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Matcha Set

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -8.8% this quarter, so Matcha Set is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£731K/yr1.4M searches / yr
90-day growth
-8.8%search demand this quarter
Competition
43%top-5 click share · 25 brands · 31 sellers

Flapen Score

Matcha Set against its category

The dotted line is the Home & Garden average. Past it, Matcha Set is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matcha Set 1.4M times last year and spent an estimated £731K. The top 5 brands take 48% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £731K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
3.9%
Market size, estimated
£731Ka year
Peak month
December2.0× the quietest month
Top search term
matcha set698K searches a year

02 · Price

A sale here is worth £13.92.

Listings sell for £13.92 on average, from £4.74 to £22.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £13.92 that is £7K to £10K a year per listing.

Average price
£13.92under the $15 to $100 sweet spot
Price range
£4.74–£22.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #34 within Coffee, Tea & Espresso. It carries 463 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#34in Coffee, Tea & Espresso
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
463per listing
Listings tracked
38

04 · Newcomers

6 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
6Amazon's first-year sales bar
Average brand age
20 months

Products

Top Matcha Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£59K£88K£117K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

31

Est. top-5 brand share

48%

Top 20: 96%

Est. top-5 click share

43%

Top 20: 82%

Open market

45%

  • ePicsoa13%
  • TEANAGOO9%
  • JBER9%
  • Admygo9%
  • Dayacoco8%
  • Qxeutm7%

Demand

Matcha Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Matcha Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • matcha set698K/yr
  • matcha kit235K/yr
  • matcha bowl98K/yr
  • matcha whisk set79K/yr
  • matcha bowl and whisk22K/yr
  • macha whisk set17K/yr
  • matcha tea set33K/yr
  • matcha whisk and bowl25K/yr
  • matcha making kit19K/yr
  • matcha gift set23K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Set

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
0.6%of orders come back
“broke after the second use”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Matcha Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data