matcha set
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great462.92avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good£731K£731K/yr · 1.4M searches
Avg price
Good£13.92avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.74–£22.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, matcha set is a £731K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
matcha set market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- £557K–£696K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 13.9%
- Avg brand age
- 20 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
31
Top-5 brand share
48%
Top 20: 96%
Top-5 click share
43%
Top 20: 82%
Open market
45%
- ePicsoa13%
- TEANAGOO9%
- JBER9%
- Admygo9%
- Dayacoco8%
- Qxeutm7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top matcha set search terms
- matcha set698K/yr
- matcha kit235K/yr
- matcha bowl98K/yr
- matcha whisk set79K/yr
- matcha bowl and whisk22K/yr
- macha whisk set17K/yr
- matcha tea set33K/yr
- matcha whisk and bowl25K/yr
- matcha making kit19K/yr
- matcha gift set23K/yr
Top matcha set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 PCS Matcha Whisk Set - Handcrafted Japanese Tea Set Gift for Matcha Lover
ePicsoa£12.954.7★77 rev
JBER Matcha Set Matcha Whisk Set 7 Pcs - Bamboo Matcha Whisk Ceramic Bowl & Whisk Holder Sifter Scoop and Holder Complete Matcha Kit Matcha Tea Set Gift for Matcha Lover - Gradient Pink
JBER£16.594.7★708 rev
Dayacoco Matcha Whisk Set Ceramic Matcha Kit Set Includes Bowl with Spout Matcha Whisk Holder Bamboo Scoop and Sifter 5 pcs Matcha Tea Kit for Matcha Beginner and Lovers Gift Christmas Birthday
Dayacoco£13.144.7★54 rev
Qxeutm Matcha Whisk Set 7 Pcs Matcha Set - Ceramic Matcha Bowl & 100% Handmade Bamboo Whisk with Chasen Holder Bamboo Scoop Rest Matcha Sifter & Tea Towel - Complete Matcha Kit (Blue)
Qxeutm£16.334.7★111 rev
5 Pcs Matcha Whisk Set Green Ceramic Matcha Set Matcha Kit Includes Matcha Bowl with Pouring Spout Matcha Whisk (Chasen) and Holder Sifter Bamboo Scoop - Gifts for Matcha Beginners and Lovers Women
MR.KIANGCI£13.034.4★66 rev
Newest
by launch date
MiraFolk Matcha Set Whisk and Bowl 5Pcs Ceremonial Grade Matcha Kit with Sieve Bamboo Whisk Holder Scoop Food-Grade Materials Beautiful Handcrafted Design (Powder Not Included)
MiraFolk£18.5561 rev
7pcs Matcha Set Matcha Whisk Set - Matcha Whisk Bamboo Whisk Holder Matcha Bowl with Pouring Spout Scoop Sifter Absorbent Cloth - Japanese Tea Ceremony Set for Home Use or as a Gift Green
Admygo£9.905 rev
7pcs Matcha Set Matcha Whisk Set - Matcha Whisk Plastic Yellow Whisk Holder Matcha Bowl Scoop Sifter Absorbent Cloth - Japanese Tea Ceremony Set for Home Use or as a Gift Pale Green
Admygo£8.699 rev
Matcha Whisk Set 7-Piece Matcha Tea Kit Green Ceramic Matcha Bowl (Chawan) with Spout Bamboo Chasen & Scoop Matcha Making Set for Latte Gift for Matcha Lovers (Emerald Green)
Infusae£20.346 rev
Clay&Fire Ceramic Matcha Whisk Set 9 pcs Matcha Bowl with Spout and Whisk Bamboo Matcha Kit Gifts for Women Matcha Lovers (Jade Green)
Clay&Fire£13.18714 rev
Trending
90-day click momentumClay&Fire Ceramic Matcha Whisk Set 9 pcs Matcha Bowl with Spout and Whisk Bamboo Matcha Kit Gifts for Women Matcha Lovers (Jade Green)
Clay&Fire£13.184.6★
7pcs Matcha Set Matcha Whisk Set - Matcha Whisk Bamboo Whisk Holder Matcha Bowl with Pouring Spout Scoop Sifter Absorbent Cloth - Japanese Tea Ceremony Set for Home Use or as a Gift Green
Admygo£9.904.6★
7 Piece Matcha Set Macha Tea Set with Matcha Spoon Whisk Holder Bamboo Matcha Whisk Shovel Strainer Matcha Accessories Traditional Japanese Tea Ceremony Best Gift for Lovers Speckled Black
Admygo£12.044.4★
7pcs Matcha Set Matcha Whisk Set - Matcha Whisk Plastic Yellow Whisk Holder Matcha Bowl Scoop Sifter Absorbent Cloth - Japanese Tea Ceremony Set for Home Use or as a Gift Pale Green
Admygo£8.693.5★
Maestri House Matcha Set Bamboo Ceramic Matcha Kit Matcha Whisk Set 7 Pcs
Maestri House£12.634.8★
What buyers say about matcha set
What buyers praise and complain about, mined from review topics.What buyers love
“bowl are of great quality”
“Good value”
“It was a gift”
“The colour is pretty as well”
“Arrived as described”
“easy to use”
“easy to clean”
“Looks and feels quite durable, and very easy to use, even comes with its own instructions”
“Came with a book explaining everything”
“Very good ceramics”
What buyers complain about
“broke after the second use”
“Not the best quality”
“spoon look yellow”
“Pouring from the bowl is difficult”
“Bigger than expected”
“everything as intended apart from the actual mixer itself - broke after around 6 uses”
“Product was smashed”
“thin bamboo is a bit fragile so its to be expected”
“Dont dishwasher the wooden spoon though - I did”
“the bowl is really heavy”
Top return reasons
Common questions
- Is matcha set profitable to sell on Amazon United Kingdom?
- The niche generates £731K/yr across 38 tracked products. 6 of 19 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the matcha set niche?
- 25 brands and 31 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in matcha set?
- Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 0.6%.
- When does demand for matcha set peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the matcha set niche?
- Listings span £4.74–£22.55; the average listing price is £13.92 (sweet spot $15–$100). The average incumbent carries 463 reviews — the moat a new listing must climb.