Mattress Protector

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

8.3%

Market size, estimated

£2.0Ma year

Peak month

October2.0× the quietest month

Top search term

mattress protector942K searches a year

Listings sell for £9.26 on average, from £5.18 to £22.61. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At £9.26 that is £74K to £93K a year per listing.

Average price

£9.26under the $15 to $100 sweet spot

Price range

£5.18–£22.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

8,000–10,000

Revenue per listing a year

£74K–£93K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #493 within Home Textiles. It carries 21,422 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

69%

Out of stock, average day

5.5%

Average rank

#493in Home Textiles

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

21,422per listing

Listings tracked

36

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months