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Mattress Maid

Fail

Demand is soft, at -80.5% this quarter, so Mattress Maid is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£18K/yr12K searches / yr
90-day growth
-80.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Mattress Maid against its category

The dotted line is the Home & Garden average. Past it, Mattress Maid is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattress Maid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mattress Maid 12K times last year and spent an estimated £18K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -80.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-80.5%
Conversion, latest week
4.0%
Market size, estimated
£18Ka year
Top search term
mattress maid9K searches a year

02 · Price

A sale here is worth £36.56.

Listings sell for £36.56 on average, from £29.94 to £42.26. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 250 to 500 of them. At £36.56 that is £9K to £18K a year per listing.

Average price
£36.56inside the $15 to $100 sweet spot
Price range
£29.94–£42.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
250–500
Revenue per listing a year
£9K–£18K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Vacuums & Floor Care. It carries 304 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#115in Vacuums & Floor Care
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
304per listing
Listings tracked
3

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Mattress Maid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Spring & Spruce83%
  • Vxoyo12%
  • XIAOLANG5%

Demand

Mattress Maid search demand

Weekly searches over the year. Pick a range.

400300Apr '26Apr '26May '26May '26May '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Mattress Maid

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Poor performance”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mattress Maid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data