Mattress Protector
Mattress Protector shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Is Mattress Protector profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mattress Protector is a £2.0M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct. Verdict: Worth a look — 58/100.
Mattress Protector: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.6% over the last 90 days and 8.3% of searches end in a purchase.
£2.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 36 products
Top Mattress Protector products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Caroline Shatuik 100% Waterproof Mattress Protector Double-30cm Extra Deep Stretch Skirt Non-Noisy Terry Top Fitted Mattress Protector Double Bed Cover(137x190cm)
- Price
- £9.06
- Rating
- 4.5/5
- Reviews
- 11,349
- Age
- 4y ago
Caroline Shatuik Mattress Protector Double Bed Extra Deep fitted 40cm Stretch Skirt Anti Allergy- Mattress Topper Cover(137 X 190cm) Not Waterproof
- Price
- £7.95
- Rating
- 4.5/5
- Reviews
- 7,499
- Age
- 5y ago
Utopia Bedding Quilted Mattress Topper Mattress Protector Cover Quilted Pad Soft Breathable Deep Fitted Elastic Double 135 x 190 + 38 cm White
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 157,536
- Age
- 8y ago
Yorkshire Bedding 100% Waterproof Mattress Protector - 30cm Deep Skirt Mattress Protector Double Bed - Non Noisy & Super Absorbent Terry Towel Mattress Cover (137x190cm)
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 1,310
- Age
- 2y ago
Caroline Shatuik Waterproof Mattress Protector Single 30cm Extra Deep Stretch Skirt Non-Noisy Terry Top Single Mattress Cover Single Bed(90 x 190cm)
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 11,349
- Age
- 4y ago
Trending
90-day click momentum
BEDLORE Waterproof Double Mattress Protector Brushed Microfiber with Upgraded TPU Layer Deep Pocket Hypoallergenic Breathable Noiseless Oeko-tex Mattresses Cover (Gray)
- Price
- £19.18
- Rating
- 4.8/5
- Reviews
- 951
- Age
- 7mo ago
4AS Quilted Double Mattress Protector 110 GSM Microfiber Filling Hypoallergenic & Breathable Deep Fitted Mattress Topper Stretches up to 30cm (Double - 137x190cm)
- Price
- £10.85
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 2y ago
Silentnight Anti Allergy Mattress Protector - Ideal for Allergy and Asthma Sufferers Protecting Against Bacteria and Dust Mites - Bed Cover Pad with Deep Fit Straps Machine Washable Double
- Price
- £12.05
- Rating
- 4.5/5
- Reviews
- 3,461
- Age
- 8y ago
Caroline Shatuik Waterproof Mattress Protector King |40cm Extra Deep Fitted King Size Waterproof Bed Protector Topper | Non Noisy & Breathable Mattress Cover King Size Bed(152 X 200 +40CM)
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 11,349
- Age
- 4y ago
Oliver Bedding Quilted Double Mattress Protector (137x191 cm) Waterproof Mattresses Protector Double Bed Fits Mattress up to 30cm Deep Breathable Bed Mattresses Cover White
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 1y ago
Newest
by launch dateBEDLORE Waterproof Double Mattress Protector Brushed Microfiber with Upgraded TPU Layer Deep Pocket Hypoallergenic Breathable Noiseless Oeko-tex Mattresses Cover (Gray)
- Price
- £19.18
- Rating
- 4.8/5
- Reviews
- 951
- Age
- 7mo ago
Magna Collection Waterproof Mattress Protector Soft Super Absorbent Non-Slip and Non-Allergenic Machine Washable Mattress Cover Fits up to 30cm Deep (Double)
- Price
- £9.86
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 11mo ago
Acrali Home Quilted Double Mattress Protector UltraSoft 3-Layer Design with Deep Fitted Skirt Breathable & Anti-Allergy Machine Washable Bed Cover (137x190+35cm)
- Price
- £9.63
- Rating
- 4.4/5
- Reviews
- 680
- Age
- 1y ago
Oliver Bedding Quilted Double Mattress Protector (137x191 cm) Waterproof Mattresses Protector Double Bed Fits Mattress up to 30cm Deep Breathable Bed Mattresses Cover White
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 1y ago
Yorkshire Bedding 100% Waterproof Mattress Protector - 30cm Deep Skirt Mattress Protector Double Bed - Non Noisy & Super Absorbent Terry Towel Mattress Cover (137x190cm)
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 1,310
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 rising
Sellers
31
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
18%
- CAROLINE SHATUIK34%
- Utopia Bedding20%
- Yorkshire Bedding10%
- Silentnight9%
- ACRALI HOME6%
- 4AS3%
Mattress Protector demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 2.0×
Top Mattress Protector search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mattress protector942K/yr
- waterproof mattress protector664K/yr
- mattress protector double bed263K/yr
- double mattress protector254K/yr
- mattress cover92K/yr
- double bed mattress protector44K/yr
- waterproof mattress protector double64K/yr
- double waterproof mattress protector45K/yr
- double mattress protector waterproof37K/yr
- mattress covers double bed38K/yr
What reviews say buyers love and hate about Mattress Protector
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Quality mattress cover”
“Easy fit”
“Amazing value”
“As advertised”
“Feels comfortable”
What buyers complain about
67% of reviews“NOT WATERPROOF”
“Not as thick as I thought reading the description”
“Bad quality”
“DO NOT FIT”
“Material not very strong”
Mattress Protector return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mattress Protector questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
