mattress protector
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible£2.0M£2.0M/yr · 2.7M searches
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£5.18–£22.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Review moat
Bad21,422.08avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, mattress protector is a £2.0M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
mattress protector market data
- Units sold / yr
- 250K–300K
- avg 8,000–10,000/product
- Revenue / yr
- £2.3M–£2.8M
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #493
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 97%
- Out of stock
- 5.5%
- Avg brand age
- 54 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
31
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
18%
- CAROLINE SHATUIK34%
- Utopia Bedding20%
- Yorkshire Bedding10%
- Silentnight9%
- ACRALI HOME6%
- 4AS3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Top mattress protector search terms
- mattress protector942K/yr
- waterproof mattress protector664K/yr
- mattress protector double bed263K/yr
- double mattress protector254K/yr
- mattress cover92K/yr
- double bed mattress protector44K/yr
- waterproof mattress protector double64K/yr
- double waterproof mattress protector45K/yr
- double mattress protector waterproof37K/yr
- mattress covers double bed38K/yr
Top mattress protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caroline Shatuik 100% Waterproof Mattress Protector Double-30cm Extra Deep Stretch Skirt Non-Noisy Terry Top Fitted Mattress Protector Double Bed Cover(137x190cm)
CAROLINE SHATUIK£9.064.5★11,349 rev
Caroline Shatuik Mattress Protector Double Bed Extra Deep fitted 40cm Stretch Skirt Anti Allergy- Mattress Topper Cover(137 X 190cm) Not Waterproof
CAROLINE SHATUIK£7.954.5★7,499 rev
Utopia Bedding Quilted Mattress Topper Mattress Protector Cover Quilted Pad Soft Breathable Deep Fitted Elastic Double 135 x 190 + 38 cm White
Utopia Bedding£6.614.5★157,536 rev
Yorkshire Bedding 100% Waterproof Mattress Protector - 30cm Deep Skirt Mattress Protector Double Bed - Non Noisy & Super Absorbent Terry Towel Mattress Cover (137x190cm)
Yorkshire Bedding£7.474.6★1,310 rev
Caroline Shatuik Waterproof Mattress Protector Single 30cm Extra Deep Stretch Skirt Non-Noisy Terry Top Single Mattress Cover Single Bed(90 x 190cm)
CAROLINE SHATUIK£6.834.5★11,349 rev
Newest
by launch date
BEDLORE Waterproof Double Mattress Protector Brushed Microfiber with Upgraded TPU Layer Deep Pocket Hypoallergenic Breathable Noiseless Oeko-tex Mattresses Cover (Gray)
BEDLORE£19.18951 rev
Magna Collection Waterproof Mattress Protector Soft Super Absorbent Non-Slip and Non-Allergenic Machine Washable Mattress Cover Fits up to 30cm Deep (Double)
MAGNA COLLECTION£9.8681 rev
Acrali Home Quilted Double Mattress Protector UltraSoft 3-Layer Design with Deep Fitted Skirt Breathable & Anti-Allergy Machine Washable Bed Cover (137x190+35cm)
ACRALI HOME£9.63680 rev
Oliver Bedding Quilted Double Mattress Protector (137x191 cm) Waterproof Mattresses Protector Double Bed Fits Mattress up to 30cm Deep Breathable Bed Mattresses Cover White
Oliver Bedding£9.98555 rev
Yorkshire Bedding 100% Waterproof Mattress Protector - 30cm Deep Skirt Mattress Protector Double Bed - Non Noisy & Super Absorbent Terry Towel Mattress Cover (137x190cm)
Yorkshire Bedding£7.471,310 rev
Trending
90-day click momentumBEDLORE Waterproof Double Mattress Protector Brushed Microfiber with Upgraded TPU Layer Deep Pocket Hypoallergenic Breathable Noiseless Oeko-tex Mattresses Cover (Gray)
BEDLORE£19.184.8★
4AS Quilted Double Mattress Protector 110 GSM Microfiber Filling Hypoallergenic & Breathable Deep Fitted Mattress Topper Stretches up to 30cm (Double - 137x190cm)
4AS£10.854.5★
Silentnight Anti Allergy Mattress Protector - Ideal for Allergy and Asthma Sufferers Protecting Against Bacteria and Dust Mites - Bed Cover Pad with Deep Fit Straps Machine Washable Double
Silentnight£12.054.5★
Caroline Shatuik Waterproof Mattress Protector King |40cm Extra Deep Fitted King Size Waterproof Bed Protector Topper | Non Noisy & Breathable Mattress Cover King Size Bed(152 X 200 +40CM)
CAROLINE SHATUIK£9.894.5★
Oliver Bedding Quilted Double Mattress Protector (137x191 cm) Waterproof Mattresses Protector Double Bed Fits Mattress up to 30cm Deep Breathable Bed Mattresses Cover White
Oliver Bedding£9.984.6★
What buyers say about mattress protector
What buyers praise and complain about, mined from review topics.What buyers love
“Quality mattress cover”
“Easy fit”
“Amazing value”
“As advertised”
“Feels comfortable”
“nice waterproof”
“The material is soft enough”
“Easy to wash”
“Made my mattress a bit more comfortable”
“It makes the topper look cushioned and thick”
What buyers complain about
“NOT WATERPROOF”
“Not as thick as I thought reading the description”
“Bad quality”
“DO NOT FIT”
“Material not very strong”
“Not as described”
“Too thin”
“Very noisy”
“Otherwise a complete waste of money”
“Load of rubbish dont stay on moved about”
Top return reasons
Common questions
- Is mattress protector profitable to sell on Amazon United Kingdom?
- The niche generates £2.0M/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the mattress protector niche?
- 19 brands and 31 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in mattress protector?
- Top complaints mined from reviews: Water Resistance, Thickness, Quality-Overall. The return rate is 0.8%.
- When does demand for mattress protector peak?
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the mattress protector niche?
- Listings span £5.18–£22.61; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 21,422 reviews — the moat a new listing must climb.