mattress covers double bed
Skip itA deep review moat (17,383 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.79avg listing price — sweet spot $15–$100
Price range
Okay£6.39–£19.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Market size
Bad£77K£77K/yr · 141K searches
Review moat
Bad17,382.9avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, mattress covers double bed is a £77K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
mattress covers double bed market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £86K–£108K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #594
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 100%
- Out of stock
- 1.8%
- Avg brand age
- 45 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
30
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
47%
Top 20: 88%
Open market
29%
- CAROLINE SHATUIK26%
- Utopia Bedding19%
- Yorkshire Bedding10%
- UYEESE6%
- MIA we dress your home6%
- Silentnight5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top mattress covers double bed search terms
- mattress covers double bed38K/yr
- double mattress cover29K/yr
- quilted mattress protector16K/yr
- deep mattress protector16K/yr
- mattress covers14K/yr
- double bed mattress cover11K/yr
- matress cover10K/yr
- mattress cover double bed8K/yr
Top mattress covers double bed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caroline Shatuik Mattress Protector Double Bed Extra Deep fitted 40cm Stretch Skirt Anti Allergy- Mattress Topper Cover(137 X 190cm) Not Waterproof
CAROLINE SHATUIK£7.954.5★7,499 rev
Utopia Bedding Premium Waterproof Mattress Encasement Double Bed (135 x 190 x 30 cm) Zippered Mattress Protector Bed Bug and Dust Mite Proof Mattress Cover White
Utopia Bedding£9.974.5★12,841 rev
Yorkshire Bedding Double Mattress Protector 30 Cm Extra Deep Anti Allergy Microfiber Fitted Mattress Cover Double Bed (135 X 190 + 30cm)
Yorkshire Bedding£8.394.3★3,611 rev
UYEESE Double Size Mattress Protector - Quilted Extra Deep Pocket Mattress Cover Breathable Hypoallergenic and Noiseless Mattress Pad Fitted Bed Sheet (Double 137 x 191 + 40 cm)
UYEESE£12.194.5★2,080 rev
Aaf Textiles Quilted Double Mattress Protector 30cm Extra Deep Fitted Soft Microfiber Hotel Quality Breathable Anti Allergy Mattress Cover for Comfortable Sleep (137x190cm White)
Aaf Textiles£9.434.4★5,705 rev
Newest
by launch date
Gulman Quilted Double Mattress Protector (137x190cm) Luxurious 30cm Deep Fit with Ultra-Soft Microfiber Filling Breathable Mattress Protector Double Bed for Restful Sleep
Gulman£16.6041 rev
Magna Collection Waterproof Mattress Protector Soft Super Absorbent Non-Slip and Non-Allergenic Machine Washable Mattress Cover Fits up to 30cm Deep (Double)
MAGNA COLLECTION£9.8681 rev
Salt Valley Quilted Double Mattress Protector Extra Deep 30cm Fitted Skirt Anti-Allergenic & Machine Washable Microfiber Mattress Cover (White 137x190 cm)
Salt Valley£17.33152 rev
LOOMERIG Hypoallergenic Mattress Protector Double Bed (137x190cm) - Extra Deep Fitted Quilted Mattress Protector for Comfortable Sleep
LOOMERIG£14.31206 rev
Acrali Home Quilted Double Mattress Protector UltraSoft 3-Layer Design with Deep Fitted Skirt Breathable & Anti-Allergy Machine Washable Bed Cover (137x190+35cm)
ACRALI HOME£9.63680 rev
Trending
90-day click momentum
Aspire Homeware Mattress Protector Double Bed (135 x 190 Cm) 30cm Deep Quilted Mattress Cover - Soft Anti Allergic Noiseless Double Mattress Protector
Aspire Homeware£7.514.6★
Mattress Zipped Cover Full Encasement Anti Bed Bug Mattress Zip Protector 30cm Deep & Hypoallergenic Matress Cover with Double Side Zipper Closure (Light Grey Double)
MIA we dress your home£13.284.3★
Gulman Quilted Double Mattress Protector (137x190cm) Luxurious 30cm Deep Fit with Ultra-Soft Microfiber Filling Breathable Mattress Protector Double Bed for Restful Sleep
Gulman£16.604.4★
UYEESE Double Size Mattress Protector - Quilted Extra Deep Pocket Mattress Cover Breathable Hypoallergenic and Noiseless Mattress Pad Fitted Bed Sheet (Double 137 x 191 + 40 cm)
UYEESE£12.194.5★
Utopia Bedding Fitted Sheet Double Black - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
Utopia Bedding£6.874.6★
What buyers say about mattress covers double bed
What buyers praise and complain about, mined from review topics.What buyers love
“Quality mattress cover”
“Easy fit”
“Value for money”
“As advertised”
“Feels comfortable”
“soft material”
“Waterproof Mattress Protector”
“Easy to wash”
“It covers my thick mattress well”
“It makes the topper look cushioned and thick”
What buyers complain about
“Not ad thick as I thought it would be”
“Soaked right through”
“Too big”
“Average quality”
“Not as advertised”
“100% polyester not Coton”
“Too thin”
“Too expensive”
“The protector itself is also quite noisy”
“Thin padding”
Top return reasons
Common questions
- Is mattress covers double bed profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the mattress covers double bed niche?
- 21 brands and 30 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in mattress covers double bed?
- Top complaints mined from reviews: Thickness, Water Resistance, Size-Overall. The return rate is 0.8%.
- When does demand for mattress covers double bed peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the mattress covers double bed niche?
- Listings span £6.39–£19.18; the average listing price is £10.79 (sweet spot $15–$100). The average incumbent carries 17,383 reviews — the moat a new listing must climb.