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Mattress Maid

Fail

Demand is soft, at -80.5% this quarter, so Mattress Maid is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£18K/yr12K searches / yr
90-day growth
-80.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Mattress Maid against its category

The dotted line is the Home & Garden average. Past it, Mattress Maid is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattress Maid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mattress Maid 12K times last year and spent an estimated £18K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -80.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-80.5%
Conversion, latest week
4.0%
Market size, estimated
£18Ka year
Top search term
mattress maid9K searches a year

02 · Price

A sale here is worth £36.56.

Listings sell for £36.56 on average, from £29.94 to £42.26. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 250 to 500 of them. At £36.56 that is £9K to £18K a year per listing.

Average price
£36.56inside the $15 to $100 sweet spot
Price range
£29.94–£42.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
250–500
Revenue per listing a year
£9K–£18K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Vacuums & Floor Care. It carries 304 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#115in Vacuums & Floor Care
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
304per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Mattress Maid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Spring & Spruce83%
  • Vxoyo12%
  • XIAOLANG5%

Demand

Mattress Maid search demand

Weekly searches over the year. Pick a range.

400300Apr '26Apr '26May '26May '26May '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Mattress Maid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.08

Poor performance

poor quality

absolutely rubbish both item and company

Heating23%−0.18

Takes a little while to heat up which isnt an issue

overheats very easily

Motor gets hot

Value For Money13%+0.06

Not worth the money

Dont waste money

Advertised Vs Actual Product7%+0.31

Description Just Not Adequate

Functionality-Overall7%−0.10

Fill up too quick and the uv bulb went straight away.

The UV light did not work

Love

Ease Of Use20%+1.36

Easy to use

Easy to charge and use

handy tool

Ease Of Cleaning20%+2.59

Great at cleaning dirty mattresses

Great mattress cleaner

Amazed and happy,easy to clean

Value For Money16%+0.06

Money well spent

Value for money

Great product Great price

Quality-Overall12%−0.08

Brilliant machine

Great product

Very good quality and good value

Advertised Vs Actual Product9%+0.31

just what I wanted

As described

It does the job

Return

0.2% Return rate 5% Fixable by listing

Functionality-Overall50%▃▅█▇▆▅

Fill up too quick and the uv bulb went straight away.

The UV light did not work

Heating9%▁█▄▅▄▅

Takes a little while to heat up which isnt an issue

overheats very easily

Motor gets hot

Charging6%▁█▃▃▄▄

Loses charge quickly

Doesnt hold charge for long

takes a long time to charge

Durability6%▁▁▂▄▅█
Advertised Vs Actual Product4%█▁▂▃▃▁

Description Just Not Adequate

FAQ

Common Mattress Maid questions

Answered from the same tracked data.