mattress topper kingsize bed346K searches a year
02 · Price
A sale here is worth £32.00.
Listings sell for £32.00 on average, from £8.16 to £88.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £32.00 that is £24K to £32K a year per listing.
- Average price
- £32.00inside the $15 to $100 sweet spot
- Price range
- £8.16–£88.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £24K–£32K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #32 within Home Textiles. It carries 4,039 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 56%
- Out of stock, average day
- 8.3%
- Average rank
- #32in Home Textiles
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,039per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 6 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Mattress Topper Kingsize Bed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EHEYCIGA Memory Foam Mattress Topper Kingsize Bed 150x200x3cm White
- Price
- £31.13
- Rating
- 4.3/5
- Reviews
- 16,328
- Age
- 4y ago
MightySofts Mattress Topper Kingsize Bed 10cm Extra Deep Quilted Microfiber Topper for Cloudlike Comfort with Extra Warmth & Breathable Support Fluffy Design & Secure Elastic Straps for best Sleep
- Price
- £29.81
- Rating
- 4.4/5
- Reviews
- 6,846
- Age
- 4y ago
Linens World Mattress Topper King Size Bed 10cm Thick Quilted Super Soft Microfiber Topper 1200GSM Hollow Fiber Fill Breathable & Washable with Strong Elastic Straps for Extra Comfort (150×200cm)
- Price
- £18.48
- Rating
- 4.5/5
- Reviews
- 1,800
- Age
- 4y ago
Mattress Topper Cloud-Like Comfort - Ultra-Soft Breathable and Cooling Bamboo Viscose Protection - 150x200cm Deep Fit
- Price
- £23.72
- Rating
- 4.2/5
- Reviews
- 25,788
- Age
- 1y ago
BEDLORE King Size Mattress Topper Viscose Derived from Bamboo Mattress Pad
- Price
- £36.26
- Rating
- 4.2/5
- Reviews
- 352
- Age
- 7mo ago
Trending
90-day click momentumLinens World Mattress Topper King Size Bed 10cm Thick Quilted Super Soft Microfiber Topper 1200GSM Hollow Fiber Fill Breathable & Washable with Strong Elastic Straps for Extra Comfort (150×200cm)
- Price
- £18.48
- Rating
- 4.5/5
- Reviews
- 1,800
- Age
- 4y ago
Extra Thick Mattress Topper 10cm/4-Inch King Size | Breathable & Hotel Quality Box Stitch Microfibre Quilted Mattress Topper with Hollowfibre Fill | Easy Fit Straps & 1100GSM (King 152x200cm)
- Price
- £16.78
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2mo ago
Mattress Topper King Bed 5 cm Thick 1100 GSM Quilted Luxury Hotel Microfibre Topper 150 x 200 cm | Extra Deep Hypoallergenic Breathable | Secure Anti-Slip Corner Straps | All UK Sizes
- Price
- £21.01
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 2mo ago
King Size Mattress Toppers 10cm Deep 1000 GSM Luxury Comfort | 100% Microfiber King Mattress Topper with Breathable Quilted Design for Pressure Relief | Thick Mattress Topper (152x200cm)
- Price
- £29.62
- Rating
- 4.0/5
- Reviews
- 56
- Age
- 5mo ago
High Living Premium Mattress Topper Kingsize Bed 4Inches/10cm Thick 1200 GSM Quilted Ultra Fluffy Microfibre150 x 200 cm Extra Deep Breathable Bed Topper with Elastic Corner Straps
- Price
- £29.77
- Rating
- 4.4/5
- Reviews
- 2,296
- Age
- 1y ago
Newest
by launch dateExtra Thick Mattress Topper 10cm/4-Inch King Size | Breathable & Hotel Quality Box Stitch Microfibre Quilted Mattress Topper with Hollowfibre Fill | Easy Fit Straps & 1100GSM (King 152x200cm)
- Price
- £16.78
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2mo ago
Mattress Topper King Bed 5 cm Thick 1100 GSM Quilted Luxury Hotel Microfibre Topper 150 x 200 cm | Extra Deep Hypoallergenic Breathable | Secure Anti-Slip Corner Straps | All UK Sizes
- Price
- £21.01
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 2mo ago
King Size Mattress Toppers 10cm Deep 1000 GSM Luxury Comfort | 100% Microfiber King Mattress Topper with Breathable Quilted Design for Pressure Relief | Thick Mattress Topper (152x200cm)
- Price
- £29.62
- Rating
- 4.0/5
- Reviews
- 56
- Age
- 5mo ago
BEDLORE King Size Mattress Topper Viscose Derived from Bamboo Mattress Pad
- Price
- £36.26
- Rating
- 4.2/5
- Reviews
- 352
- Age
- 7mo ago
BEDLORE King Size Mattress Topper Viscose Derived from Bamboo Mattress Pad
- Price
- £37.64
- Rating
- 4.2/5
- Reviews
- 352
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
35 rising
Sellers
51
Top-5 brand share
50%
Top 20: 88%
Top-5 click share
42%
Top 20: 78%
Open market
43%
- EHEYCIGA13%
- Linens World10%
- MightySoft10%
- Silentnight9%
- BEDLORE8%
- Niagara Sleep Solution8%
Demand
Mattress Topper Kingsize Bed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Mattress Topper Kingsize Bed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mattress topper kingsize bed346K/yr
- king size mattress toppers178K/yr
- king size mattress topper77K/yr
- king mattress topper53K/yr
- kingsize mattress topper48K/yr
- king size memory foam mattress topper44K/yr
- mattress topper king34K/yr
- mattress topper king size30K/yr
- memory foam mattress topper king size29K/yr
- king-size mattress topper24K/yr
Reviews and returns
What reviews say buyers love and hate about Mattress Topper Kingsize Bed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not thick as described
Definitely not as thick as stated
Very thick
Not as advertised
Nothing like photo
Not as described
its too narrow
Runs small
looks more than the 7 cm short
Very Poor Quality Control
Poor quality and smaller than expected for king size
Not great quality
cost half the price
Not very good for the price
Not worth the hype or the price
Love
made my bed extremely comfy
Extremely comfortable
Excellent topper comfy
Good quality topper
Excellent product
Seems to be well made
Excellent value for money
Cheap price
Excellent value
So soft
Soft to the touch
soft and fluffy
Fits the bed nicely
Easy fit
Easy to fit
Return
0.6% Return rate 48% Fixable by listing
its too narrow
Runs small
looks more than the 7 cm short
now after a few weeks its back to being uncomfortable now
Didnt really add any extra comfort
Not comfy
Very Poor Quality Control
Poor quality and smaller than expected for king size
Not great quality
Not thick as described
Definitely not as thick as stated
Very thick
Keep looking
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Best Flapen score
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FAQ
Common Mattress Topper Kingsize Bed questions
Answered from the same tracked data.