Skip to content

Matcha Set

Matcha Set shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51

Market size 70Growth 21Conversion 49Competition 71Returns 97Price range 42Avg price 66Brand share 87Review moat 77Quality gap 40
This niche Category average · 5,777 niches

Is Matcha Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Matcha Set is a £731K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.

Matcha Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.8% over the last 90 days and 3.9% of searches end in a purchase.

£731K

revenue / yr

Units sold / yr50K
Search volume / yr-8.8%1.4M
Conversion rate3.9%
Avg price£13.92

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers25 · 31
Top-5 product click share43%
Open market52%
Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement97%
New entrants (1y)19· 6 succeeded
Avg rating4.5★
Avg reviews463

Top Matcha Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£29K£59K£88K£117K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

31

Top-5 brand share

48%

Top 20: 96%

Top-5 click share

43%

Top 20: 82%

Open market

45%

  • ePicsoa13%
  • TEANAGOO9%
  • JBER9%
  • Admygo9%
  • Dayacoco8%
  • Qxeutm7%

Matcha Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR3.9%Products38Brands25Top 5 Brands48%OOS Rate13.9%Rating4.5★Reviews463Avg BSR#34
50K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Matcha Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • matcha set698K/yr
  • matcha kit235K/yr
  • matcha bowl98K/yr
  • matcha whisk set79K/yr
  • matcha bowl and whisk22K/yr
  • macha whisk set17K/yr
  • matcha tea set33K/yr
  • matcha whisk and bowl25K/yr
  • matcha making kit19K/yr
  • matcha gift set23K/yr

What reviews say buyers love and hate about Matcha Set

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall35%

bowl are of great quality

Value For Money19%

Good value

Gifting Purpose10%

It was a gift

Color6%

The colour is pretty as well

Advertised Vs Actual Product5%

Arrived as described

What buyers complain about

81% of reviews
Durability19%

broke after the second use

Quality-Overall11%

Not the best quality

Color10%

spoon look yellow

Ease Of Use9%

Pouring from the bowl is difficult

Size-Overall9%

Bigger than expected

Matcha Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
14%
2Size-Overall
13%
3Color
12%
4Quality-Overall
10%
5Defective Material/Parts
8%

Common Matcha Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Matcha Set 61/100 on Amazon United Kingdom — Worth a look. The niche generates £731K/yr across 38 tracked products. 6 of 19 products launched in the last 360 days are still selling. Search demand moved -8.8% over the last 90 days.
Search demand for Matcha Set on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.0× the quietest.