Mattress Topper

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.0M a year.

Searches, last 12 months

5.2M

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

3.2%

Market size, estimated

£5.0Ma year

Peak month

October1.6× the quietest month

Top search term

mattress topper2.4M searches a year

Listings sell for £30.29 on average, from £7.95 to £76.28. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £30.29 that is £121K to £151K a year per listing.

Average price

£30.29inside the $15 to $100 sweet spot

Price range

£7.95–£76.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

£121K–£151K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #25 within Home Textiles. It carries 5,038 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

63%

Out of stock, average day

1.6%

Average rank

#25in Home Textiles

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,038per listing

Listings tracked

43

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

46 months