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Mattress Covers Double Bed

Fail

The average product has 17,383 reviews to catch up to, so Mattress Covers Double Bed is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£77K/yr141K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
47%top-5 click share · 21 brands · 30 sellers

Flapen Score

Mattress Covers Double Bed against its category

The dotted line is the Home & Garden average. Past it, Mattress Covers Double Bed is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattress Covers Double Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mattress Covers Double Bed 141K times last year and spent an estimated £77K. The top 5 brands take 66% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
5.1%
Market size, estimated
£77Ka year
Peak month
September1.4× the quietest month
Top search term
mattress covers double bed38K searches a year

02 · Price

A sale here is worth £10.79.

Listings sell for £10.79 on average, from £6.39 to £19.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.79 that is £3K to £5K a year per listing.

Average price
£10.79under the $15 to $100 sweet spot
Price range
£6.39–£19.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #594 within Home Textiles. It carries 17,383 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
77%
Out of stock, average day
1.8%
Average rank
#594in Home Textiles
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,383per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mattress Covers Double Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

30

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

47%

Top 20: 88%

Open market

29%

  • CAROLINE SHATUIK26%
  • Utopia Bedding19%
  • Yorkshire Bedding10%
  • UYEESE6%
  • MIA we dress your home6%
  • Silentnight5%

Demand

Mattress Covers Double Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mattress Covers Double Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mattress covers double bed38K/yr
  • double mattress cover29K/yr
  • quilted mattress protector16K/yr
  • deep mattress protector16K/yr
  • mattress covers14K/yr
  • double bed mattress cover11K/yr
  • matress cover10K/yr
  • mattress cover double bed8K/yr

Reviews and returns

What reviews say buyers love and hate about Mattress Covers Double Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness19%−0.15

Not ad thick as I thought it would be

not that thick

Not as thick as I thought reading the description

Water Resistance13%−0.08

Soaked right through

Not water proof

NOT WATERPROOF

Size-Overall10%+1.09

Too big

Too small

it doesnt fit

Quality-Overall9%+1.20

Average quality

The quality of this fitted sheet is not really what I expected

Cheap Quality

Advertised Vs Actual Product6%−0.01

Not as advertised

Not as described

Misleading

Love

Quality-Overall21%+1.20

Quality mattress cover

Best quality

a good quality cover

Size-Overall20%+1.09

Easy fit

Fits bed perfectly

Easy to fit

Value For Money13%+0.89

Value for money

GREAT VALUE

Amazing value

Advertised Vs Actual Product7%−0.01

As advertised

As described

Just what I needed

Comfort-Overall7%+0.47

Feels comfortable

Comfortable & easy to put on

Comfortable in use

Return

0.8% Return rate 53% Fixable by listing

Size-Overall40%▆█▇▇▇▇

Too big

Too small

it doesnt fit

Water Resistance10%▆▄█▆▅▅

Soaked right through

Not water proof

NOT WATERPROOF

Quality-Overall9%█▅▆█▇▄

Average quality

The quality of this fitted sheet is not really what I expected

Cheap Quality

Material Quality9%▇▆█▇▄█

100% polyester not Coton

Cheap material

Material not very strong

Thin8%▇▆▃█▇▆

Too thin

Ok. Very thin ok i suppose

Thin and very light

FAQ

Common Mattress Covers Double Bed questions

Answered from the same tracked data.