Skip to content

Matcha Whisk

Maybe

Returns run at only 0.7% of orders. But prices span $3.26–$16.59, mostly outside the sweet spot, so Matcha Whisk is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£414K/yr509K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
60%top-5 click share · 15 brands · 25 sellers

Flapen Score

Matcha Whisk against its category

The dotted line is the Home & Garden average. Past it, Matcha Whisk is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Whisk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matcha Whisk 509K times last year and spent an estimated £414K. The top 5 brands take 74% of clicks. Demand peaks in Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £414K a year.

Searches, last 12 months
509K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
10.1%
Market size, estimated
£414Ka year
Peak month
May1.6× the quietest month
Top search term
matcha whisk401K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £3.26 to £16.59. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £8.03 that is £8K to £10K a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£3.26–£16.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #35 within Coffee, Tea & Espresso. It carries 3,035 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#35in Coffee, Tea & Espresso
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,035per listing
Listings tracked
21

04 · Newcomers

Amazon counts 3 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Matcha Whisk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£41K£83K£124K£166K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

25

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

21%

  • Muexoee31%
  • BASECENT25%
  • ePicsoa6%
  • Lafefe6%
  • Bonsenkitchen5%
  • ZENRC5%

Demand

Matcha Whisk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.6×

Search terms

Top Matcha Whisk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matcha whisk401K/yr
  • matcha whisk bamboo12K/yr
  • bamboo whisk15K/yr
  • bamboo matcha whisk14K/yr
  • chasen9K/yr
  • matcha wisk9K/yr
  • matcha brush7K/yr
  • matcha bamboo whisk7K/yr
  • bamboo whisk for matcha tea8K/yr
  • macha whisk5K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Whisk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.24

Didnt last

Fell apart within weeks

it's falling apart

Functionality-Overall20%−0.23

The speed is so slow

Didnt work

Never worked

Quality-Overall12%+1.28

Bad quality, was very short lived

Amazon is selling low-quality products

Extremely poor quality

Strength10%−0.09

Flimsy

Not quite strong enough for me

Not robust

Battery Life5%−0.04

drained the batteries after only one use

Ran out of battery/stopped working after a few uses

Battery replacement is a nuisance, it's unclear how to insert, fiddly

Love

Quality-Overall26%+1.28

appears to be well made

Excellent quality

Its a good quality set

Value For Money14%+0.92

Good value

Good value for money

i think it was totally worth every penny as they are loving it

Advertised Vs Actual Product11%+0.55

Exactly what I needed

Works as advertised

As described

Ease Of Use8%+0.49

Easy to use

Easy to clean

Its straightforward to use

Ease Of Cleaning5%+0.43

easy to clean

easy to wash

It is very important to rinse

Return

0.7% Return rate 7% Fixable by listing

Functionality-Overall46%█▇▆█▇▆

The speed is so slow

Didnt work

Never worked

Durability12%█▄▄▆▅▆

Didnt last

Fell apart within weeks

it's falling apart

Quality-Overall7%▄▇▇▃▄█

Bad quality, was very short lived

Amazon is selling low-quality products

Extremely poor quality

Battery Life5%▄▂█▁▃▄

drained the batteries after only one use

Ran out of battery/stopped working after a few uses

Battery replacement is a nuisance, it's unclear how to insert, fiddly

Strength4%▁▆▃▆█▃

Flimsy

Not quite strong enough for me

Not robust

FAQ

Common Matcha Whisk questions

Answered from the same tracked data.