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Matcha Set

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -8.8% this quarter, so Matcha Set is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£731K/yr1.4M searches / yr
90-day growth
-8.8%search demand this quarter
Competition
43%top-5 click share · 25 brands · 31 sellers

Flapen Score

Matcha Set against its category

The dotted line is the Home & Garden average. Past it, Matcha Set is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matcha Set 1.4M times last year and spent an estimated £731K. The top 5 brands take 48% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £731K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
3.9%
Market size, estimated
£731Ka year
Peak month
December2.0× the quietest month
Top search term
matcha set698K searches a year

02 · Price

A sale here is worth £13.92.

Listings sell for £13.92 on average, from £4.74 to £22.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £13.92 that is £7K to £10K a year per listing.

Average price
£13.92under the $15 to $100 sweet spot
Price range
£4.74–£22.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #34 within Coffee, Tea & Espresso. It carries 463 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#34in Coffee, Tea & Espresso
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
463per listing
Listings tracked
38

04 · Newcomers

Amazon counts 6 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
6Amazon's first-year sales bar
Average brand age
20 months

Products

Top Matcha Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£59K£88K£117K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

31

Top-5 brand share

48%

Top 20: 96%

Top-5 click share

43%

Top 20: 82%

Open market

45%

  • ePicsoa13%
  • TEANAGOO9%
  • JBER9%
  • Admygo9%
  • Dayacoco8%
  • Qxeutm7%

Demand

Matcha Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Matcha Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matcha set698K/yr
  • matcha kit235K/yr
  • matcha bowl98K/yr
  • matcha whisk set79K/yr
  • matcha bowl and whisk22K/yr
  • macha whisk set17K/yr
  • matcha tea set33K/yr
  • matcha whisk and bowl25K/yr
  • matcha making kit19K/yr
  • matcha gift set23K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.07

broke after the second use

Didnt last

It probably isn't that durable due to the thin components

Quality-Overall11%+2.53

Not the best quality

The spatulas are not best quality as get splinters after a few uses

The quality of the set is the same as all the others, basic and nothing special

Color10%0.00

spoon look yellow

not blue which the photos dont clearly show

not as strikingly pink as in the images

Ease Of Use9%−0.02

Pouring from the bowl is difficult

difficult to pour from - that's the only reason I dropped a star

Size-Overall9%−0.02

Bigger than expected

a little on the small side

Love

Quality-Overall35%+2.53

bowl are of great quality

Its a good quality set

Excellent quality

Value For Money19%+0.72

Good value

Excellent value

Definitely worth the price

Gifting Purpose10%+0.42

It was a gift

Good gift

Excellent gift idea

Color6%0.00

The colour is pretty as well

Gorgeous colour

It's a lovely green colour for anyone who likes that sort of shade

Advertised Vs Actual Product5%+0.16

Arrived as described

As described

Exactly what I needed

Return

0.6% Return rate 37% Fixable by listing

Gifting Purpose14%▁▁█▃▇▄
Size-Overall13%█▂▁▂▁▂

Bigger than expected

a little on the small side

Color12%▁▁█▄▇▁

spoon look yellow

not blue which the photos dont clearly show

not as strikingly pink as in the images

Quality-Overall10%▁█▄▃▂▃

Not the best quality

The spatulas are not best quality as get splinters after a few uses

The quality of the set is the same as all the others, basic and nothing special

Defective Material/Parts8%▁▁▁▆█▆

Product was smashed

FAQ

Common Matcha Set questions

Answered from the same tracked data.